The glass craft is a quite outstanding industry in the development process of the cultural and creative industry in Taiwan since local traditional glass craft like Hsinchu is involved and renowned cultural talents are engaged in. Do the glass artists express themselves or consider empathy of the consumers because of marketing during the creation process? What kind of tacit knowledge has not been explored completely? Therefore, feeling-into based empathic design is explored in this research to apply empathy to design during the creation process to achieve an innovative and creative design. The purposes of this research via study of glass cases are: 1. to investigate the process and methods of empathy (association, projection and inner imitation, etc.), 2. to explore the process and methods of creators when applying empathy to produce creativity, and 3. to build an empathic design model for the glass craft. Research methods are mainly based on literature review, case study and in-depth interviews. The word by word script from tape recording was analyzed with the grounded theory. The results of the research based on the analysis of the grounded theory render to 154 concepts related to empathy and can be divided into 17 subcategories and 5 main categories. Five major categories consist of simulation and empathy, life experiences during creation, cultural codes susceptible to empathy and association, elaboration of modern aesthetics and innovative shaping and technical performance. These five major categories constitute an empathic design model for the glass craft.