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題名:媒體論述中的說服與操控:從ECFA新聞報導建構「新聞語藝」之批判意涵
作者:曹開明
作者(外文):Kai-Ming Tsao
校院名稱:世新大學
系所名稱:傳播研究所(含博士班)
指導教授:黃鈴媚
學位類別:博士
出版日期:2011
主題關鍵詞:新聞語藝ECFA新聞基模去自然化操控news rhetoricECFAnews schemadenaturalizemanipulationpersuasion
原始連結:連回原系統網址new window
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台灣面對簽署ECFA此一攸關未來數十年最重要的政經議題,具備特定政治意識形態的媒體各有立場,並針對ECFA議題進行論述筆戰;吊詭的是,兩方在報導中均宣稱是立基於福國利民(或是憂國憂民)的原則,為了民眾權益而發聲。本研究意欲釐清在全然支持與全然反對ECFA的媒體報導爭論,在彼此僵持、對峙以及相互引用以為批評的過程中,運用「新聞語藝」所形塑出語藝策略是否涉及說服與操控交相運用情形,甚或是封閉媒體接近權的問題。
本研究主要強調「批判論述分析」應結合「語藝批評方法」,方能呈現出「新聞語藝批評」的要旨,藉以探討媒體如何運用語藝策略,以達到操控閱聽眾認知的目標;本研究選取中國時報與自由報報ECFA新聞相關報導為樣本,進一步釐清媒體新聞論述中運用語藝策略,表達對ECFA議題支持或是反對的立場時,涉及說服甚或是操控讀者認同或「誤認」問題。因此,本研究期能透過「新聞語藝」批評分析,提供閱聽眾對於媒體的語藝行為有進一步體會,以便賦與閱聽眾逃脫媒體主宰意識形態再現的能量。
ECFA is a policy that has a great impact on Taiwan’s political and economic spheres. As a result, the press media harboring partisan political ideologies and stands raise a battle of discourse on ECFA issues. A paradoxical aspect of these reports is worth studying. That is, although each side advocates controversial arguments, both sides claim that they report ECFA on a concern for the public or national welfare and best interests of the people. Therefore, this dissertation aims to clarify and to examine whether the rhetorical strategies utilized by both sides are involved both persuasion and manipulation, or even limit the right of access to the media when both sides are caught in a hostile stalemate and further refer to each other to criticize the other side’s advocacy or opposition.
This dissertation mainly emphasizes the necessity to integrate “critical discourse analysis” with “rhetorical criticism” for a manifestation of the very essence of “news rhetorical criticism”. Based on the reconstruction of the implications of “news rhetoric”, this dissertation explores how press media, especially China Times and Liberty Times, utilize rhetorical strategies to gain the audience recognition and further clarifies whether rhetorical strategies utilized in both media misdirect the audience recognition and result in “misrecognition”. Therefore, this dissertation expects to foster the media literacy of the audience through the concept of “news rhetorical criticism” and to empower the audience to escape the dominating influence that the media is imposing on their political thinking.
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