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題名:2000年總統大選的媒介使用、選舉參與及投票對象
書刊名:選舉研究
作者:彭芸
作者(外文):Peng, Bonnie
出版日期:2000
卷期:7:1
頁次:頁21-52
主題關鍵詞:媒介使用選舉參與與投標行為Media useParticipationVoting behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(16) 博士論文(1) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:16
  • 共同引用共同引用:132
  • 點閱點閱:172
媒體在競選期間的表現從來都是政治傳播學者專研的重要課題,解嚴之後,報紙在選舉期間展現多元言論,同時由於有線電視發展快速,有線電視中衛星新聞頻道更在選舉期間有更多表現的空間,相較於無線電視台,有線電視新聞播放的時間較長,新聞的質與量都明顯具競爭力。在民國89年的總統大選中,民眾接觸、注意媒介中的選舉新聞的情形為何?而新興媒體如有線電視的叩應、廣播叩應,以及網路這些所謂新媒介在選舉過程中的角色也愈受到候選人、競選總部與政治傳播學者的重視。 國外研究均發現民眾的媒體使用與其政治參與有關,這中間有的是控制人口變項之後,媒體變項的重要性依然存在。本研究同時想瞭解民眾的政治效能感與選舉參與,假設2000年的總統大選因選情撲朔,不若上回1996年的總統大選,李連組穩操勝算,對手幾乎不構成明顯的實質威脅,是否在一場情勢不明朗的選舉中,民眾的選舉參與會比較積極?而這些競選活動參與和其媒體的暴露、注意的關 本研究的假設一預測人口變項可預測選舉參與,結果與國外研究結果同的是,收入明顯成為重要的預測變項,與國外研究相反的是教育呈現負相關,性別方面也與國外同,女性明顯少參與選舉活動。年齡則未顯示明顯預測力,假設二政治意向方面,與國外文獻同的是選舉興趣可以在控制人口變項後明顯預測到選民的選舉參與,政黨方面有政黨屬性者並未能預測其選舉參與,內外在效能也無法預測參與;假設三預測大眾媒介選舉新聞的使用與選舉參與的關聯,結果顯示報紙、電視選舉新聞的曝露及使用並不能明顯預測選舉參與,反倒是收看電視叩應明顯預測選舉參與,這也與國外的文獻結果相同,假設四獲得證實;電視政見會的收視亦可明顯預測其選舉參與,這也和文獻相符。
It has been said that the 2000 presidential election in Taiwan was unpredictable before the result coming out at March 18. This paper tries to look at the relationships between voters' campaign in-terest, traditional media use, new media use (call-in, Internet use), political efficacy, and level of campaign participation. It has been hypothesized that those variables could predict Taiwan voters' vot-ing behavior. Communication scholars have long been debating the role of the media in the political process and democratic system. The rising of the new media, call-in program especially, was widely discussed by political communication scholars as a tool to attract those voters who might not be interested in politics or voting. Whether voters' new media use could predict their campaign participation as well as the candidate they're supporting? The result had found that level of campaign participation was very high in the 2000 Taiwan presidential election. Gender, edu-cation, income, and campaign interest showed significant power in predicting voter's campaign participation. While traditional me-dia use could not show significant relationships with participation, exposure to TV call-in program and TV debates did show high pre-dictive power in explaining voters' level of campaign participation.
