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題名：大學品牌權益、學生認同與學生就業力關係之研究
書刊名：教育政策論壇
作者：陳玉娟
作者(外文)：Chen, Yu-chuan
出版日期：2018
卷期：21:3=67
頁次：頁1-32
主題關鍵詞：大學品牌；自我認同；品牌權益；就業力；學校認同；University brand；Self-identity；Brand equity；Employability；School identity
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:144
  • 點閱點閱:4
本研究目的在探究大學品牌權益、學生認同與學生對自我就業力認知之間的關係。研究者利用文獻探討提出四大變項：品牌權益、自我認同、學校認同與就業力，再利用問卷調查蒐集研究所需資料；於問卷回收編碼後，利用結構方程模式驗證本研究所預設之研究結構。研究結果顯示，本研究之結構方程模式成立，顯示公立大學品牌權益、自我認同、學校認同與學生對自我就業力認知之間的關係成立；研究結論更凸顯認同在學生就業力認知中，扮演重要的角色；其中又以學生對自我的認同扮演更為重要的中介變項角色，影響其就業力認知。未來研究可朝學生認同感對其就業力認知的影響狀況著手，以助學生就業力提升的認知。
The purpose of this study was to explain the relationship among brand equity, identify, and employability in higher educational institutions. The researcher had brought up four variables, brand equity, self-identity, school identity, and student employability, from literature review. After coding questionnaire, the Structural Equation Modeling was used to analyze the data. The results of structural equation modeling showed that the proposed model fit well, and the findings indicated that there was the relationship among university brand equity, self-identity, school identity, and student employability. The results further indicated that self-identity played an important role in student employability cognition. Further research can explore what intrinsic motivation works in student employability cognition.
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23.姜怡君(2015)。校園經驗、學校認同與續讀意願相關性之探究:以臺灣雙北地區私立大學大一學生為例。學生事務與輔導，54(3)，35-54。  延伸查詢new window
24.陳律盛、蔡永川(2016)。學校品牌聲譽、服務人員與學生互動、品牌認同、品牌忠誠對滿意經驗分享、推薦他人之研究--以元智大學為例。休閒運動保健學報，11，25-46。  延伸查詢new window
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27.Chen, C.(2016)。The investigation on brand image of university education and students' word of-mouth behavior。Higher Education Studies，6(4)，23-33。  new window
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38.Finn, Jeremy D.(1989)。Withdrawing From School。Review of Educational Research，59(2)，117-142。  new window
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會議論文
1.Chen, K. H.、Lay, K. L.、Wu, Y. C.(2003)。Sense of identity firmness and emotional disorder。3rd Congress of Asian Society for Child and Adolescent Psychiatry and Allied Professions。Taipei。  new window
2.Chen, K. H.、Lay, K. L.、Wu, Y. C.(2003)。Sense of identity firmness and positive mental health。Second International Positive Psychology Summit。Washington, DC。  new window
研究報告
1.行政院(2015)。歷年年齡組別失業率。臺北：行政院主計總處。  延伸查詢new window
2.行政院(2015)。歷年教育程度別失業率。臺北：行政院主計總處。  延伸查詢new window
學位論文
1.尹盛華(2012)。臺北市私立小學學校行銷策略與品牌管理之研究(碩士論文)。國立臺北教育大學，臺北。  延伸查詢new window
2.蘇雅雯(2012)。學校品牌的形象、權益與偏好關聯性之研究--以雲林縣大埤國民小學為例(碩士論文)。國立虎尾科技大學，雲林縣。  延伸查詢new window
3.陳靜茹(2013)。大學應屆畢業生自我認同與工作價值觀之研究(碩士論文)。台南應用科技大學，Tainan。  延伸查詢new window
4.陳正絢(2009)。女性自我認同與名牌意識之研究:(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Harvey, L.、Locke, W.、Morey, A.(2002)。Enhancing Employability, Recognizing Diversity。London, England：University UK Press。  new window
2.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2010)。Multivariate Data Analysis。Prentice Hall。  new window
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5.鄭仁偉(2011)。提升青年就業力計畫成效評估暨就業力調查研究。臺北：教育部青年發展署。  延伸查詢new window
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其他
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2.University of Waterloo(2015)。Co-operative education，https://uwaterloo.ca/co-operative-education/。  new window
圖書論文
1.Cheek, J. M.(1989)。Identity Orientations and Self-Interpretation。Personality psychology: Recent trends and emerging directions。Springer Verlag。  new window
 
 
 
 
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