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題名:手機上行動廣告表現方式與個人短期記憶能力導向對廣告溝通效果之影響
書刊名:電子商務研究
作者:陳年興 引用關係謝盛文
作者(外文):Chen, Nian-shingHsieh, Sheng-wen
出版日期:2006
卷期:4:2
頁次:頁157-180
主題關鍵詞:手機廣告短期記憶能力廣告效果訊息處理理論Mobile advertisementShort-term memoryAdvertising effectInformation processing theory
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:301
  • 點閱點閱:68
期刊論文
1.Aaker, D. A.、Stayman, D. M.(1990)。Measuring audience perceptions of commercials and relating them to ad impact。Advertising Research,30(4),7-17。  new window
2.Berger, D.(1981)。A retrospective: FCB recall study。Advertising age,52(45),36-39。  new window
3.Berger, D.(1986)。Theory into Practice: The FCB Grid, Marketing and Research。Marketing and Research Today,14(1),35-46。  new window
4.Bezjian, Avery A.、Calder, B.、Iacobucci, D.(1998)。New media interactive advertising vs. traditional advertising。Journal of Advertising Research,38(4),23-32。  new window
5.Briggs, R.、Hollis, N.(1997)。Advertising on the web: is there response before click-through?。Journal of Advertising Research,37(2),33-45。  new window
6.Cowan, N.(2001)。The magical number 4 in short-term memory: A reconsideration of mental storage capacity。Behavioral and Brain Sciences,24(1),87-114。  new window
7.Ha, L.(199607)。Observations: advertising clutter in consumer magazines: dimensions and effects。Journal of Advertising Research,36,76-84。  new window
8.Korgaonkar, P.、Wolin, L. D.(2002)。Web usage, advertising, and shopping: Relationship patterns。Internet Research,12,191-204。  new window
9.Lavidge, R. J.、Steiner, G. A.(1961)。A model for predictive measurements advertising effectiveness。Journal of Marketing,25,59-62。  new window
10.Leclerc, F.、Schmitt, B. H.、Dube, L.(1994)。Foreign branding and its effects on product perceptions and attitudes。Journal of Marketing Research,31,263-270。  new window
11.MacKenzie, S. B.、Lutz, R. J.(1989)。An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretest context。Journal of Marketing,53(2),48-65。  new window
12.Pan, Y.、Schmitt, B. H.、Tavassoli, N. T.(1994)。Language and consumer memory: the impact of linguistic differences between Chinese and English。Journal of Consumer marketing,21,419-431。  new window
13.Pashler, H.(1988)。Familiarity and visual change detection。Perception & Psychophysics,44(4),369-378。  new window
14.Vaughn, R.(1986)。How advertising works: a planning model revised。Journal of Advertising research,26(1),57-66。  new window
15.Weinberger, M. G.、Spotts, H. E.(1989)。A situational view of information content in TV advertising in the U.S. and U.K.。Journal of Marketing,53,89-94。  new window
16.Wolin, L. D.、Korgaonkar, P. K.(2002)。Web advertising: discerning Web users' beliefs, attitudes, and demographics。International Journal of Advertising,21(2),50-68。  new window
17.Stevenson, J. S.、Bruner, G. C. II、Kumar, A.(2000)。Webpage background and viewer attitudes。Journal of Advertising Research,40(1/2),29-34。  new window
18.Elliott, M. T.、Speck, P. S.(1998)。Consumer perceptions of advertising clutter and its impact across various media。Journal of Advertising Research,38(1),29-41。  new window
19.Shamdasani, P. N.、Stanaland, A. J. S.、Tan, J.(2001)。Location, Location, Location: Insights for Advertising Placement on the Web。Journal of Advertising Research,41(4),7-21。  new window
20.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
21.Luck, S. J.、Vogel, E. K.(1997)。The capacity of visual working memory for features and conjunctions。Nature,390,279-281。  new window
22.何榮桂(19890100)。Computerized Adaptive Testing。測驗年刊,36,117-130。new window  延伸查詢new window
23.Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research,18(3),318-332。  new window
24.Deubel, P.(2003)。An investigation of behaviorist and cognitive approaches to instructional multimedia design。Journal of Educational Multimedia and Hypermedia,12(1),63-90。  new window
25.洪碧霞、吳鐵雄(19890100)。簡介電腦化適性測驗的發展及其實施要素並兼論我國大專聯考電腦適性化的可行性。測驗年刊,36,75-94。new window  延伸查詢new window
26.Holbrook, Morris B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising。The Journal of Consumer Research,14(3),404-420。  new window
