運動育樂營的舉辦不僅是中央教育及運動主管單位既定之政策，在民間亦蔚為風潮；隨著知識經濟時代的來臨，學校或社教機構承辦假期運動育樂營之體育專業人員對於運動行銷規劃的理念和實踐能力，有必要不斷充實與提升，以因應運動產業化與市場競爭之趨勢。「行銷組合」是現代運動育樂營舉辦過程中，極具生產價值的程序和策略，活動進行中的人員、設施與產品，無一不與其密切相關。 運動育樂營的辦理的目的在提供學生不同的運動經驗，現時更成為學生休閒與涵養人格的重要歷程，不僅是教育活動，也是民間運動產業的一部份。本研究以筆者實務經驗出發，透過文獻回顧，結合創意思維，析究出運動育樂營行銷組合之可行方案，提出下列六點建議：1.將運動育樂營活動安排入各學年健康與體育統整課程和空白課程之中。2.在學校本位課程研擬當中，選擇符合學校與社區環境特性的運動項目，作為學校發展特色的一環。3.藉實務觀摩與校內研習的方式來培養舉辦人員之行銷知能與建立團隊默契。4.結合學生家長及社區人士成為支援營隊舉辦時的義工組織。5.營隊活動應有長遠規劃以降低成本。6.依學生能力與教材深淺，採進階方式來舉辦運動營。

　　　　　The purpose of this study is how to make an ideal marketing mix for sport camps in mandatory school. At recently, the advance of holiday's sport camp is a very important policy in country's ministry of education and sport. But the quality of the action of camps was not uniform. May be the parents had cost much money but reaped a faulty experience. If the host of sport camp has the skills of sport management and marketing knowledge, the consumer of sport camp will be ample to make a wonderful experience by choosing a nice program. By the coming of knowledge economic period, the professional personnel of physical education have to learn for the ability of programming of sport marketing. It's very useful to popularize sports activities in school. In this study case, the researcher has based on self-experience with content analysis and provided six methods for perfecting sport camp's activities: 1.To arrange the introducing activities of sport camp to normal curriculum for physical education. 2.To choose the suitable sport items for school and community to development. 3.To hold the lessons of practice learning for marketing in school. 4.To establish the volunteer organization of students parent to support camp's preparing work. 5.To make the plans of a year to reduce the capital of camps. 6.To depend on the ability and the degree of difficulties of teaching material to hold a sport cam by phasing model.