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題名：休閒產業經營策略之評估--以開發池上伯朗大道附近自有空地為例
書刊名：觀光與休閒管理期刊
作者：葉俐伶／呂世通
作者(外文)：Yeh, Li-ling／Lu, Shih-tong
出版日期：2015
卷期：3:2
頁次：頁118-139
主題關鍵詞：休閒產業；經營管理策略；產業特性；關鍵成功因素；Leisure industry；Management strategy；industrial characteristic；Critical success factors
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:598
  • 點閱點閱:10
近年來，由於台灣社會的快速變遷、經濟發達和社會型態的轉變，造成了台灣人對休閒觀念的提升。台東－池上位於台灣的花東縱谷，對於旅遊業來說是一個重要的觀光景點。雖然擁有先天地理環境的優勢，但要如何使觀光休閒產業所帶來的經濟效益更能夠帶動地方的發展，是一項令你我值得探討的重要議題。為了更深入了解前段所提，我們透過專家決策分析的方法來改善池上當地的發展為目標。在研究中，首先我探討池上地區休閒產業之特性，再來我們探討池上伯朗大道附近其他成功的休閒產業如何運用有限的資源和有效率的策略規劃來開發私有空地並帶動當地休閒產業的發展。最後在多準則決策方法中，我們分析該企業如何配合當地的環境、經濟及社會的條件，擬出一個有成效的經營策略。在這樣的經營策略下，我們不但可以理解開發的利害關係人(Stakeholders)的偏好還可以與其他方案進行評估與比較，藉此以提供該空地持有企業未來經營發展之策略參考依據。
In recent years, due to the rapid changes of Taiwanese society, economic development and social patterns change, causing the people of Taiwan to enhance the concept of leisure. Taitung-Chih-shang in Taiwan is an important attraction in the East Rift Valley tourist line. Though it have the advantage of congenital geography for tourism industry, how to make the economic benefits of tourism and leisure industry to help local development, which has become a worth exploring issue in the research. In order to realize the issue we mentioned above deeply, we promote the Taitung-Chih-shang's local development as a target to analysis through Expert Decision Analysis approach. In our research, first, we explore the properties of the leisure industry in Chih-shang area. Second, we explore the other successful local leisure industries, such as coffee shop, how to develop private spaces and drive the development of local business by using the limited resources and efficient strategies. Finally, in the multi-criteria decision making (MCDM) approach, we analyzed the company how to make an effective business strategy with the conditions of the local environmental, economic and social structure. Under the business strategy structure, we not only can understand the preference relations of stakeholders but also can evaluate and compare with other cases, which provide the business owner with development strategy of the future business.
期刊論文
1.林凌仲、徐村和(20081000)。以模糊偏好關係建立零售業服務創新評估模式。管理學報，25(5)，505-524。new window  延伸查詢new window
2.Hsu, Hsuen-ho、Tang, Jia-wei(20101200)。A Model of Marketing Strategic Alliances to Develop Long-Term Relationships for Retailing。International Journal of Business and Information，5(2)，151-172。new window  new window
3.蘇維杉(20051100)。臺灣休閒產業發展之探討。雲科大體育，8，142-150。new window  延伸查詢new window
4.Wang, T. C.、Chen, Y. H.(2011)。Fuzzy multi-criteria selection among transportation companies with fuzzy linguistic preference relations。Expert Systems with Applications，38(9)，11884-11890。  new window
5.Chen, Y. H.、Wang, T. C.、Wu, C. Y.(2011)。Multi-criteria decision making with fuzzy linguistic preference relations。Applied Mathematical Modelling，35(3)，1322-1330。  new window
6.高崇雲(20090200)。臺灣休閒產業與文化創意。經科學報，4(1)=6，53-73。new window  延伸查詢new window
7.Chen, L. Y.、Wang, T. C.(2009)。Optimizing partners' choice in IS/IT outsourcing projects: The strategic decision of fuzzy VIKOR。International Journal of Production Economics，120(1)，233-242。  new window
8.Chatterjeeu, P.、Athawale V. M.(2010)。Selection of industrial robots using compromise ranking and outranking methods。Robotics and Computer-Integrated Manufacturing，26(5)，483-489。  new window
9.Chatterjee, P.、Athawale, V. M.(2009)。Selection of materials using compromise ranking and outranking methods。Materials & Design，30(10)，4043-4053。  new window
10.Liou, J. J. H.、Tsai, C. Y.(2011)。A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality。Journal of Air Transport Management，17(2)，57-61。  new window
11.Kaya, T.、Kahraman, C.(2011)。Fuzzy multiple criteria forestry decision making based on an integrated VIKOR and AHP approach。Expert Systems with Applications，38(6)，7326-7333。  new window
12.Kaya, T.、Kahraman, C.(2010)。Multicriteria renewable energy planning using an integrated fuzzy VIKOR & AHP methodology: The case of Istanbul。Energy，35(6)，2517-2527。  new window
13.Sanayei, A.、Mousavi, S. F.(2010)。Group decision making process for supplier selection with VIKOR under fuzzy environment。Expert Systems with Applications，37(1)，24-30。  new window
