有線電視兼具大資傳播與社區媒體功能，呈現不同文化，也反映地方意見。 而企業社會責任的概念已漸形成，企業參與及與辦公益活動的風氣日盛。因此本研究對我國有線電視系統臺從事公益行為的現況及相關影響、因素進行探討。 深度訪談雲嘉地區的有線電視系統業者，並輔以文獻探討，分析受訪者公益活動的運作情況。研究結論如下： 有線電視系統臺從事益行為的動機在於盡社會責任、回饋地方、落實社區意識；評估時會注重行為的價值、內涵；方式以企業產品的贈與為主、無固定金錢支出；參與程度與企業獲利、高階主管支援度高低、企業人數及客戶數多寡成正向反應；動類型以社區營造、社區福利、學術教育居多；對企業的的主要是利於企業形象的建立及凝聚員工向心力；贊助非營利組織多以人力、物力為主。

Cable TV has the factions of mass communication and community medium, presenting the various cultures as well reflecting the endemic opinions. However the concept of social responsibility of enterprises has already been developed. The atmosphere that the enterprises hold and participate in corporate philanthropy has gradually flourished. This research therefore aims to probe the present situations of corporate philanthropies, relevant effects and elements of the cable TV business in Taiwan. Cable TV businesses were examined by in-depth interview in counties of Yunlin and Chiayi in Taiwan. besides, the literature assists this interview to analyze the circumstances of the operation of corporate philanthropies. The results are as following. The main social responsibilities, to feed back locals and to fulfill society consciousness. They emphasize the value and cultivation while they evaluate the activities. Its products offering and irregular financial donation are the main ways the enterprise chose. Levels of enterprise participations are positive to profits earning, high-ranking managers supporting, the number of employee and clients. The primary types of activities are society construction, society welfare and schooling. The vital influences to the enterprises are able to take advantages to establish their image and to enhance the coherence of employee. Human and material resources are mostly taken to support non-profit organizations.