臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：企業公民與媒體報導 : 一個公民社會的觀點
書刊名：中華傳播學刊
作者：楊意菁 引用關係
作者(外文)：Yan, Yie-jing
出版日期：2010
卷期：17
頁次：頁95-138
主題關鍵詞：公民社會；企業公民；企業社會責任；媒體報導；Corporate citizenship；Civil society；Corporate social responsibility；Media coverage
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:165
  • 點閱點閱:118
本研究以公民社會概念為基礎的企業公民意涵，說明媒體報導企業公民新聞所呈現的內涵與意義，並藉此了解媒體報導企業公民新聞與公民社會之間的可能關連。本研究採用內容分析方法，分析1996年以及2006年台灣兩家報紙－聯合報以及工商時報，總樣本數為610則。研究結果顯示報紙媒體越來越重視企業公民的新聞報導，但多數新聞仍主要出現在財經新聞版面，且較少採用「企業公民」一詞。以三大議題層面結果分析，「擴展與社會參與層面」之議題受到媒體較多的報導，「經濟層面」次之，「法律道德層面」最少。而個別企業公民議題方面，早期（1996年）以「經濟層面」的「生產良好產品」為最多，近期（2006年）則是「社會參與」層面的「慈善贊助」議題為最多。另外，大型企業較關注「藝文教育」與「環保」等社會參與議題，中小型企業則偏重於自利之「生產良好產品」等經濟層面議題。至於消息來源方面，相關新聞仍以企業人士為主，其他消息來源相對較少。而新聞議題所呈現的受益對象，從早期關注於企業本身及員工、投資人與消費者的面向，到近期已轉移到非消費之個人、社會以及公益團體。
This study examined the meaning of corporate citizenship (CC) and its relationship with media coverage. The study focused on the perspective of CC by civil society. The research methodology used in was content analysis. The researchers selected articles from two major Taiwanese newspapers from two different years 1996 and 2006. The total number of samples was 610. The results showed that newspapers began to place greater emphasis on corporate citizenship concerning civil issues. The newspaper articles infrequently used the term corporate citizenship” Most subjects of the ne s stories concerned issues of social involvement and economics. Few news articles focused on issues of ethics and law. Most of the news articles in 1996 dealt with issues of producing good products. The issue of corporate responsibility to the support of charities moved to the number one news subject in 2006.Press coverage of large corporations focused on issues of social involvement. Corporate CEOs and corporate employees were the major news sources for CC.
期刊論文
1.Waddock, S.(2008)。The development of corporate responsibility / corporate citizenship。Organization Management Journal，5(1)，29-39。  new window
2.別蓮蒂、游舒惠(20020100)。企業贊助公益活動之動機、決策與影響因素。廣告學研究，18，53-95。new window  延伸查詢new window
3.莫冬立(20060800)。追求典範 : 企業社會責任評等系統的發展與應用。證券櫃檯，122，62-73。  延伸查詢new window
4.Sabeh, Z.、Khairan, F.、Flora, M.(2000)。Corporate citizenship as a factor of corporate communicate。Corporate Communications: An International Journal，5(4)，210-213。  new window
5.楊意菁(20080700)。企業公民、公民社會與社會議題建構--以「Keep Walking夢想資助計畫」為例。廣告學研究，30，85-120。new window  延伸查詢new window
6.Hall, M.(2006)。Corporate philanthropy and corporate community relations: Measuring relationship-building results。Journal of Public Relations Research，18(1)，1-21。  new window
7.Bae, J.、Cameron, G. T.(2006)。Conditioning effect of prior reputation on perception of corporate giving。Public Relations Review，32(2)，144-150。  new window
8.Esrock, Stuart L.、Leichty, Greg B.(1998)。Social Responsibility and corporate web pages: Self-Presentation or agenda-setting?。Public Relations Review，24(3)，305-319。  new window
9.Freimond, C.(2007)。Global warming reaches the boardroom。Communication World，24(6)，22-24。  new window
10.Heath, R. L.、Ryan, M.(1989)。Public relations' role in defining corporate social responsibility。Journal of Mass Media Ethics，4(1)，21-38。  new window
11.Ihator, A. S.(2004)。Corporate communication: reflection on twentieth century change。Corporate Communications: An International Journal，9(3)，243-253。  new window
12.Matten, D.、Crane, A.(2005)。Corporate Citizenship: Towards an Extended Theoretical Conceptualization。Academy of Management Review，30(1)，166-179。  new window
13.Ashforth, B. E.、Mael, F. A.(1989)。Social Identity Theory & The Organization。Academy of Management Review，14(1)，20-39。  new window
14.Carroll, A. B.(1979)。A three-dimensional concept model of corporate social performance。Academy for Management review，4(4)，497-505。  new window
15.Maignan, Isabelle、Ferrell, O. C.(2001)。Antecedents and Benefits of Corporate Citizenship: an Investigation of French Businesses。Journal of Business Research，51(1)，37-51。  new window
16.David, P.、Kline, S.、Dai, Y.(2005)。Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model。Journal of Public Relations Research，17(3)，291-313。  new window
