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題名：體育專業人員知識分享行為之研究
書刊名：運動休閒管理學報
作者：劉照金 引用關係／劉一慧／馬上閔 引用關係
作者(外文)：Liu, Chao-chin／Liu, Yi-hui／Ma, Shang-min
出版日期：2009
卷期：6:2
頁次：頁157-175
主題關鍵詞：體育專業人員；計畫行為理論；知識分享；知識管理；Professionals in physical education and sports；Theory of planned behavior；Knowledge sharing；Knowledge management
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在知識經濟的現代社會中，知識管理已成為體育運動經營之核心議題，而知識分享更是其中重要一環，瞭解體育專業人員知識分享意願與行為，成為體育專業人員知識管理成敗關鍵。本研究目的在引用企業界知識管理的成功經驗，探討體育專業人員知識分享的態度、主觀規範與知覺行為控制對知識分享意圖及分享行為之關係及影響效果，進而建構體育專業人員知識分享之行為模式。本研究方法以計畫行為理論為基礎，以台灣地區體育專業人員為對象，以自編的「體育專業人員知識分享行為之調查問卷」為工具，採分層隨機抽樣，共獲得有效問卷666份，所得資料以LISREL(8.72)統計軟體分析，並以線性結構方程式(SEM)驗證本研究之假設及模式，其結果如下：（一）體育專業人員的「知識分享意圖」受到「知覺行為控制」影響最大，其次依序為「知識分享態度」及「主觀規範」，三者均有正向顯著影響；（二）體育專業人員知識分享行為受知覺行為控制與知識分享意圖之正向影響，並以「知識分享意圖」影響較大，其次為「知覺行為控制」；（三）本研究以計畫行為理論為基礎，建構之模式整體適配指標良好，且模式中各潛在變項路徑都存在顯著正相關，顯示此模式可有效解釋體育專業人員的知識分享行為。本研究結論為體育專業人員知識分享行為決定於個人的知識分享意圖、知覺行為控制及知識分享態度，尤其個人之知識分享意圖為主要關鍵，其次為「知覺行為控制」，即體育專業人員若具有較高的分享意願及分享能力，則其知識分享行為表現也會越強。
Based on the theory of planned behavior, the purpose of this study was to construct a model to predict knowledge sharing behavior among professionals of physical education and sports. Specifically, "intention to share knowledge" was specified to be influenced by perceived behavioral control, attitudes towards knowledge sharing, and subjective norm concerns, and knowledge sharing behavior was specified to be influenced by intention of knowledge sharing. A self-developed "questionnaires of knowledge sharing behavior among professionals in physical education and sports" was adopted as the research tool. Based on stratified random sampling, 666 valid questionnaires were collected from professionals of physical education and sports in Taiwan. The data was analyzed by structural equation modeling with LISREL (8.72). The results of this study include the following: 1) "Perceived behavioral control" is the best predictor of "intention to share knowledge". In addition, "attitudes towards knowledge sharing" and "subjective norm concerns" also have significant positive impacts on the intention. 2) "Intention to share knowledge" was most influential in "knowledge sharing behavior". "Perceived behavioral control" was also positively associated with the behavior. 3) Based on theory of planned behavior, the model fitted the data well with all the interrelationships positive. The modified model of this research can well explain elementary school teachers' knowledge sharing behavior. The conclusion of this study was that knowledge sharing behavior of professional personnel of physical education and sports is influenced by knowledge sharing intention, perceived behavioral control and attitudes towards knowledge sharing. Comparatively speaking, the intention was the most critical factor, and behavioral control is the next. That is, professional personnel who have more willingness and better capability share knowledge more intensive.
