In recent years, creating adult's illustrated books have been a special trend in the world. Audiences prefer to read adult's illustrated books because of their vivid illustrations and the depth of contents. Frankly speaking, adult's illustrated books not only lead the popularity of emotional design, but also affect the phenomenon of cultural consumption directly. Moreover, the value of adult's illustrated text applies to fashion products and start selling in the market. It represents a new business and marketing mode. Therefore, the study is focused on post-modernism cultural consumption in adult's illustrated books. The study will be using documentary analysis and textual analysis as the means to do the research. By analyzing reader response and consumer behavior, the main feature of adult's illustrated books is found and symbolized as multi-text exploring creativity in culture creative industry.