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題名:臺灣壽險業關係行銷運用與行銷績效之研究
書刊名:中山管理評論
作者:謝耀龍 引用關係
作者(外文):Hsieh, Yaolung J.
出版日期:1999
卷期:7:3
頁次:頁821-846
主題關鍵詞:顧客導向人情導向面子信任Customer orientationPersonal relationship orientationFaceTrust
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:190
  • 點閱點閱:77
期刊論文
1.Ambler, Tim(1995)。Reflections in China: Re-orienting images of marketing。Marketing Management,4(1),23-30。  new window
2.George, W. R.(1977)。The Retailing of Services: A Challenging Future。Journal of Retailing,53(3),91-95。  new window
3.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing customer relationships for profits: the dynamics of relationship quality。International Journal of Service Industry Management,5(5),21-38。  new window
4.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research,20(1),3-11。  new window
5.Davies, Howard、Leung, Thomas K. P.、Luk, Sherriff T. K.、Wong, Yiu-hing(1995)。The Benefits of 'Guanxi'。Industrial Marketing Management,24(3),207-214。  new window
6.Gronroos, C.(1995)。Relationship Marketing: The Strategy Continuum。Journal of the Academy of Marketing Science,23(4),252-254。  new window
7.Dess, G. G.、Robinson, R. B. Jr.(1984)。Measuring Organizational Performance in the Absent of Objective Measures: The Case of the Privately-held Firm and Conglomerate Business Unit。Strategic Management Journal,5(3),265-273。  new window
8.Gummesson, Evert(1987)。The new marketing: Developing long-term interactive relationships。Long Range Planning,20(4),10-20。  new window
9.Shani, D.、Chalasani, S.(1992)。Exploiting niches using relationship marketing。The Journal of Consumer Marketings,9(6),223-245。  new window
10.Yau, O. H. M.(1988)。Chinese cultural values: Their dimensions and marketing implications。European Journal of Marketing,22(5),44-57。  new window
11.Turnball, L. R.、Wilson, D. T.(1989)。Developing and protecting profitable customer relationships。Industrial Marketing Management,18(2),233-238。  new window
12.Madsen, T. K.(1989)。Successful Export Marketing Management: Some Empirical Evidence。International Marketing Review,6(4),41-57。  new window
13.Crosby, Lawrence A.、Stephens, Nancy(1987)。Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry。Journal of Marketing Research,24(4),404-411。  new window
14.Slater, Stanley F.、Narver, John C.(1994)。Does competitive environment moderate the market orientation-performance relationship?。Journal of Marketing,58(1),46-55。  new window
15.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking,3(3),24-25。  new window
16.Cooper, R. G.、Kleinschmidt, E. J.(1985)。The Impact of Export Strategy on Export Sales Performance。Journal of International Business Studies,16(1),37-55。  new window
17.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
18.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
19.Schurr, Paul H.、Ozanne, Julie L.(1985)。Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness。Journal of Consumer Research,11(4),939-953。  new window
20.Grönroos, Christian(1991)。The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s。Management Decision,29(1),7-13。  new window
21.Gundlach, Gregory T.、Murphy, Patrick E.(1993)。Ethical and Legal Foundations of Relational Marketing Exchanges。Journal of Marketing,57(4),35-46。  new window
22.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
23.Grönroos, Christian(1978)。A Service-Orientated Approach to Marketing of Services。European Journal of Marketing,12(8),588-601。  new window
24.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
25.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
26.Aries, Jose、Gomez, Tomas(1998)。A Relationship Marketing to Guanxi。European Journal of Marketing,32(1/ 2),145-156。  new window
27.Grönroos, Christian(1990)。Marketing Redefined。Management Decision,28(2),5-9。  new window
28.Gummesson, E.(1981)。Marketing Costs Concepts in Service Firms。Industrial Marketing Management,10(3),175-189。  new window
29.Jacobs, L.、Guopei, G.、Herbig, P.(1995)。Confucian Roots in China: A Force for Today's Business。Management Decision,33(10),29-34。  new window
30.Pearce, J.、Robbins, D.、Robinson, R. B.(1987)。The impact of grand strategy and planning formality on financial performance。Strategic Management Journal,8(2),125-134。  new window
31.Reeder, John A.(1987)。When east meet west: Cultural aspects of doing business in Asia。Business Horizons,January/ February,69-74。  new window
32.Rotter, Julian B.(1967)。A new scale for measurement of interpersonal trust。Journal of Personality,35(4),651-665。  new window
33.Yao, Esther Lee(1987)。Cultivating Guan-xi (Personal relationships) with Chinese partners。Business Marketing,January。  new window
會議論文
1.Hsieh, Yaolung James(1994)。Personal relationship and its influence on export behavior: An empirical study。American marketing associations' summer marketing educators' conference。沒有紀錄:American Marketing Association。368-373。  new window
2.謝耀龍(1996)。Trust, social networks, and buying behavior: An empirical study。沒有紀錄。427-430。  new window
3.謝耀龍(1995)。從消費者之觀點看壽險業之行銷策略-外商與臺灣壽險公司之比較。臺北。1-14。  延伸查詢new window
4.謝燿龍(1997)。人際關係與壽險行銷:臺灣實證研究。香港。78-87。  延伸查詢new window
5.謝燿龍(1997)。我國進出口商運用關係行銷之研究。南投縣埔里鎮。127-146。  延伸查詢new window
圖書
1.Vavra, Terry G.(1995)。After-marketing - How to keep customers for life through relationship marketing。Homewood, IL:Richard D, Irwin。  new window
2.McKenna, Regis(1991)。Relationship marketing--Successful strategies for the age of the customer。Addison-Wesley Publishing Company, Inc.。  new window
3.Berry, Leonard L.、Bennett, David R.、Brown, Carter W.(1989)。Service Quality: A Profit Strategy for Financial Institutions。Homewood, IL:Dow Jones-Irwin。  new window
4.謝耀龍(199802)。壽險行銷。臺北:華泰。  延伸查詢new window
5.Moore, Charles A.(1967)。The Chinese Mind。University of Hawaii Press。  new window
6.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。  new window
7.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
8.Chan, Wing-tsit(1986)。Chu His and Neo-Confucianism。Honolulu:University of Hawaii Press。  new window
9.Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY:McGraw-Hill。  new window
10.Tabachnick, B. G.、Fidell, L. S.(1989)。Using multivariate statistics。New York:Harper & Row。  new window
11.謝耀龍(1997)。顧客滿意經營。臺北市:華泰文化。  延伸查詢new window
12.Håkansson, Håkan(1982)。International marketing and Purchasing of industrial goods: An interaction approach。John Wiley & Sons。  new window
13.Gummesson, E.(1990)。The Part-time Marketer。The Part-time Marketer。Sweden。  new window
14.Adler, J. Mortimer(1983)。How to speak, how to listen。How to speak, how to listen。New York, NY。  new window
15.Lehtinen, Jarmo(1985)。Quality oriented services marketing。Quality oriented services marketing。Helsinki, Finland。  new window
圖書論文
1.Czepiel, John A.、Gilmore, Robert(1987)。Exploring the concept of loyalty in services。The Services challenge: integrating for competitive advantage。Chicago, Illinois:American Marketing Association。  new window
2.黃光國(19880000)。中國人的權力遊戲。中國人的心理。臺北:桂冠。new window  延伸查詢new window
3.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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