This study explores the process of social studies textbook design and development by Tokyo Shoseki. A prototype is proposed for this study based on textbook design and development in Taiwan and literature review. Data was collected using semi-structured interviews of authors, editors, and representatives of collaborating companies as well as using document analysis. The research aims are (1) to depict the process of textbook design, i.e., curriculum design, teaching design, text design, layout design, and graph design; (2) to explore the process of textbook development and its influence on textbook design; (3) to construct a model for textbook design and development; and (4) to reflect on textbook design and development in Taiwan and propose suggestions for reference. Based on the research findings, a dynamic model is proposed to explain the textbook design and development for Tokyo Shoseki. Six features of this model are identified comparing the prototype proposed in this study. The reflections on and suggestions of the production process of Taiwan’s social studies textbooks are proposed as the conclusion.