期刊論文| 1. | Winter, J. P.(1985)。Getting your house in order with internal marketing: A marketing prerequisite。Health Marketing Quarterly，3(1)，69-77。   |
| 2. | Caruana, A.、Calleya, P.(1998)。The effect of internal marketing on organizational commitment among retail bank managers。International Journal of Bank Marketing，16(3)，108-116。 |
| 3. | Meyer, P.、Allen, G.(1987)。A Longitudinal analysis of the rarely development and consequences of organization commitment。Canadian Journal of Behavior Science，19，199-215。 |
| 4. | Williams, S.、Pitre, R.、Zainuba, M.(2002)。Justice and organizational zitizenship behavior intentions: Fair rewards versus fair treatment。The Journal of Social Psychology，142(1)，33-44。 |
| 5. | 黃營杉、齊德彰(20041000)。服務業內部行銷、企業文化、工作滿足與經營績效間關聯性之研究--以臺灣國際觀光旅館為例。管理與系統，11(4)，485-507。 延伸查詢 |
| 6. | Becker, H. S.(1960)。Notes on the concept of commitment。American Journal of Sociology，66(1)，32-40。 |
| 7. | Rafiq, M.、Ahmed, P. K.(1993)。The scope of internal marketing: Definition the boundary between marketing and human resource management。Journal of Marketing Management，9(3)，219-232。 |
| 8. | Johnston, Mark W.、Parasuraman, A.、Futrell, Charles M.、Black, William C.(1990)。A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment during Early Employment。Journal of Marketing Research，27(3)，333-344。 |
| 9. | Collins, Brett、Payne, Adrian(1991)。Internal Marketing: A New Perspective for HRM。European Management Journal，9(3)，261-270。 |
| 10. | Gummesson, Evert(1987)。The new marketing: Developing long-term interactive relationships。Long Range Planning，20(4)，10-20。 |
| 11. | Bateman, Thomas S.、Organ, Dennis W.(1983)。Job Satisfaction and the Good Soldier: The Relationship between Affect and Employee "Citizenship"。Academy of Management Journal，26(4)，587-595。 |
| 12. | Katz, Daniel(1964)。The Motivational Basis of Organizational Behavior。Behavioral Science，9(2)，131-146。 |
| 13. | Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。 |
| 14. | Piercy, N. F.、Morgan, N. A.(1991)。Internal marketing: The missing half of the marketing programme。Long Range Planning，24(2)，82-93。 |
| 15. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。 |
| 16. | Grönroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision，32(2)，4-20。 |
| 17. | Porter, Lyman W.、Steers, Richard M.、Mowday, Richard T.、Boulian, Paul V.(1974)。Organizational commitment, job satisfaction, and turnover among psychiatric technicians。Journal of Applied Psychology，59(5)，603-609。 |
| 18. | Steers, Richard M.(1977)。Antecedents and Outcomes of Organizational Commitment。Administrative Science Quarterly，22(1)，46-56。 |