As the media industries compete more aggressively for profits since the 1980s, and in particular with internet’s growing popularity after 1995, working conditions of media producers and their performances have been deteriorating. Resounding to these social and technological changes, this paper argues, that, in addition to brining more critical reflection and knowledge into professional journalism’s training courses, Taiwan’s higher education needs to promote more fully media literacy, which has become more visible during the past five years in Taiwan. Growing acceptance of media literacy would increase the possibility that media environment be better supervised and hence reformed, which in turn can provide media professionals with more healthy media surroundings. The authors wishes to endorse the idea that academic legitimacy of journalism or communication departments lies in spreading media literacy, much more than in professional training, thought it is suggested that these two objective should go hand in hand for supporting each other.