期刊論文
1.Bimber, Bruce(2000)。The Study of Information Technology and Civic Engagement。Political Communication,17(4),329-333。  new window
2.Pfau, Michael、Moy, Patricia、Holbert, R. Lance、Szabo, Erin A.、Lin, W.、Zhang, W.(1998)。The Influence of Political Talk Radio on Confidence In Democratic Institutions。Journalism and Mass Communication Quarterly,75(4),730-745。  new window
3.Johnson, Thomas J.、Braima, Mahmoud A. M.、Sothirajah, Jayanthi(1999)。Doing the Traditional Media Sidestep: Comparing the Effects of the Internet and Other Nontraditional Media with Traditional Media in the 1996 Presidential Campaign。Journalism & Mass Communication Quarterly,76(1),99-123。  new window
4.羅文輝、金溥聰、陳清河、黃惠鈴(1995)。總統選舉新聞的政治偏差:無線與有線電視臺的比較分析。選舉研究,2(2),37-62。new window  延伸查詢new window
5.Pinkleton, B. E.、Fortman, K. K. J.、Austin, E. W.(1998)。Relationships of Media Use and Political Disaffection to Political Efficacy and Voting Behavior。Journal of Broadcasting and Electronic Media,42(1),34-49。  new window
6.McLeod, Jack M.、Scheufele, Dietram A.、Moy, Patricia(1999)。Community, communication, and participation: The role of mass media and interpersonal discussion in local political participation。Political Communication,16(3),315-336。  new window
7.McLeod, Jack M.、McDonald, Daniel G.(1985)。Beyond Simple Exposure: Media Orientations and Their Impact on Political Processes。Communication Research,12(1),3-34。  new window
8.孫式文(19970100)。選舉與政治認知:傳播媒體對民主政治的影響。新聞學研究,54,189-209。new window  延伸查詢new window
9.陳文俊(19951100)。統獨議題與選民的投票行為--民國八十三年省市長選舉之分析。選舉研究,2(2),99-136。new window  延伸查詢new window
10.孫秀蕙(19950500)。比較臺灣省選民傳統媒體與新媒體的使用對政治行為的影響--以民國83年臺灣省長選舉為例。選舉研究,2(1),93-118。new window  延伸查詢new window
11.黃秀端(19950500)。一九九四年省市長選舉選民參與競選活動之分析。選舉研究,2(1),51-76。new window  延伸查詢new window
12.蔡佳泓(19951100)。社會網路位置類型分析--以七十八年臺北市南區立委選舉為例。選舉研究,2(2),171-203。new window  延伸查詢new window
13.Hofstetter, C. Richard、Gianos, Christopher L.(1997)。Political talk radio: Actions speak louder than words。Journal of Broadcasting & Electronic Media,41(4),501-515。  new window
14.Putnam, Robert D.(1995)。Bowling Alone: American's Declining Social Capital。Journal of Democracy,6(1),65-78。  new window
15.Johnson, T.、Braima, M. A. M.、Sothirajah, J.(2000)。Measure For Measure: The Relationship Between Different Broadcast Types, Formats, Measures and Political Behaviors and Cognition's。Journal of Broadcasting & Electronic Media,44(1),43-61。  new window
16.Atkin, Charles K.(1973)。Anticipated Communication and Mass Mediated Information Seeking。Public Opinion Quarterly,36,188-199。  new window
17.Bimber, Bruce(1999)。The Internet and Citizen Communication With Government: Does the Medium Matter。Political Communication,16(2),409-428。  new window
18.Hollander, Barry A.(1995)。The New News and the 1992 Presidential Campaign: Perceived vs. Actual knowledge。Journalism and Mass Communication Quarterly,72,102-113。  new window
19.Hollander, Barry A.(1997)。Fuel to the Fire: Talk radio and the Gamson Hypothesis。Political Communication,14(3),355-370。  new window
20.McLeod, Jack M.、Guo, Zong-Shi、Daily, Kaite、Steele, Catherine A.、Huang, Hwi-Ping、Horowitz, Edward、Chen, Hua-Lin(1996)。The Impact of Traditional and Nontraditional Media Forms on the 1992 Presidential Election。Journalism & Mass Communication Quarterly,73(2),401-416。  new window
21.Newhagen, J. E.(1994)。Self-Efficacy and Call-in Political Television Show Use。Communication Research,21(3),366-379。  new window
22.潘忠黨、Kosicki, Gerald M.(1997)。Talk Show Exposure as an Opinion Activity。Political Communication,14(3),71-388。  new window
23.Shaffer, Stephen D.(1981)。A Multivariate Explanation of Decreasing Turnout in Presidential Electrions, 1960-1976。American Journal of Political Science,25,68-95。  new window