期刊論文
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3.Annesi, J. J(2006)。Relations of physical self-concept and self-efficacy with frequency of self-selected physical activity in preadolescents: Implications for after-school care programming。Journal of Psychosomatic Research，61(4)，515-520。  new window
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9.Bennett, R.、Gabriel, H.(1999)。Organizational factors and Knowledge Management Within Large Marketing Departments: An Empirical Study。Journal of Knowledge Management，3(3)，212-225。  new window
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11.Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly，29(1)，87-111。  new window
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14.吳忠吉(20010200)。知識經濟下的人力資源政策。臺灣經濟研究月刊，24(2)=278，49-54。new window  延伸查詢new window
15.Ajzen, Icek(2001)。Nature and Operation of Attitudes。Annual Review Psychology，52(1)，27-58。  new window
16.Senge, Peter M.(1997)。Sharing Knowledge。Executive Excellence，14(11)，17-18。  new window
17.Allee, V.(19971100)。12 principles of knowledge management。Training and Development，51(11)，71-74。  new window
18.Sheppard, B. H.、Hartwick, J.、Warshaw, P. R.(1988)。The theory of reasoned action: a meta-analysis of past research with recommendations for modifications and future research。Journal of Consumer Research，15(3)，325-343。  new window
19.Nguyen, M. N.、Potvin, L.、Otis, J.(1997)。Regular Exercise in 30- to 60-year-old Men: Combining the Stages-of-Change Model and the Theory of Planned Behavior to Identify Determinants for Targeting Heart Health Interventions。Journal of Community Health，22(4)，233-246。  new window
20.Hrubes, D.、Ajzen, I.、Daigle, J.(2001)。Predicting hunting intentions and behavior: An application of the theory of planned behavior。Leisure Sciences，23(3)，165-178。  new window
21.Albarracin, D.、Fishbein, M.、Johnson, B. T.、Muellerieile, P. A(2001)。Theories of reasoned action and planned behavior as models of condom use: A meta-analysis。Psychological Bulletin，127(1)，142-161。  new window
22.Sheeran, P.、Taylor, S.(1999)。Predicting Intentions to Use Condoms: A Meta-Analysis and Comparison of the Theories of Reasoned Action and Planned Behavior。Journal of Applied Social Psychology，29(8)，1624-1675。  new window
23.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。  new window
24.Bock, G. W.、Kim, Y. G.(2002)。Breaking the myths of rewards: An exploratory study of attitudes about knowledge sharing。Information Resources Management Journal，15(2)，14-21。  new window
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27.Ajzen, Icek、Madden, Thomas J.(1986)。Prediction of Goal-directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control。Journal of Experimental Social Psychology，22(5)，453-474。  new window
28.Wijnhoven, F.(1998)。Knowledge Logistic in Business Contexts: Analyzing and Diagnosing Knowledge Sharing by Logistic Concepts。Knowledge and Process Management，5(3)，143-157。  new window
29.Ajzen, Icek(2002)。Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior。Journal of Applied Social Psychology，32(4)，665-683。  new window
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學位論文
1.Hemchayat, M.(2003)。Predictors of thai adolescent cigarette smoking according to the theory of planned behavior(博士論文)。University of Virginia。  new window
2.劉一慧(2006)。以計畫行為理論探討國小教師的知識分享行為(碩士論文)。屏東科技大學。  延伸查詢new window
3.王元珊(2005)。國民小學社會資本與教師知識分享行為關係之研究(碩士論文)。國立台北師範學院。  延伸查詢new window
4.吳盛(2003)。以計劃行為理論探討資訊人員的知識分享行為(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
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2.許士軍(2004)。許士軍談管理。臺北：天下文化。  延伸查詢new window
3.王如哲(2000)。知識管理的理論與應用--以教育領域及其革新為例。臺北市：五南。new window  延伸查詢new window
4.Robbins, Stephen P.(2003)。Organizational behavior: Concepts, controversies, applications。Prentice-Hall, Inc.。  new window
5.高希均、李誠(2000)。知識經濟之路。臺北：天下遠見文化出版公司。  延伸查詢new window
6.Kenny, D. A.(1979)。Correlation and causality。New York：Wiley。  new window
7.余民寧(2006)。潛在變項模式：SIMPLIS的應用。高等教育。  延伸查詢new window
8.黃芳銘(2004)。社會科學統計方法學：結構方程模式。臺北市：五南圖書出版股份有限公司。  延伸查詢new window
9.Kline, R. B.(1998)。Principle and practice of structural equation modeling。New York, NY：Guilford Press。  new window
10.黃芳銘(2002)。結構方程模式--理論與應用。臺北市：五南。  延伸查詢new window
11.Dixon, Nancy M.(2000)。Common Knowledge: How Companies Thrive by Sharing What They Know。Boston, MA：Harvard Business School Press。  new window
12.Robbins, Stephen P.(1993)。Organizational Behavior: Concepts, Controversies, and Application。Prentice Hall。  new window
13.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL：Scientific Software International, Inc.：SPSS Inc。  new window
14.邱金松、李誠、劉照金、楊宗文、吳蘇、吳崇旗(2006)。2006年體育政策白皮書：體育人力資源需求與管理策略。臺北市：行政院體育委員會。  延伸查詢new window
15.Beeghley, Leonard(2004)。The structure of social stratification in the United States。Boston, MA：Allyn & Bacon。  new window
其他
1.行政院經濟建設委員會(2001)。知識經濟發展方案，http://www.cedi.cepd.gov.tw/， 。  延伸查詢new window
圖書論文
1.Ajzen, I.、Fishbein, M.(2005)。The influence of attitudes on behaviors。Handbook of Attitudes。Lawrence Erlbaum Associates, Inc.。  new window
2.Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。  new window
3.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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