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題名：同儕師徒制應用於行銷學程之研究
書刊名：商管科技季刊
作者：樊祖燁 引用關係
作者(外文)：Fan, Tsu-yeh
出版日期：2019
卷期：20:3
頁次：頁307-336
主題關鍵詞：同儕學習；師徒制；同儕師徒制；行銷學程；Peer learning；Mentoring；Peer mentoring；Marketing course
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:52
  • 點閱點閱:10
致理科技大學商務科技管理系自100學年度正式實施師徒制，希望能提高學生的學習動機，進而達到學用合一的目的。本研究以一個3學期的行銷學程課程進行實證研究，探討同儕師徒制應用於行銷學程，是否會提高學生的學習成績？研究結果顯示，此種教學方式特別適用於技職院校以動手做為主的教學。研究結果證明「同儕師徒制」的教學方式的確能達到課程的目標，實施「同儕師徒制」之關鍵成功因素，則是完善的制度設計與課程規劃。本研究希望「同儕師徒制」的教學方法，除了提供技職教育工作者的應用與研究參考外，並能對行銷課程的創新教學經驗提供助益。
The Department of Commerce Technology and Management, Chihlee University of Technology has applied peer mentoring program since 100 academic year. This program intends to improve students' initiatives to learn as well as students' implementation abilities in the real world. The study conducted an empirical studies in a three semesters marketing course to verify if the ＂peer mentoring program＂ will improve students' academic performance. The results of the study show that this kind of teaching method is especially suitable for learning by doing teaching in vocational colleges. The results of the study prove that the teaching method of ＂peer mentoring＂ can indeed achieve the objectives of the curriculum. The key success factors of implementing ＂peer mentoring program＂ are system design and curriculum planning. The researchers of this study hope that the teaching method of ＂peer mentoring＂ will not only provide application and research reference for vocational education workers, but also help the innovative teaching methods of marketing courses.
期刊論文
1.Ragins, B. R.、McFarlin, D. B.(1990)。Perceptions of Mentor Roles in Cross-gender Mentoring Relationships。Journal of Vocational Behavior，37(3)，321-339。  new window
2.Goldschmid, B.、Goldschmid, M. L.(1976)。Peer teaching in higher education: A review。Higher Education，5(1)，9-33。  new window
3.Verba, M.、Winnykamen, F.(1992)。Expert-Novice Interactions: Influence of Partner Status。European Journal of Psychology of Education，7(1)，61-71。  new window
4.Scandura, T. A.、Ragins, B. R.(1993)。The effects of sex and gender role orientation on mentorship in male-dominated occupations。Journal of Vocational Behavior，43(3)，251-265。  new window
5.Ensher, E. A.、Heun, C.、Blanchard, A.(2003)。Online mentoring and computer-mediated communication: New directions in research。Journal of Vocational Behavior，63(2)，264-288。  new window
6.于富雲(20010100)。從理論基礎探究合作學習的教學效益。教育資料與研究，38，22-28。new window  延伸查詢new window
7.Cohen, Elizabeth G.(1994)。Restructuring the classroom: Conditions for Productive Small Groups。Review of Educational Research，64(1)，1-35。  new window
8.Wittrock, M. C.(1978)。The cognitive movement in instruction。Educational Psychologist，13(1)，15-29。  new window
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10.黃德祥(19970900)。同儕輔導的功能與推展。學生輔導，52，18-24。  延伸查詢new window
11.Ensher, E. A.、Murphy, S. E.(2011)。The Mentoring Relationship Challenges Scale: the Impact of Mentoring Stage, Type, and Gender。Journal of Vocational Behavior，79(1)，253-266。  new window
12.樊祖燁(20151100)。技職院校推動同儕師徒制之探析。致理學報，35，259-290。  延伸查詢new window
13.Simões, F.、Alarcão, M.(2014)。The moderating influence of perceived competence in learning on mentored students' school performance。Learning and Individual Differences，32，212-218。  new window
14.Shin, Y.、Rew, L.(2010)。A mentoring program for the promotion of sexual health among Korean adolescents。Journal of Pediatric Health Care，24(5)，292-299。  new window
15.Kao, K. Y.、Rogers, A.、Spitzmueller, C.、Lin, M. T.、Lin, C. H.(2014)。Who should serve as my mentor? The effects of mentor's gender and supervisory status on resilience in mentoring relationships。Journal of Vocational Behavior，85(2)，191-203。  new window
