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題名：企業內部行銷機制對組織成員之組織承諾的影響--工作滿足中介效果之檢定
書刊名：北商學報
作者：李文瑞／陳世傑／張瑞晃／廖豐斌
作者(外文)：Lee, Wen-ruey／Chen, Shih-chieh／Chang, Jui-huang／Liao, Feng-pin
出版日期：2011
卷期：19
頁次：頁1-20
主題關鍵詞：內部行銷機制；工作滿足；組織承諾；市場導向；Internal marketing mechanisms；Job satisfaction；Organizational commitment；Market orientation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:146
  • 點閱點閱:47
期刊論文
1.Aimed, P. K.、Rafiq, M.、Saad, N. M.(2003)。Internal Marketing and the Mediating Role of Organizational Competencies。European Journal of Marketing，37(9)，1221-1242。  new window
2.Kuo, Y. F.、Chen, L. S.(2004)。Individual Demographic Differences and Job Satisfaction among Information Technology Personnel: An Empirical Study in Taiwan。International Journal of Management，21(2)，221-231。  new window
3.涂惠娟、羅榮司(20020300)。銀行員工工作滿足感之研究--以臺中地區為例。產業金融季刊，114，80-93。  延伸查詢new window
4.Brooke, P. P. Jr.、Russell, D. W.、Price, J. L.(1988)。Discriminate Validation of Measures of Job Satisfaction, Job Involvement, and Organizational Commitment。Journal of Applied Psychology，73(2)，139-145。  new window
5.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
6.Bak, Constance A.、Vogt, Leslie H.、George, William R.、Greentree, I. Richard(1994)。Management by Team: An Innovative Tool for Running a Service Organization Through Internal Marketing。Journal of Services Marketing，8(1)，37-47。  new window
7.Cahill, D. J.(1996)。The managerial implication of the learning organization: A new tool for internal marketing。Journal of Service Marketing，9(4)，43-51。  new window
8.Ahmed, Pervaiz K.、Rafiq, Mohammed(2000)。Advances in the Internal Marketing Concept: Definition, Synthesis and Extension。Journal of Services Marketing，14(6)，449-462。  new window
9.Kotler, Philip(1972)。A generic concept of marketing。Journal of Marketing，36(2)，46-54。  new window
10.Conger, J. A.、Kanungo, R. N.(1988)。The empowerment process: Integrating theory & practice。Academy of Management Review，13(3)，471-482。  new window
11.Sasser, W. Earl Jr.、Arbeit, Stephen P.(1976)。Selling Jobs in the Service Sector。Business Horizons，19(3)，61-65。  new window
12.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking，3(3)，24-25。  new window
13.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research，51(1)，11-24。  new window
14.George, William R.(1990)。Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level。Journal of Business Research，20(1)，63-70。  new window
15.Saxe, Robert、Weitz, Barton A.(1982)。The SOCO scale: A measure of the customer orientation of salespeople。Journal of Marketing Research，19(3)，343-351。  new window
16.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
17.Bowen, David E.、Lawler, Edward E. III(1992)。The Empowerment of Service Workers: What, Why, How, and When?。Sloan Management Review，33(3)，31-39。  new window
18.Williams, Larry J.、Hazer, John T.(1986)。Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods。Journal of Applied Psychology，71(2)，219-231。  new window
19.Maslow, Abraham H.(1943)。A Theory of Human Motivation。Psychological Review，50(4)，370-396。  new window
20.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
21.Porter, Lyman W.、Steers, Richard M.、Mowday, Richard T.、Boulian, Paul V.(1974)。Organizational commitment, job satisfaction, and turnover among psychiatric technicians。Journal of Applied Psychology，59(5)，603-609。  new window
22.方世榮、張文賢、許秋萍(2006)。内部行銷機制對人力資本及關係資本之影響。管理研究學報，6(2)，329-358。new window  延伸查詢new window
23.Collins, B.、Payne, A.(1991)。Internal Marketing: A New Perspective for HRM。European Management Journal，13(3)，471-482。  new window
24.Gummesson, E.(1992)。Using Internal Marketing to Develop a New Culture: The Case of Ericssion Quality。Journal of Business Horizons，2(3)，23-28。  new window
25.Mohr-Jackson, I.(1990)。Broadening the Market Orientation: An Added Focus on Internal Customer。Human Resource Management，30(4)，455-467。  new window
