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題名:「義大城」造鎮開發之可行性評估--以天悅國際大酒店為例
書刊名:商業現代化學刊
作者:王明元 引用關係莊孟輝
作者(外文):Wang, Ming-yuanChuang, Meng-hui
出版日期:2008
卷期:4:3
頁次:頁133-145
主題關鍵詞:義大城渡假飯店綜合商圈異業結盟Yi-Da cityResort hotelsComprehensive trade circleIndustries alliance
原始連結:連回原系統網址new window
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二十一世紀快速變革的時代,人們過著高工作量且高度壓力的生活,在「工作即休閒」的口號中,追尋休閒渡假機會,藉以釋放工作壓力與辛勞,早已成爲人們生活中不可缺少的一部分,爲迎合上述需求,義聯集團在高雄縣大樹郷觀音山上,以百億造鎮計劉,獨力進行23萬坪的土地開發,結合學校、渡假飯店、展場、購物商圈、遊樂場…等多樣性綜合商閥,名爲「義大城」。本研究主要在探討觀音山「義大城」觀光遊樂產業議題,透過文獻研究,及以SWOT分析,探討「天悅國際大酒店」未來之優、劣勢和機會與威脅,作爲未來經營方向之參考。結論發現「義大城」的觀光遊樂產業,若能永續經營,未來需加強之部分爲:(1)開拓新道路銜接國道10號,使之交通便利(2)爭取輕軌捷運燕巢段至羲守大學(3)結合異業結盟,拓寬銷售通路(4)提高媒體曝光率(5)發行套裝行程券複合式行銷(6)加強台灣特有文化及商品並與政府機情合作推廣以爭取外國觀光客(7)獎勵內部消費(8)加強淡季行銷。
In the rapidly-changing era of the 21st Century, people have lived with heavy workloads and high levels stress. The slogan of "work is leisure"-through the vacation to release work stress and pain-has become an indispensable part of people's lives. To meet the demand, the E-Unite group plans a new investment of 10 billion New Taiwanese Dollars, and proceed with 23 million ping of land development. The schools, resort hotels, exhibition areas, shopping trade circles, playgrounds, etc., in the Guanyin Mountain area of Dashu Township, Kaohsiung County, will he called "Yi-Da City". The topic of this study is to explore Kuanyin Mountains Yi-Da City's tourism industry, through literature research and a SWOT analysis of the "Tian-Yue International Hotel" to analyze the strength, weaknesses, opportunities and threats, as a reference for future business direction. The conclusions will include that tourism in "Yi-Da City" needs to strengthen, as follows, in the future, if it intends to maintian sustainable business: (I) To open up new connecting roads to National Road 10 in order to facilitate traffic. (2) To extend the light rail transit of the Yang-Chao section as far as Yi-Shou University. (3) To combine with different industries an alliance for expanding sales channels. (4) To increase media exposure. (5) To issue a package coupon of combined marketing strategy. (6) To merchandise goods which show cultural characteristics of Taiwan as part of a cooperation with government agencies to promote to foreign tourists. (7) To reward internal consumption. (8) To strengthen the marketing of the area during the slack season.
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學位論文
1.鄭志輝(2003)。墾丁地區休閒渡假旅館經營策略與經營績效關係之研究(碩士論文)。長榮大學,台南縣。  延伸查詢new window
2.劉思治(2003)。從關鍵成功因素及資源基礎觀點探討休閒事業之競爭優勢--以西子灣休閒度假中心為例(碩士論文)。國立中山大學。  延伸查詢new window
3.曾森榮(2005)。墾丁地區遊客消費行為之研究(碩士論文)。臺中健康暨管理學院。  延伸查詢new window
4.梁珮筠(2007)。民宿產業經營關鍵性成功因素之研究(碩士論文)。國立虎尾科技大學。  延伸查詢new window
5.李旭梅(2001)。國際觀光旅館員工手冊分析及人力資源培訓之探討(碩士論文)。國立彰化師範大學。  延伸查詢new window
6.陳秋文(2007)。星巴克服務品質、顧客滿意與忠誠度之研究(碩士論文)。大仁科技大學。  延伸查詢new window
7.Frey, Verean H.(1976)。The Impact of Mass Tourism on a Rural Community in the Swiss Alps(博士論文)。University of Michigan。  new window
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9.陳叔光(1988)。電視節目收視行為之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
10.陳一銘(2005)。主題遊樂園等時服務圈與行銷組合方案關係之研究--以劍湖山世界為例(碩士論文)。大葉大學。  延伸查詢new window
11.曾慶欑(2003)。主題遊樂園附屬旅館之滿意度研究--以劍湖山王子大飯店為例(碩士論文)。南華大學。  延伸查詢new window
12.王雪梅(2003)。國際觀光旅館競爭策略之研究--以晶華酒店為例(碩士論文)。國立臺北大學。  延伸查詢new window
圖書
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6.紀潔芳、陸志強(2001)。從企業倫理層面探討國際觀光旅館之永續發展。  延伸查詢new window
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10.Porte, Michael E.(1998)。競爭策略。台北:天下文化。  延伸查詢new window
11.Hill, C. W.、Jones, G. R.(1994)。Strategy Management Theory。  new window
12.楊長輝(1996)。旅館經營管理實務。臺北縣:揚智文化。  延伸查詢new window
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14.Dessler, G.、何明城(2003)。管理學。台北:智勝文化。  延伸查詢new window
15.張宮熊、林鉦棽(2002)。休閒事業管理。臺北市:揚智文化。  延伸查詢new window
16.McCarthy, E. J.(1960)。Basic Marketing: A Managerial Approach。Homewood, Illinois:Richard D. Irwin, Inc.。  new window
17.Porter, Michael E.、李明軒、邱如美(1996)。國家競爭優勢。臺北:天下文化出版股份有限公司。  延伸查詢new window
18.吳思華(1996)。策略九說--策略思考的本質。台北:臉譜文化。new window  延伸查詢new window
19.Ansoff, H. Igor(1965)。Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion。McGraw-Hill。  new window
20.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
21.Porter, M. E.(1999)。競爭優勢。臺北:天下。  延伸查詢new window
 
 
 
 
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