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題名:博物館發展文化創意產業之關鍵成功因素
書刊名:藝術教育研究
作者:黃美賢 引用關係
作者(外文):Huang, Mei-hsien
出版日期:2015
卷期:29
頁次:頁77-114
主題關鍵詞:文化創意產業博物館關鍵成功因素Cultural and creative industriesMuseumCritical success factors
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:607
  • 點閱點閱:223
博物館發展商務及連結產業,蔚為當前世界性的趨勢;臺灣的博物館如何掌握發展相關產業的成功關鍵,是值得研究的重要議題。本文旨在探討博物館發展文化創意產業的關鍵成功因素及其相對重要程度。研究範圍限於藝術人文類的臺灣公立博物館。主要運用三回合的德懷術以及層級分析方法,調查30位專家的意見。根據研究結果,本研究建構出提供臺灣博物館發展文化創意產業關鍵成功因素及權重的層級體系,其中包括四個構面、13個準則與60個細項。所有構面中,以「顧客服務」為最重要,「學習創新」為第二重要,「財務管理」則列居末位。在所有準則中,以「強化館員的文創業務知能」為最重要。整體而言,人才培育與進用是博物館發展文化創意產業極為重要的關鍵成功因素。最後,本研究並對博物館及相關教育單位等提出建議。
It is a secular trend that museums become commercial by extending into the business world and connecting with private sectors. How the museums in Taiwan can identify and develop the relevant key success factors is a topic that deserves academic attention. This paper aims to explore the pertinent key success factors and determine their relative weights for museums to make inroads into the cultural and creative industry. The research scope is limited to public museums in Taiwan dedicated to art and humanity. The author applies the three-round Delphi technique and Analytic Hierarchy Process (AHP) by consulting 30 experts. Based on the surveyed results, this paper constructs the list of key success factors and determines the relative weights in the hierarchy for Taiwanese museums to enter the cultural and creative industry. A total of four dimensions, 13 criteria and 60 items are established. Among all the dimensions, customer services are the most important, followed by learning & innovation. Financial management is considered the least relevant. Among all the criteria, the enhancement of staff competences in the cultural and creative industry is rated as the most important. In general, talent development and recruitment are critical to the success of any museum planning to enter the cultural and creative industry. Finally, this paper presents its suggestions to decision-makers in museums and educational authorities.
期刊論文
1.林國平、蔡依儒(20120800)。博物館行動雲端科技創新服務之探討。研考雙月刊,36(4)=290,142-154。  延伸查詢new window
2.林詠能(20131200)。臺北市立美術館觀眾參觀動機研究。博物館與文化,6,167-189。new window  延伸查詢new window
3.林詠能(2014)。臺灣文化資產應用及展演設施產業趨勢與發展分析。2014文化創意產業發展年報,194-199。  延伸查詢new window
4.洪鉛財、黃美賢、程雨萍、陳玟吟(2015)。影響典藏機構與文化創意產業融合之環境因素探討與政策建議。檔案季刊,14(1),67-82。new window  延伸查詢new window
5.張秀娟(20051200)。國立博物館行銷組合之研究。中華管理學報,6(4),51-71。new window  延伸查詢new window
6.張譽騰(20070500)。臺灣的博物館事業。新活水,12,18-25。  延伸查詢new window
7.陳寬裕、林士豐(20120300)。博物館解說服務滿意度對紀念品購買意願的影響 : 衝動性特質的干擾效果。科技博物,16(1),71-94。new window  延伸查詢new window
8.黃美賢、洪鉛財、程雨萍、林牧葶、楊神珠(20141200)。英、美及我國國家檔案管理機關融合文創產業之探討。檔案季刊,13(4),4-21。new window  延伸查詢new window
9.賴瑛瑛(20111200)。公私協力的博物館治理。國立臺灣博物館學刊,64(4),29-49。  延伸查詢new window
10.謝顒丞、鄭惠文、簡如君(20081100)。數位典藏知識與商業加值應用。圖書與資訊學刊,67,23-38。new window  延伸查詢new window
11.Bloch, M. J.(2004)。The nonprofit status of the museum。ICOM News,2,4-5。  new window
12.Camarero, C.、Garrido, M. J.(2009)。Improving museums' performance through custodial, sales, and customer orientations。Nonprofit and Voluntary Sector Quarterly,38,846-868。  new window
13.Christensen, A. L.、Mohr, R. M.(2003)。Not-for-profit annual reports: What do museum managers communicate?。Financial Accountability & Management,19(2),139-158。  new window
14.王啟祥(20081200)。國內博物館家庭觀眾研究的現況與展望。科技博物,12(4),5-24。new window  延伸查詢new window
15.朱紀蓉(2012)。重新審視博物館與文創產業--臺灣的困境與機會。博物館學季刊,26(3),101-109。new window  延伸查詢new window
16.杜正勝(20040400)。博物館自主之道。故宮文物月刊,22(1)=253,4-17。new window  延伸查詢new window
17.陳國寧(20070400)。博物館新趨勢與專業發展。藝術觀點,31,66-70。  延伸查詢new window
18.蔡怡怡(20120100)。公營博物館之自營商店政策探討--以中正紀念堂管理處為例。博物館學季刊,26(1),127-149。new window  延伸查詢new window
19.蔡培村、鄭彩鳳、張秀娟(20120600)。公立博物館經營績效評估指標建構之研究。管理學報,29(3),187-206。new window  延伸查詢new window