17.Golob, U.、Bartlett, J. L.(2007)。Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia。Public Relations Review，33(1)，1-9。  new window
18.江明修、陳定銘(2001)。〈組織與公民社會――以社區大學運動為例〉。《中央大學社會文化學報》，12，15-43。  延伸查詢new window
19.李珊(2006)。〈善與利：道德企業崛起〉。《光華雜誌》，31（5），6-15。  延伸查詢new window
20.吳靜惠、張菀倫(2005)。企業社會責任 : 新一波的企業經營課題。永續產業發展，24，4-9。  延伸查詢new window
21.Burchell, J.,、Cook, J.(2006)。Confronting the “corporate citizen”shaping the discourse of corporate social responsibility。International Journal of Sociology and Social Science，26，121-137。  new window
22.Carroll, A. B.(1999)。Corporate social responsibility。Business and Society，38，268-295。  new window
23.De George, R. T.(2008)。Reflections on “citizenship, Inc.”。Business Ethics Quarterly，18(1)，43-50。  new window
24.Dutta-Bergman, M. J.(2005)。Civil society and public relations: Not so civil after all。Journal of Public Relations Research，17，267-289。  new window
25.Gaunt, P.,、Ollenburger, J.(1995)。Issues management revisited: A tool that deserves another look。Public Relations Review，21(3)，199-210。  new window
26.Hay, R.,、Gray, E. R.(1974)。Social responsibilities of business manager。Academic of Management Review，17，135-143。  new window
27.Jeurissen, R.(2004)。Institutional conditions of corporate citizenship。Journal of Busienss Ethics，53，87-96。  new window
28.Matten, D., Crane, A.,、Chspple, W.(2003)。Behind the mask: Revealing the true face of corporate citizenship。Journal of Business Ethics，45，109-120。  new window
29.Meijer, M. M.,、Kleinnijenhuis, J.(2006)。News and corporate reputation: Empirical findings from the Netherlands。Public Relations Review，32，341-348。  new window
30.Néron, P.、Norman, W.(2008)。Citizenship, INC. Do we really want business to be good corporate citizens?。Business Ethics Quarterly，18(1)，1-26。  new window
31.Tracey, P., Phillips, N.,、Haugh, H.(2005)。Beyond philanthropy: Community enterprise as a basis for corporate citizenship。Journal of Business Ethics，58，327-344。  new window
32.Tester, K.(2004)。Civil society。Acta Sociologica，48，378-379。  new window
33.Wallack, L.(2002)。Public health, social change, and media advocacy。Social Marketing Quarterly，8(2)，25-31。  new window
34.Wood, D. J.,、Logsdon, J. M.(2008)。Business citizenship as metaphor and reality。Business Ethics Quarterly，18(1)，51-59。  new window
會議論文
1.陳威融、劉念琪(2002)。企業公民之實踐：以Ford Lio HO為例。台灣，中壢。  延伸查詢new window
2.楊意菁(2006)。〈公民社會與企業公民：從議題管理與社會議題建構談起〉。台灣，台北市。  延伸查詢new window
圖書
1.Dewey, John(1954)。The public and its problems。Athens, OH：Alan Swallow。  new window
2.Wimmer, Roger D.、Dominick, Joseph R.(2006)。Mass media research: An introduction。Thomson Wadsworth。  new window
3.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
4.Habermas, Jürgen、Burger, T.(1962)。The structural transformation of the public sphere。London：Polity Press。  new window
5.Edwards, Michael(2004)。Civil Society。Polity Press。  new window
6.Cohen, Bernard C.(1963)。The Press and Foreign Policy。Princeton University Press：Greenwood。  new window
7.陳其南(19920000)。公民國家意識與台灣政治發展。臺北：允晨。new window  延伸查詢new window
8.Alexander, J. C.(1998)。Real civil societies: Dilemmas of institutionalization。London。  new window
9.Bush, G.(2005)。Corporate citizenship as part of the business model。Investing in corporate social responsibility。London & Sterling。  new window
10.Diamond, L.(1996)。Toward democratic consolidation。The global resurgence of democracy (2nd ed.)。Baltimore。  new window
11.Googins, B. K., Mirvis, P. H.,、Rochlin, S. A.(2007)。Beyond “good company”-- Next generation corporate citizenship。New York。  new window
12.Wood, D. J.,、Logsdon, J. M.(2001)。Theorizing business citizenship。Perspectives on corporate citizenship。London。  new window
圖書論文
1.Fraser, Nancy(1992)。Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy。Habermas and the Public Sphere。MIT Press。  new window
2.李丁讚(20040000)。導論--市民社會與公共領域在台灣的發展。公共領域在台灣：困境與契機。臺北：桂冠。new window  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：592（臺灣：589，外國：3） ／ 本年度總使用人次：2178223 ／ 訪客人次（自102年09月）：67977113
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上