本研究主要目的在探索大專運動會最具影響力的服務品質因子，建構服務品質因子影響賽會知覺價值與參賽滿意度之路徑模型，並進一步了解重要人口變項對模型的干擾影響。本研究對象為來自43所大專校院，參與2011年大專運動會10個運動項目的學生選手，於競賽休息區發放問卷，得有效問卷共339份，資料分析方法包含描述性統計、驗證性因素分析與結構方程式模型。研究結果顯示大專運動會以運動設施、資訊聯絡、裁判賽制和醫療服務為四個最具顯著影響力的服務品質因子，建構之模型中，運動設施、資訊聯絡、裁判賽制透過知覺價值完全中介影響至參賽滿意度，而醫療服務則直接影響參賽滿意度；研究亦發現性別與級別對模型之迴歸路徑有顯著干擾影響。就全國大專運動會而言，競技場館環境還是最重要的服務品質因子，其次為賽會資訊、醫療服務支援和裁判賽制的服務品質，此外，主辦單位在提升服務品質時，也需考慮不同性別與級別選手在特殊服務因子需求的差異性。

The purpose of the study was to investigate the most influential factor of service quality for Intercollegiate Athlete Games, to construct a path model for service quality influencing on game perceived value and participation satisfaction, and further to understand the moderating effects by important demographic variables. The participants were athlete students from 43 colleges or universities who participated in 10 kinds of sport competitions of 2011 Intercollegiate Athlete Games. Questionnaires were distributed in resting area and total of 339 valid questionnaires were collected. Data analysis included descriptive statistics, confirmatory factor analysis, and structure equation modeling. The results showed that facility, information, judge, and medication were four of most influential factors for game service quality. Within the constructed model, facility, information, and judge service quality influenced indirectly on participation satisfaction through the complete mediating effect of perceived value. However, the medication service quality influenced directly on participation satisfaction. The study also found the significant moderating effects by gender and division on the model’s regression paths. For the Intercollegiate Athlete Games, competing facility is still the most important factor of service quality then followed by the service qualities related to game information, medical supports, and judge or rules. Moreover, the host organization should also take into consideration specifically the influential factors of service quality according to different genders and divisions.