There was a discursive development of the ‘Sincerity’ (誠) since Conficianism during pre-Chin. Including Mencius, Hsun-Tze, and “Chung-Yung” (中庸), there were different interpretations on ‘sincerity’. In “Chung Yung”, it was exclaimed that ‘sincerity’ had an effect not only exhausted the nature of human-being, but also the nature of materials. That means that ‘sincerity’ has both meaning in ontological and cosmological fields. After one thousand years, during dynasty of North Sung, there were a revial on metaphysics, there arouse 4 philosophers: Chou Tuen-Yih, Chang-Tzei, Cheng- Hau and Cheng -Yih. Neo-Confucianism has a prevailing idea that there were two approaches of understanding on ‘sincerity’, that's a priori or post priori principles respectively-called Lu-Wang or Chang-Chu school. In this view, Chu-Hsi's theory of ‘Nature is Principle’ (性即理) was labeled a sign having less vigor in moral intensity than ‘Mind is principle’ (心即理) of Lu-Wang (陸、王). In this article, the author present two scholar propositions. One of them is the Chu-Hsi's body-knowledge (體知) about ‘sincerity’ which was somewhat equivalent to Lu-Wang's approach of understanding on mind. The other one is a new observation onto ‘Nature is principle’ (「性即理」), in which we may find the positive contribution of Chu-Hsi. The author want readers pay more attention to see the enduring practice pervading Emperors ‘correcting mind and increasing sincerity’. Furthermore, in our times is ‘sincerity’ a drug to cure the decease of overwhelming conceit?