一、中文部分

交通部觀光局(2004)，台灣地區觀光營運統計月報[線上資料]，來源：http://www.tbroc.gov.tw/adm ninfo [2004, June 18]。

交通部觀光局編著(2004)，中華民國92年來台旅客消費及動向調查報告，台北：編著者發行。

交通部觀光局(2004)，台灣地區觀光營運觀光統計年報[線上資料]，來源：http://202.39.225.136/indexc.asp [2004, December 30]。

李福登(2000)，技職體系一貫課程推動期中報告，發表於教育部技職司研討會，台北：教育部技術及職業教育司。

林彩梅(2003)，多國籍企業論 (5版)，台北：五南文化事業機構發行。

林東陽(1999)，直屬上司領導行為、員工工作滿足與人格特質對服務態度之影響─以百貨公司第一線服務人員為例，成功大學企業管理研究所未出版之碩士論文，10-12。

邱皓政(1993)，量化研究與統計分析，台北：五南圖書出版公司發行。

吳進益(2002)，國際觀光飯店服務接觸與消費者後續行為關係之研究─以台中金典酒店為例，雲林科技大學企業管理系未出版之碩士論文，12-19。

徐于娟(1999)，餐飲服務人員工作生涯品質、服務態度對顧客滿意度、顧客忠誠度影響，中國文化大學觀光事業研究所未出版之碩士論文，21-26。

曹勝雄，吳正雄(2002)，文化對服務品質與行為意圖關係之干擾研究，e世紀的挑戰國際學術研討會論文集，台北：私立銘傳大學，123-147。

郭春敏(2003)，我國際專校院旅館系學生專業能力指標之建構，觀光研究學報，10 (3)，37-55。

郭德賓(1998)，服務業顧客滿意評量模式之研究，國立中山大學企業管理研究所未出版之博士論文，12-25。

陳孟修(1999)，零售業員工的人格特質與工作生活品質對組織承諾、工作投入、服務態度與工作績效的影響之研究，國立中山大學企業管理研究所未出版之博士論文，36-48。

黃英忠(1997)，人力資源管理，台北：三民書民發行。

掌慶琳(2003)，台美旅客對國際觀光旅館之推薦式廣告效果的比較研究，中國文化大學國際企業管理研究所未出版之博士論文，26-35。
張德儀(2003)，台灣地區國際觀光旅館業資源能力與經營績效因果關係之研究，銘傳大學管理科學研究所未出版之博士論文，11-15。

趙惠玉(2003)，國際觀光旅館員工人格特質與服務態度關係之研究，私立中國文化大學國際企業研究所未出版之博士論文，25-33。

蔡蕙如(1994)，員工工作生活品質與服態度之研究─以百貨公司、便利商店、量販店、餐廳之服務人員為例，國立中山大學企業管理研究所未出版之碩士論文，25-26。

謝智謀(1999)，線性結構關係模式在體育測驗的運用。發表於體育測驗論文集，台北：中華民國體育學會體育測驗與評價研究委員會。

謝耀龍(1993)，行銷學，台北：華泰書局發行。

劉麗雲(2000)，教育三明治教學之效能評估研究，私立中國文化大學觀光事業研究所未出版之碩士論文，214-225。

嚴長壽(2002)，御風而上，台北：寶瓶文化事業有限公司發行。

二、英文部分

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