Research evidence has shown that media reporting on suicide is an important risk factor for individual suicide. Therefore, the World Health Organization has requested the journalists to follow the suicide reporting rules, in attempt to prevent copycat effect encouraged by publicity. This article focuses on media coverage on a celebrity suicide in four electronic newspapers. With content analysis, 104 news articles were analyzed to realize how the press report celebrity suicide. Findings reveal that over 30 percent of the coverage violated suicide reporting rules, less than 6 percent of the coverage provided suicide prevention information. Results also show that Apple Daily News most frequently violated the rules, followed by The United Daily News, China Times Daily News and The Liberty Times. Meanwhile, some of the phenomena regarding suicide reporting mechanism are worthy of our concern, such as market-oriented reporting, internet forum as news resource, media judgment and roles of newspaper forum. In Addition, discussions and suggestions to improve suicide reporting are also presented.