27.Shimp, Terence A.(1981)。Attitude toward the ad as a mediator of consumer brand choice。Journal of Advertising,10(2),9-48。  new window
28.Vaughn, Richard(1980)。How Advertising Works: A Planning Model。Journal of Advertising Research,20(5),27-33。  new window
29.Owen, R. J.(1975)。A Bayesian sequential procedure for quantal response in the context of adaptive mental testing。Journal of the American Statistical Association,70,351-356。  new window
30.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
31.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research,9(2),132-140。  new window
32.Miller, George A.(1956)。The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information。The Psychological Review,63(2),81-97。  new window
33.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
34.Mehta, A.(2000)。Advertising attitudes and advertising effectiveness。Journal of Advertising Research,40(3),67-72。  new window
35.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
學位論文
1.Andersson, A.、Nilsson, J.(2000)。Wireless Advertising Effectiveness-Evaluation of an SMS Advertising Trial(碩士論文)。Stockholm School of Economics。  new window
2.王君豪(2003)。行動廣告表現方式對廣告效果影響之探討(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Allport, G. W.(1935)。A Handbook of Social Psychology。Worcester, Clark:University Press。  new window
2.Baddeley, A. D.、Watts, F. N.(1995)。Handbook of memory disorders。New York, NY:John Wiley & Sons。  new window
3.Baddeley, A. D.(1999)。Essentails of human memory。N.Y.:Psychology Press。  new window
4.Beach, D. S.(1970)。Personnel: The Management of People at。Work, N.Y.:Macmillan。  new window
5.Hambleton, R. K.、Swaminathan, H.、Rogers, H. J.(1991)。Fundamentals of Item Response Theory。Sage。  new window
6.Keefe, R. S.(2000)。Cognition in Schizophrenia: Impairments, importance, & treatment strategies。N. Y.:Oxford University Press。  new window
7.Lindsay, P. H.、Norman, D. A.(1977)。Human Information Processing: An Introduction to Psychology。N. Y.:Academic Press。  new window
8.Makeachie, W. J.、Doyle, C. C.(1986)。Psychology。Psychology, W. A.:Addison-Wesley。  new window
9.Nowland and Conapany(1962)。Effects of Media Context on Advertising: A study Conducted for Life。N. Y.:Nowland and Company。  new window
10.Peter, W.(1977)。Cognitive Response in Persuasion。N. J.:Lawrence Erlbaum Associate。  new window
11.Schiffman, Leon G.、Kanuk, Leslie Lazar(1978)。Consumer Behavior。Prentice-Hall Inc.。  new window
12.Wainer, H.、Dorans, N. J.、Flaugher, R.、Green, B. F.、Mislevy, R. J.、Steinberg, L.、Thissen, D.、Computerized adaptive testing(1990)。Computerized adaptive testing: A primer。N. J.:Lawrence Erlbaum Associates。  new window
13.Baker, F. B.(1985)。The basic of item response theory。Portsmouth, New Hampshire:Heinemann。  new window
14.Lord, Frederic M.(1980)。Applications of Item Response Theory to Practical Testing Problems。Lawrence Erlbaum Associates, Inc.。  new window
15.吳萬益、林清河(2001)。企業研究方法。臺北:華泰圖書出版公司。  延伸查詢new window
16.張春興(1991)。現代心理學。東華書局。  延伸查詢new window
17.Howard, John A.(1989)。Consumer Behavior in Marketing Strategy。Prentice Hall。  new window
18.鄭昭明(20100000)。認知心理學:理論與實踐。臺北:學富文化。new window  延伸查詢new window
19.Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。  new window
20.Paivio, A.(1986)。Mental representation: A dual coding approach。Oxford University Press。  new window
21.Fishbein, Martin(1967)。Readings in Attitude theory and Measurement。New York:John Wiley。  new window
22.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
其他
1.(2005)。美國3400萬成年人曾使用過簡訊服務,http://www.find.org.tw/0105/news/0105 news disp,aspx?news id=3615, 2005/09/20。  new window
2.Brydon, A.,Heath, M.,Pow, R.(2003)。Where Next for Mobile Messaging? Driving revenues profitably and controlling cannibalisation,http://research.analysys.com/articles/standardarticle.asp?iLeftArticle=1222。  new window
圖書論文
1.Wells, W. D.、Prensky, D.(1996)。An Introduction to Consumer Behavior。Consumer Behavior。  new window
2.Ajzen, Icek(1985)。From intention to action: A theory of planned behavior。Action control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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