當前，資訊不斷膨脹，人們對大量資訊間關聯性、邏輯關係及有效跨領域應用的關注，遠超過單一資訊本身。資訊視覺化，能優化大量繁瑣資訊表述，幫助受眾理解，已在很多領域廣泛應用。產品設計教學中，圍繞產品的大量資訊，組織清晰明確的設計概要，是學生實踐訓練openwork 的技術依據和構思框架。本研究基於文獻，運用資訊視覺化方式組織產品設計概要。以家用淨水器為對象，製作資訊視覺化和文字設計概要，組織兩組工業設計大三學生對兩種設計概要進行草圖構思實驗，比較不同形式設計概要在構思中的效用。根據專家對兩組草圖的評價，資訊視覺化產品設計概要的資訊傳遞效果優於文字設計概要。結合訪談瞭解，學生思考主要關注在方案的視覺呈現效果，對產品製造和功能構思略顯不足。針對當前工業設計教育，一定程度偏向概念和造型訓練的現狀，以資訊視覺化方式組織設計概要的技術資訊表達，助於在教學中強化學生設計思考的技術認知。

With the continuous expansion of social information in current society, attentions paid on the relevance, logical relationship and effective cross-domain applications about vast quantities of information have been beyond the single information itself. The information visualization, as the presentation means of optimization of massive complicated information, assist people to understand, has been extensively used. During the education of product design, the massive information centering on the product and the organization of specific and explicit design brief function as the technical base and conception reference of the students' openwork. This study constructs the product design briefs based on the literature in manner of information visualization. The study takes household water purifier as the object, prepares both visualized and literal design briefs, organizes junior students of industrial design college and conducts conception sketch experiment of the product, compares the effect of two kinds of design briefs. According to the experts' evaluation of sketches of two groups, visualized design brief is superior on information transfer than literal design brief. Combine the interview, students' design think focus on the effect of visual presentation of project, perception related manufacture and function of product is inadequate. Due to the status quo of emphasizing of concept and modeling training in current industrial design education, explore the tendency of organization visualized product design briefs, to strengthen students' perception about technical information.