14.San Cristóbal, J. R.(2011)。Multi-criteria decision-making in the selection of a renewable energy project in Spain: The Vikor method。Renewable Energy，36(2)，498-502。  new window
15.Wang, Tien-Chin、Chang, Tsung-Han(2007)。Application of Consistent Fuzzy Preference Relations in Predicting the Success of Knowledge Management Implementation。European Journal of Operational Research，182(3)，1313-1329。  new window
16.Zadeh, L. A.(1975)。The Concept of A Linguistic Variable and Its Application to Approximate Reasoning。Information Sciences，8(2)，199-249。  new window
17.Wang, T. C.、Chen, Y. H.(2010)。Fuzzy linguistic preference relations under uncertain environment。Information Fusion，11(2)，201-207。  new window
18.Zeleny, M.(1974)。A Concept of Compromise Solutions and the Method of the Displaced Ideal。Computers & Operations Research，1(4)，479-496。  new window
19.林俊宏、曾國雄、任維廉(20050600)。利用VIKOR方法解決企業資源規劃系統評選問題。農業與經濟，34，69-90。new window  延伸查詢new window
20.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems，17(3)，233-247。  new window
21.高俊雄(19960300)。觀光休閒產業地方化推動模式之探討。觀光研究學報，2(1)，1-12。new window  延伸查詢new window
22.Saaty, Thomas L.(1977)。A scaling method for priorities in hierarchical structures。Journal of Mathematical Psychology，15(3)，234-281。  new window
23.Zhao, R.、Govind, R.(1991)。Algebraic Characteristics of Extended Fuzzy Numbers。Information Sciences，54(1/2)，103-130。  new window
24.Wang, Tien-Chin、Chen, Yueh-Hsiang(2008)。Applying Fuzzy Linguistic Preference Relations to the Improvement of Consistency of Fuzzy AHP。Information Sciences，178(19)，3755-3765。  new window
會議論文
1.Chen, Y. H.(2009)。Applying consistent fuzzy linguistic preference relations to E-commerce system selection。2009 Sixth International Conference on Fuzzy Systems and Knowledge Discovery，(會議日期: 2009/08/14-08/16)。Tianjin。  new window
2.葉惠忠、呂佳芸(2009)。模糊語意偏好關係應用於技術移轉績效評估之研究--以產研機構為例。2009服務業行銷研討會，668-696。  延伸查詢new window
3.Lu, S. T.、Hsieh, T. Y.、Lee, J. S.、Tzeng, G. H.(2001)。A Decision Support System for Planning and Design Tender Selection in Public Buildings。The First International Conference on Electronic Business。Hong Kong。215-217。  new window
研究報告
1.行政院主計處(2011)。中華民國行業標準分類（第9次修訂）。  延伸查詢new window
學位論文
1.郭俊揚(2007)。智慧資本與企業價值關聯性之研究--以我國休閒產業為實證對象(碩士論文)。國立臺灣師範大學，臺北。  延伸查詢new window
2.李友龍(2009)。傳統整復產業經營策略之分析--以鄧老師養生館為例(碩士論文)。國立高雄大學。  延伸查詢new window
3.伍訓興(2011)。花東地區休閒產業競爭因素探討--以臺糖公司池上牧野渡假村為例(碩士論文)。國立東華大學。  延伸查詢new window
4.Mikyoung, H.(1989)。The Determinant of Residential Environmental Quality and Satisfaction: Toward Developing Residential Quality Indices(博士論文)。Oklahoma State University。  new window
5.Opricovic, S.(1998)。Multicriteria Optimization of Civil Engineering Systems(博士論文)。University of Belgrade。  new window
圖書
1.Jauch, L. R.、Glueck, W. F.(1989)。Strategic management & business policy。New York, NY：McGraw-Hill。  new window
2.劉水深(2003)。休閒產業經營管理。臺北：揚智文化事業股份有限公司。  延伸查詢new window
3.大前研一、黃宏義(1987)。策略家的智慧。臺北：長河出版社。  延伸查詢new window
4.Chen, S. J.、Hwang, C. L.(1992)。Fuzzy Multiple Attribute Decision Making: Methods and Applications。Springer-Verlag。  new window
5.Kelly, John R.、王昭正(2001)。休閒導論。台北：品度股份有限公司。  延伸查詢new window
6.戴國良(2004)。策略管理--策略分析與本土個案實務。臺北：頂茂圖書出版股份有限公司。  延伸查詢new window
7.內政部營建署城鄉發展分署。「規劃推動東臺灣養生醫療休閒產業暨新移民部落計畫」推廣行銷案成果報告書。  延伸查詢new window
8.Glueck, W. F.(1976)。Business Policy: Strategy Formulation and Management Action。New York, NY：McGraw-Hill。  new window
9.吳思華(1996)。策略九說--策略思考的本質。台北：臉譜文化。new window  延伸查詢new window
10.Hwang, Ching-Lai、Yoon, Kwangsun(1981)。Multiple Attribute Decision Making Methods and Applications A State-of-the-Art Survey。Springer-Verlag。  new window
11.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
其他
1.中華民國交通部觀光局(2013)。102年國人旅遊狀況調查，http://admin.taiwan.net.tw/statistics/market.aspx?no=133。  延伸查詢new window
2.(20140913)。池上爆紅--天時地利人和！還是意外？，http://www.peopo.org/news/254063。  延伸查詢new window
3.池上鄉公所(2014)。觀光導覽，http://www.cs.gov.tw/pagea.php?Act=page8。  延伸查詢new window
4.MBA智庫百科(2014)。經營管理，http://wiki.mbalib.com/zh-tw/%E7%BB%8F%E8%90%A5%E7%AE%A1%E7%90%86。  new window
5.花東縱谷國家風景區(2014)。縱谷景點，http://www.erv-nsa.gov.tw/user/Article.aspx?Lang=1&SNo=03000161。  延伸查詢new window
 
 
 
 
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