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題名:運用Fuzzy AHP探討臺灣出版業書系發展之關鍵成功因素
書刊名:商管科技季刊
作者:范惟翔 引用關係葉上葆 引用關係張瑞鉉
作者(外文):Fan, Wei-shangYeh, Shang-paoChang, Ruei-shiuan
出版日期:2009
卷期:10:2
頁次:頁327-363
主題關鍵詞:書系關鍵成功因素模糊分析層級程序法Book seriesKey success factorFuzzy analytic hierarchy process
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:775
  • 點閱點閱:98
期刊論文
1.Baker, M.(2000)。Creating an alliance between employees and customers。Knowledge Management Review,3(5),10-11。  new window
2.Nohria, N.,、Leetsma, M.(2001)。A moving target: The mobile commerce customer。MIT Sloan Management Review,42(4),104。  new window
3.Roman, H. T.(2005)。Tips for inventors。Tech Directions,25(1),13-14。  new window
4.Wright, P.(1998)。Do incentive schemes promote knowledge-sharing。Knowledge Management Review,1(2),4-6。  new window
5.Wind, Jerry、Mahajan, Vijay(1997)。Issues and opportunities in new product development: An introduction to the special issue。Journal of Marketing Research,34(1),1-12。  new window
6.Wind, Y.、Saaty, T. L.(1980)。Marketing application of analytic hierarchy process。Management Science,26(7),641-658。  new window
7.Gupta, A. K.、Govindarajan, V.(2000)。Knowledge Management's Social Dimension: Lessons from Nucor Stell。Sloan Management Review,42(1),71-80。  new window
8.Slater, Stanley F.、Narver, John C.(1995)。Market orientation and learning organization。Journal of Marketing,59(3),63-74。  new window
9.Tan, M.(1994)。Establishing mutual understanding in systems design: An empirical study。Journal of Management information Systems,10(4),159-182。  new window
10.Damanpour, Fariborz(1991)。Organizational innovation: A meta-analysis of effect of determinants and moderators。Academy of Management Journal,34(3),555-590。  new window
11.Shapiro, B. P.(198811)。What the Hell is Market Oriented?。Harvard Business Review,66(6),119-125。  new window
12.Bostrom, Robert P.(1989)。Successful Application of Communication Techniques to Improve the Systems Development Process。Information & Management,16(5),279-295。  new window
13.方世榮、楊偉智、周文瓊(20040300)。新產品開發績效之研究--關係管理觀點。科技管理學刊,9(1),89-124。new window  延伸查詢new window
14.Leidecker, Joel K.、Bruno, Albert V.(1984)。Identifying and Using Critical Success Factors。Long Range Planning,17(1),23-32。  new window
15.Barnes, S. J.(2002)。The mobile commerce value chain: Analysis and future developments。International Journal of Information Management,22(2),91-108。  new window
16.Garcia, R.、Calantone, R. J.(2002)。A critical look at technological innovation typology and innovativeness terminology: a literature review。Journal of Product Innovation Management,19(2),110-132。  new window
17.Kleinschmidt, E. J.、Cooper, R. G.(1991)。The impact of product innovativeness on performance。Journal of Product Innovation Management,8(4),240-251。  new window
18.Buckley, James J.(1985)。Fuzzy hierarchical analysis。Fuzzy Sets and Systems,17(3),233-247。  new window
19.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing,58(4),37-52。  new window
20.Kohli, Ajay K.、Jaworski, Bernard J.、Kumar, Ajith(1993)。MARKOR: A Measure of Market Orientation。Journal of Marketing Research,30(4),467-477。  new window
21.陳家聲、方文昌、蔡儀華(20050300)。企業員工知識分享效能之質性研究--以知識接收者的觀點。人力資源管理學報,5(1),29-51。new window  延伸查詢new window
22.Huber, George P.(1991)。Organizational Learning: The Contributing Processes and the Literatures。Organization Science,2(1),88-115。  new window
23.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
24.Van Laarhoven, P. J. M.、Pedrycz, W.(1983)。A Fuzzy Extension of Saaty's Priority Theory。Fuzzy Sets and Systems,11(1-3),229-241。  new window