20.蘇明如(20070400)。用文化創意產業的角度看故宮--林曼麗院長「創新與美感」學術講座記事與延伸。藝術欣賞,3(2),8-14。  延伸查詢new window
21.McKenna, H.(1994)。The Delphi technique: A worthwhile approach for nursing?。Journal of Advanced Nursing,19(6),1221-1225。  new window
22.Zorloni, A.(2012)。Designing a strategic framework to assess museum activities。International Journal of Arts Management,14(2),31-47。  new window
23.Kaplan, R. S.、Norton, D. P.(1993)。Putting the Balanced Scorecard to Work。Harvard Businesses Review,71(5),134-142。  new window
24.Daniel, D. Ronald(1961)。Management Information Crisis。Harvard Business Review,39(5),111-121。  new window
25.Faherty, Vincent(1979)。Continuing Social Work Education: Results of a Delphi Survey。Journal of Education for Social Work,15(1),12-19。  new window
26.Holden, Michael C.、Wedman, John F.(1993)。Future issues of computer-mediated communication: The results of a Delphi study。Educational Technology Research and Development,41(4),5-24。  new window
27.Kaplan, Robert S.、Norton, David P.(1992)。The Balanced Scorecard: Measures That Drive Performance。Harvard Business Review,70(1),71-79。  new window
會議論文
1.楊敏芝(2009)。博物館文化創意加值與體驗行銷策略。2009博物館文化創意與數位加值國際研討會大會。臺北市:國立歷史博物館。208-209。  延伸查詢new window
研究報告
1.黃美賢、洪鉛財、程雨萍、林牧葶、楊神珠、陳玟吟(2013)。國家檔案與文化創意產業融合策略之研究 (計畫編號:RDEC-NAA-應-102-02)。  延伸查詢new window
2.謝銘洋、趙義隆、陳曉慧(2012)。數位典藏與學習之學術與社會應用推廣計畫:授權平臺與規範機制推動子計畫研究成果報告。  延伸查詢new window
學位論文
1.林仲如(2011)。英國創意產業政策下博物館、美術館的轉變(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
圖書
1.夏學理、楊雅惠(2007)。文化產業經濟效能研究:我國博物館經營效益及產值調查。臺北市:國立臺灣博物館。  延伸查詢new window
2.Bitgood, S.(2013)。Attention and value: Keys to understanding museum visitors。Walnut Creek, CA:Left Coast Press。  new window
3.黃光男(2011)。詠物成金:文化創意產業析論。臺北市:典藏藝術家庭。  延伸查詢new window
4.Black, G.(2012)。Transforming museums in the twenty-first century。Routledge。  new window
5.Falk, John H.、Sheppard, Beverly K.(2006)。Thriving in the Knowledge Age: New Business Models for Museums and Other Cultural Institutions。Lanham, MD:Altamira。  new window
6.National Museum Director Council(2004)。A manifesto for museums: Building outstanding museums for the 21st century。London:National Museum Director Council。  new window
7.Throsby, D.(2001)。The economics of cultural policy。Cambridge:Cambridge University Press。  new window
8.行政院主計處(2011)。中華民國行業標準分類。臺北市:行政院主計總處。  延伸查詢new window
9.Kotler, N. G.、Kotler, P.、Kotler, W. I.(2008)。Museum Marketing and Strategy-Designing Missions, Building Audiences, Generating Revenue and Resources。San Francisco:John Wiley & Sons。  new window
10.何雍慶(1990)。實用行銷管理。臺北市:華泰文化。  延伸查詢new window
11.黃光男(2007)。博物館企業。臺北:藝術家。  延伸查詢new window
12.黃光男(1997)。博物館行銷策略。臺北市:藝術家出版社。  延伸查詢new window
13.Aaker, David A.(1984)。Strategic Market Management。John Wiley & Sons。  new window
14.吳思華(20000000)。策略九說:策略思考的本質。臺北:臉譜。new window  延伸查詢new window
15.Kaplan, Robert S.、Norton, David P.(2004)。Strategy Maps: Converting Intangible Assets Into Tangible Outcomes。Boston:Harvard Business School Press。  new window
其他
1.文化部(2010)。文化創意產業發展法,http://law.moc.gov.tw/law/LawContent.aspx?id=GL000006, 2013/04/02。  new window
2.ICOM。Development of the Museum Definition according to ICOM Statutes (2007-1946),http://archives.icom.museum/hist_def_eng.html。  new window
3.中央研究院數位文化中心(2012)。數位典藏與數位學習國家型科技計畫,http://digitalarchives.tw/Academia Sinica Digital Center。  延伸查詢new window
4.行政院(2014)。博物館法草案總說明,www.moc.gov.tw/ccaImages/adminstration/282/p1-2-1.pdf。  延伸查詢new window
5.行政院文化建設委員會(2009)。創意臺灣:文化創意產業發展方案,http://cci.culture.tw/cci/cci/c/980514.pdf。  延伸查詢new window
6.Museums Association(1998)。What is a museum?,http://www.museumsassoci ation.org/about/frequently-asked-questions。  new window
7.文化部(2014)。文化創意產業內容及範圍,http://law.moc.gov.tw/law/LawContent.aspx?id=GL000009。  延伸查詢new window
圖書論文
1.Fellows, S.(2010)。在博物館消費:英國博物館的創意經濟。文化創意產業國際經典論述。臺北市:師大書苑。  延伸查詢new window
 
 
 
 
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