24.Tan, A. S.(1980)。Mass Media Use, Issue Knowledge and Political Involvement。Public Opinion Quarterly,44,241-248。  new window
25.Hollander, Barry A.(1994)。Patterns in the Exposure and Influence of the Old News and the New News。Mass Communication Review,21(3/4),144-155。  new window
26.Weaver, David、Dan, Drew(1995)。Voter learning in the 1992 presidential election: Did the 'nontraditional' media and debates matter?。Journalism and Mass Communication Quarterly,72(1),7-17。  new window
會議論文
1.Bucy, Erik P.(1995)。Where Interactivity Resides: An Agenda for 'New Media' Research in Political Campaigns。沒有紀錄。  new window
2.McKinnon, Lori Melton、Tedesco, John C.、Kaid, Lynda Lee(1993)。The Effects of Presidential Debates: Channel and Commentary Comparisons。Annual conference of Association of Journalism and Mass Communication。  new window
3.Moy, Patricia(1999)。Mass and Interpersonal Communication Effects on Public Deliberation。New Orleans, LA。  new window
4.Braima, M. A. M.、Johnson, T. J.、Sothirajah, J.(1999)。An Efficacy Model of Electoral Campaigns: The 1996 Presidential Election。New Orleans, LA。  new window
研究報告
1.彭芸(1995)。民國八十三年省市長選舉電視新聞內容分析。亞洲協會。  延伸查詢new window
2.彭芸(1999)。談話節目的民主意涵 (計畫編號:NSC88-2412-H-004-014)。  延伸查詢new window
3.Campbell, Karlyn Kohrs(1993)。Shadow Boxing with Stereotypes: The Press, The Public and The Candidates' Views。Harvard University。  new window
學位論文
1.宗立婷(1998)。選舉民意調查第三人效果研究(碩士論文)。國立政治大學,臺北。  延伸查詢new window
2.潘國華(1998)。候選人形象研究:以一九九六總統直選為例(碩士論文)。國立政治大學。  延伸查詢new window
3.岳蕙蘭(1998)。青年學生的媒體使用與政黨形象認知研究,0。  延伸查詢new window
4.洪淑女(1995)。臺北市大學生功效意識與選舉行為之研究,0。  延伸查詢new window
圖書
1.Conway, Margaret M.(1991)。Political Participation in the United States。Washington, DC:Congressional Quarterly。  new window
2.Abramson, Paul R.(1983)。Political Attitudes in America: Formation and Change。San Francisco, CA:W. H. Freeman and Company Press。  new window
3.Verba, Sidney、Nie, Norman H.、Kim, Jae-on(1978)。Participation and Political Equality: A Seven-Nation Comparison。Cambridge。  new window
4.Verba, Sidney、Schlozman, Kay Lehman、Brady, Henry E.(1995)。Voice and Equality: Civic Voluntarism in American Politics。Harvard University Press。  new window
5.Verba, Sidney、Nie, Norman H.(1972)。Participation in America: Political Democracy and Social Equality。New York:Harper & Row。  new window
6.Bandura, Albert(1986)。Social Foundations of Thought and Action: A Social Cognitive Theory。Prentice-Hall, Inc.。  new window
7.Bucy, E. P.、Newhagen, J. E.、D'Angelo, P.(1999)。The Engaged Electorate: New Media Use as Political Participation。The electronic election: Perspectives on the 1996 campaign communication。Mahwah, NJ。  new window
8.(1998)。總統選舉與新聞報導。總統選舉與新聞報導。臺北。  延伸查詢new window
9.鍾起惠(2000)。無線四臺選舉新聞公正性研究。無線四臺選舉新聞公正性研究。0。  延伸查詢new window
其他
1.彭芸(1996)。新媒介與選舉,0。  延伸查詢new window
圖書論文
1.McLeod, J. M.、Kosicki, Gerald M.、McLeod, Douglas M.(1994)。The expanding boundaries of political communication effects。Media effects advances in theory and research。Hillsdale, NJ:Lawrence Erlbaum Associates, Publishers。  new window
2.Robinson, Michael J.(1975)。American Political Legitimacy in the Era of Electronic Journalism: Reflections on the Evening News。Television as a Social Force: New Approaches to TV Criticism。New York, NY:Praeger。  new window
3.Friedland, L. A.、McLeod, J. M.(1998)。Community Integration and Mass Media: A Reconsideration。Mass media, Social Control and Social Change: A Macrosocial Perspective。Ames, IA:Iowa State University Press。  new window
4.O'Keefe, G. J.、Mendelsohn, H.(1978)。Nonvoting: The Media's Role。Deviance and Mass Media。Beverly Hills:Sage。  new window
 
 
 
 
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