Media literacy is a major facilitating power to build a civic society. This issue has attracted much attention in recent years. Many studies have been done on the subject. David Considine believes being media literate means having the ability to access, analyze, evaluate, and communicate through examination. In this regard, this article mainly deals with the following aspects: 1.the basic definition of “media literacy” and the necessity of such courses in universities; 2.the connection between “media literacy” curricula; and 3.the basic ideas of “media literacy” curricula; and 4.how to implement “media literacy” curricula in universities: teaching and learning. In short, media literacy courses should be taught in universities not only because of “romantic idealism,” but also for practical goals. The courses attempt to inform students how to “maintain a distant but sensible doubt, as well as remain critical, about the media.” The students thus will have the knowledge of media monitoring and practical tools to defend their rights of media access and equal and justified treatment by the media. The main purpose of media literacy education is to train well-informed intellectuals. The audiences will in turn pressure media players to improve their professionalism by means of self-examination, self-regulation and self-codification. By then, based on such general media awareness, we will move forward to a civic society.