一、英文部分
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二、中文部分
1.李元恕、王佳綾，（2004）「語意線索的價格促銷建構方式對消費者認知與購買意圖的影響」，大葉學報，12卷2期，頁45-54。2.李志宏，（1999），「組織公民行為意圖影響因素之研究－以兩岸資訊從業人員為例」，國立中央大學資訊管理研究所未出版博士論文。
3.汪志堅、李欣穎（2005），「來源可信杜、情感認同與涉入程度對網路謠言闢謠效果之影響」，管理學報，22卷3期，頁391-413。4.周文卿（2006），2007年網友行為與網路購物發展趨勢。民95年12月12日，取自： http://mic.iii.org.tw/intelligence/reports /pop_Doc_review.asp?docid= CDOC20061212002。
5.林素儀，（1997），「網路購物族消費行為剖析」，網路通訊，1997年8月，頁53-59。
6.林東封，（2003），旅遊電子商務經營管理，揚智出版社。
7.邱皓政，（2004），「結構方程模式—LISREL 的理論、技術與應用」，台北：雙葉書廊。
8.唐資文，（2005），「顧客網路瀏覽行為與網路購物行為之科技接受模式分析」，國立東華大學企業管理研究所未出版博士論文。
9.張玉文，（2000），「知識管理的重要角色─CKO（知識長）」，遠見雜誌，三月，知識管理別冊。
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