This research is exploring mainly the image recognition of All Chinese characters and Chinese/Roman characters’ Taiwanese Ad. headline. In this research, we explore the inclination of image recognition of different Taiwanese characters Ad. headline to different group of people with two-way analysis of variance (two-way ANOVA). The result of this research through statistic analysis is: in the cross effect test of different characters to different testers, except the variance of residential quarters didn’t reach to the level, and only sex variance (F(1,76)=6.767)reached less marked level, other three variances (self-group F(3,152)28.271, ability of Taiwanese F(3,152)=44.871, inclination of Taiwanese F?(2,114)=34.638), total reached very marked level, and there is a obvious difference existed for simple main effect analysis of two kinds of characters’ Taiwanese Ad. headline with the team separately. That is much meaning in the relationship between testers variance and different type’s Taiwanese Ad. headline. Finally, this text gives the conclusion and suggestion in accordance with the result of the research, and sincerely hopes it’ll be more helpful for the reference and improvement to concerned advertisers or designers.