Abstract The cultural and creative industry is vital to current global economic power. This industry is promoted through cultural and creative parks, often government-operated, although the parks are also operated by universities. A university-operated cultural and creative industrial park has the advantages of talent and R & D, but also has the constraints posed by its own identity and resources. The purpose of this article is to relate the success factors in a university-operated cultural and creative ark, derived from exploration, using the analytic hierarchy process (AHP), individual interview and expert questionnaires. The researcher provides five conclusions: 1.The key success factors in a university-operated cultural and creative park can be grouped into five categories - marketing management, industry cluster, university investments, government supports, and environmental facilities - and 31 assessment indicators. 2. Human capacity is more important than tangible assets. 3. Management and marketing are the most important of five key success factors. 4. The most important assessment indicators of each category are marketing management, industry cluster, university investments, government supports, and environmental facilities. 5. Management team capabilities are the No. 1 factor of all assessment indicators. Finally, the researcher also provides some suggestions for university, government, industry, and researchers.