25.Deshpandé, Rohit、Farley, John U.、Webster, Frederick E. Jr.(1993)。Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis。Journal of Marketing,57(1),23-37。  new window
26.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
27.陳振燧、張允文(20010300)。品牌聯想策略對品牌權益影響之研究。管理學報,18(1),75-98。new window  延伸查詢new window
28.Szulanski, Gabriel(1996)。Exploring internal stickiness: Impediments to the transfer of best practice within the firm。Strategic Management Journal,17(Suppl. 2),27-43。  new window
29.Hunt, Shelby D.、Morgan, Robert M.(1995)。The Comparative Advantage Theory of Competition。Journal of Marketing,59(2),1-15。  new window
30.Benner, Mary J.、Tushman, Michael L.(2003)。Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited。The Academy of Management Review,28(2),238-256。  new window
31.林敏娟(1994)。出版銀河中的新行星-創意,活力不斷的麥田出版社。出版情報,69/70,69/70。  延伸查詢new window
32.傅維信(1995)。尋找一個書的概念-書系的開發與經營。書香月刊,53,2-4。  延伸查詢new window
33.Miller, G. A.(1965)。The magic number seven, plus or minus seven。Psychological Review,63(1),91-97。  new window
34.Yang, W. C.(2008)。The study of the relationship among experiential marketing, brand equity and loyalty – A case study of spring hotel。International Journal of Lisrel,1 (2),49-65。  new window
35.Zheng Zhou, K., Yim, C. K.,、Tse, D. K.(2005)。The effects of strategic orientations on technologe and market-based breakthrough innovations。Journal of Marketing,69(2),42-60。  new window
學位論文
1.劉儒俊(2002)。行銷資源最適配置模式--Fuzzy AHP之應用(碩士論文)。國立中正大學。  延伸查詢new window
2.張秋師(2003)。遊客對公民營遊樂區行銷組合策略之比較--以玉山國家公園、劍湖山世界及阿里山森林遊樂區為例(碩士論文)。國立嘉義大學。  延伸查詢new window
3.丁希如(1999)。出版企劃的角色與功能(碩士論文)。南華大學。  延伸查詢new window
4.洪千惠(2003)。臺灣書系出版之運作與功能(碩士論文)。南華大學。  延伸查詢new window
5.張美娟(2003)。國內有線電視發展數位電視服務經營策略之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Boseman, F. G.、Phatak, A. V.、Schellenberger, R. E.(1986)。Strategic management:Text and gases。NY:John Wiley and Sons。  new window
2.司徒達賢(2001)。略管理新論:觀念架構與分析方法。台北:智勝文化事業有限公司。new window  延伸查詢new window
3.Ames, B. Charles、Hlavacek, James D.(1989)。Market driven management: Prescriptions for survival in a turbulent world。Homewood, IL:Dow Jones-Irwin。  new window
4.Commons, John R.(1934)。Institutional Economics。University of Wisconsin Press。  new window
5.Saaty, T. L.(1998)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。New York:McGraw-Hill International Book Co.。  new window
6.Aaker, D. A.(2005)。Strategic market management。New York, NY:John Wiley and Sons。  new window
7.司徒達賢(1998)。為管理定位。台北:天下文化。  延伸查詢new window
8.Kotler, P.(1988)。Marketing Management Analysis, Planning, Implementation, and Control。Prentice Hall。  new window
9.Bossidy, L.、Charan, R.(2002)。Execution: The discipline of getting thing done。New York, NY:Crown Publishers。  new window
10.吳萬益、林清河(2001)。企業研究方法。臺北:華泰圖書出版公司。  延伸查詢new window
11.黃俊英(1999)。行銷研究:管理與技術。台北:華泰。  延伸查詢new window
12.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
13.Barnard, Chester I.(1938)。The Functions of the Executive。Harvard University Press。  new window
14.Robbins, Stephen P.(2001)。Organizational behavior。Prentice-Hall, Inc.。  new window
15.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
16.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
17.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
18.王榮文(1994)。台灣出版事業產銷的歷史、現況與前瞻。台北。  延伸查詢new window
19.宋偉航(1997)。如何成為編輯高手-書的編輯企劃與出版流程。台北。  延伸查詢new window
20.林傑斌(1991)。企業戰略思考。台北。  延伸查詢new window
21.陳日陞、周孟蒨(1998)。圖書業店銷通路的流通現狀與未來展望。中華民國八十七年出版年鑑。台北。  延伸查詢new window
22.楊淑娟、蘇恒(1995)。台灣書市出版趨勢。台北。  延伸查詢new window
23.Kotler, P.(2004)。Marketing management (11th ed.)。NJ。  new window
 
 
 
 
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