有關《詩經》中「人」的形象審美與文化精神的探究，一般大多集中在眾多婚戀詩歌中的女性角色，反而較忽略了其中的男性角色，然而，周人對於身體的認知，很早就超乎生理欲望的單獨存在，身體的概念與文化精神不但同時發展而完成，在過程中更相融為一體，本文即擬從《詩經‧國風》入手，由詩中對舞師、獵人、貴族、君主、大夫官吏等不同身分位階的男性的體貌容止等的直接描繪，及其生活情態的敘述經營，來探究周代男性審美意識與內涵所呈現的身體文化。其中並由男性身體的情色語碼，到權力符碼與文化符碼的建構，來觀察中國男性審美文化的漸次轉遞，以及所謂「君子」與「士」的理想形象的初步建立。

Most of the explorations on the aesthetic of people image and culture sprit in Shih-Chin are focused on presenting the role-playing of female written in love and marriage poems and songs; but, only a few on presenting the role-playing of male. However, people in Jou Dynasty already cognized that spirit and body are not only sole-existences but also simultaneous development, blending and melting together into a unity in growing process. In this paper, I immediately and directly described body appearance, behaviors and livelihood mood of people with different identities and positions to explore the aesthetic of male image and their body culture in "Kou-Fong, Shih-Chin". Furthermore, attempts were made to observe the gradual changing on aesthetic of male image and the establishment of an ideal image named “Jun-Zi” and “Shi” from the view point of erotica language code of men's body as well as their power, authority and culture symbol code.