26.Taiisuliaj, P. S.、RadalL D.、McCullough. J.(1988)。Applying the Internal and External Marketing Concept within Large Organizations: As Applied to A Credit Union。Journal of Professional Services Marketings，6(2)，193-302。  new window
會議論文
1.Gronroos, C.(1981)。Internal Markeiing-Theory and Practice4-17。  new window
學位論文
1.葉世明(2003)。內部行銷、工作滿足與顧客導向關係之研究--以玉山商業銀行為例(碩士論文)。朝陽科技大學。  延伸查詢new window
2.王翠品(2002)。內部行銷作為、工作滿足、與離職傾向關係之研究--以H連鎖娛樂事業為例(碩士論文)。國立中山大學。  延伸查詢new window
3.林宜宏(2004)。股票選擇權及分紅入股制對員工工作滿意、組織承諾與工作績效影響之比較研究--以台灣高科技公司為例(博士論文)。國立彰化師範大學。new window  延伸查詢new window
4.陳孟修(1999)。零售業員工的人格特質與工作生活品質對組織承諾、工作投入、服務態度與工作績效的影響之研究(博士論文)。國立中山大學。new window  延伸查詢new window
5.孫令凡(2000)。人口屬性、報酬激勵效果與工作滿足間之關係(碩士論文)。國立政治大學。  延伸查詢new window
6.丁虹(1987)。企業文化與組織承諾之關係研究(博士論文)。國立政治大學，臺北市。new window  延伸查詢new window
7.葉梅桂(1995)。藉內部行銷以建立企業競爭優勢：台灣商業銀行業之比較個案分析(碩士論文)。國立臺灣大學。  延伸查詢new window
8.周宗德(2003)。組織文化、領導型態、員工工作態度關係之研究--以台灣電力公司為例(碩士論文)。國立中正大學。  延伸查詢new window
9.巫喜瑞(2001)。服務業内部行銷導向、組織支持、工作滿足與顧客導向間關係之研究--銀行業之例(博士論文)。中山大學。new window  延伸查詢new window
10.張嘉真(2006)。内部行銷與企業文化對工作績效之結構化模式分析--以組織承諾與工作滿足為中介變數。南台科技大學。  延伸查詢new window
11.陳翠雲(2002)。銀行專業員工對成立金融控股公司態度之關聯。海洋大學。  延伸查詢new window
12.黃秋萍(2005)。內部行銷、勞資關係氣氛對組織承諾、情緒勞動與顧客導向行為之關聯性研究。南華大學。  延伸查詢new window
圖書
1.陳超塵(1996)。計量經濟學原理。臺北市：臺灣商務印書館。  延伸查詢new window
2.Seybold, P. B.(2001)。The Customer Revolution: How to Thrive When Customers Are in Control。New York：Random House Inc.。  new window
3.Cahill, D. J.(1996)。Internal marketing: Your company's next stage of growth。New York：The Haworth Press。  new window
4.蕭富峰(1997)。內部行銷作為。台北：天下文化出版社。  延伸查詢new window
5.Mowday, R. T.、Porter, L.M.、Steers, R.M.(1982)。Employee organizational link ages : The psychology of commitment absenteeism, and turnover。New York：Academic Press。  new window
6.Grönroos, C.(2000)。Service Management and Marketing: A Customer Relationship Management Approach。New York：John Wiley and Sons Ltd.。  new window
7.Collins, Jim、齊若蘭(2002)。從A到A+。臺北：遠流出版社。  延伸查詢new window
8.Sharma, Subhash(1996)。Applied Multivariate Techniques。John Wiley & Sons, Inc.。  new window
9.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。  new window
10.Smith, Patricia C.、Kendall, Lorne M.、Hulin, Charles L.(1969)。The measurement of satisfaction in work and retirement: A strategy for the study of attitudes。Rand McNally & Company。  new window
11.Weiss, D. J.、Dawis, R. V.、England, G. W.、Lofquist, L. H.(1967)。Manual for the Minnesota Satisfaction Questionnaire。Minneapolis：Industrial Relations Center, University of Minnesota。  new window
12.Campbell, John P.、Dunnette, Marvin D.、Lawler, Edward E. III、Weick, Karl E. Jr.(1970)。Managerial Behavior, Performance, and Effectiveness。McGraw-Hill。  new window
13.Herzberg, Frederick、Mausner, Bernard、Snyderman, Barbara Bloch(1959)。The Motivation to Work。John Wiley & Sons, Inc.。  new window
14.Vroom, Victor Harold(1964)。Work and motivation。John Wiley & Sons, Inc.。  new window
15.Porter, Lyman W.、Lawler, Edward E. III(1968)。Managerial attitudes and performance。Homewood, Illinois：Richard D. Irwin Publisher。  new window
其他
1.李俊賢(2002)。創造高品質的服務技巧，臺北：高雄市成功推動顧客關係管理培訓班。  延伸查詢new window
2.Porter, L. W.，Smith F. J.(1970)。The Etiology of Organization Commitment，Irvine。  new window
圖書論文
1.George, W. R.、Grönroos, C.(1989)。Developing Customer-Conscious Employee at Every Level Internal Marketing。Handbook of Services Marketing。New York, NY：AMACOM。  new window
2.Grönroos, C.(1985)。Internal marketing: Theory and practice。Services marketing in a changing environment。Chicago：American Marketing Association。  new window
3.Locke, E. A.(1976)。The Nature and Causes of Job Satisfaction。Handbook of industrial and organizational psychology。Chicago, IL：Rand McNally Press。  new window
 
 
 
 
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