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S.(2006)。Innovation in Services: Through the Looking Glass of Innovation Studies,Advanced Institute of Management (AIM) Research's Grand Challenge on Service Science。 | 2. | Brill, B.(2011)。Social media activity in the retail industry,http://arno.unimaas.nl/show.cgi?fid=21964, 2011/11/16。 | 3. | Cavazza, F.(2010)。Social media landscape 2011,http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/, 20111114。 | 4. | Hall, S.(2010)。10 social media trends for 2011,http://www.entrepreneur.com/article/217772, 2011/11/20。 | 5. | Mayfield, A.(2008)。What is social media?,http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf。 | 6. | Cohen, H.(2011)。30 Social Media Definition,http://heidicohen.com/social-media-definition/。 | 圖書論文1. | Johnson, S. P.、Menor, L. J.、Roth, A. V.、Chase, R. B.(2000)。A critical evaluation of the new service development process。New service development: Creating memorable experiences。Thousand Oaks, CA:Sage Publications。 | 2. | Helleloid, D.、Simonin, B.(1994)。Organizational Learning and a firm's core competence。Competence-based competition。New York:John Wiley & Sons。 | |
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