16.Wade, G. H.、DeLashmutt, M. B.、DeCaire, A.、Boyce, E.(2017)。Preconception peer educators' exploratory outreach to the Bahamas: A foundation for an international service learning initiative。Journal of Professional Nursing，33(4)，293-298。  new window
17.Brodkin, A. M.、Coleman, M.(1996)。Kids in Crisis. He's Trouble with a Capital T。Instructor，105(7)，18-21。  new window
18.Bandura, Albert(1977)。Self-efficacy: Toward a unifying theory of behavioral change。Psychological Review，84(2)，191-215。  new window
19.Noe, R. A.(1988)。An Investigation of the Determinants of Successful Assigned Mentoring Relationships。Personnel Psychology，41(3)，457-479。  new window
20.Scandura, T. A.(1992)。Mentorship and career mobility: An empirical investigation。Journal of Organizational Behavior，13(2)，169-174。  new window
21.教育部技職司(20030200)。技職教育的現況、問題與發展策略。技術及職業教育，73，2-9。  延伸查詢new window
22.Barone, M. M.、Taylor, I.(1996)。Peer tutoring with mathematics manipulatives: A practical guide。Teaching Children Mathematics，3(1)，8-15。  new window
會議論文
1.郭重吉、江武雄、王夕堯(2000)。從理論到實務談建構主義。台中縣國中教師資建構主義合作學習研討會，台中縣成功國中 (主辦) 。  延伸查詢new window
2.李昭蓉、蔡淳如、林思翰、楊雅蒨(2010)。師徒制與師徒功能對員工創新行為之影響--以知識分享為中介變數。2010年金融海嘯下人力資源管理之挑戰--論壇與學術研討會。台北：中華人力資源發展學會。  延伸查詢new window
3.Queralt, M.(1982)。The role of the mentor in the career development of university faculty members and academic administrators。Annual Meeting of the National Association for Women Deans。Administrators, and Counselors。  new window
研究報告
1.Whitman, N. A.、Fife, J. D.(1988)。Peer teaching: To teach is to learn twice。Washington, DC：The George Washington University。  new window
學位論文
1.賈惠文(2004)。同儕個別教學對國小英語低成就學生字母拼讀學習成就及學習態度影響之研究(碩士論文)。國立台北師範學院。  延伸查詢new window
2.黃善美(2004)。同儕師徒制輔助教學策略之個案研究(碩士論文)。國立臺東大學。  延伸查詢new window
3.黃瓊玉(2005)。師徒功能認知、工作滿足與組織公民行為關聯性之研究(碩士論文)。中原大學，桃園縣。  延伸查詢new window
4.王琬淳(2013)。運用同儕師徒制促進國中學生國文學習成就與學習適應之行動研究(碩士論文)。國立臺南大學。  延伸查詢new window
5.沈峰榮(2007)。同儕認知師徒輔助教學策略之實踐--英語教師之教學行動研究(碩士論文)。銘傳大學。  延伸查詢new window
6.陳建志(2011)。同儕師徒制對國一學生數學學習成效之影響(碩士論文)。國立高雄師範大學。  延伸查詢new window
7.Busch, J. W.(1983)。An analysis of mentoring relationships in schools of education(博士論文)。University of New Mexico，Albuquerque。  new window
圖書
1.陳嘉彌(2003)。師徒式教育實習之理論與實踐。臺北：心理出版社。new window  延伸查詢new window
2.詹火生、林瑞穗、陳小紅、張英華、陳東升(2001)。社會學。臺北：國立空中大學。  延伸查詢new window
3.Johnson, D. W.、Johnson, R. T.(1994)。Leading the cooperative school。Edina, MN：Interaction Book。  new window
4.張春興(2010)。教育心理學--三化取向的理論與實踐。臺北：東華。  延伸查詢new window
5.Ellis, J.、Small-McGinley, J.、De Fabrizio, L.(2001)。Caring for kids in communities: Using mentorship, peer support, and student leadership programs in schools。New York：Peter Lang。  new window
6.陳嘉彌(20050000)。國小跨年級同儕師徒制教學策略之研究。臺北：揚智文化。new window  延伸查詢new window
7.王克先(1987)。學習心理學。臺北：桂冠圖書公司。  延伸查詢new window
8.Slavin, R. E.(1995)。Cooperative learning: theory, research, and practice。A Simon and Schuster Company。  new window
9.郭靜晃(2006)。青少年心理學。臺北：洪葉文化。  延伸查詢new window
10.朱敬先(1995)。教學心理學。臺北市：五南。  延伸查詢new window
11.陳奎憙(2001)。教育社會學導論。師大書苑。  延伸查詢new window
12.Sharf, R. S.、李茂興(1998)。生涯諮商：理論與實務。台北市：弘智。  延伸查詢new window
13.Kram, K. E.(1985)。Mentoring at work: Developmental relationships in organizational life。Glenview, Illinois：Scott, Foresman and Company。  new window
14.Mead, George Herbert(1934)。Mind, Self and Society: from the Standpoint of a Social Behaviorist。Chicago, IL：University of Chicago Press。  new window
15.Briggs, D.(1998)。A class of their own: When children teach children。Westport, Conn.。  new window
其他
1.de Rosenroll, D. M.(2003)。Peer mentoring: A bridging model，www.educ.uvic.ca/depts/pfed/peer.htm.， 。  new window
2.TBSA社團法人台灣商務策劃協會(2017)。TBSA進階檢定證照，http://www.tbsa.tw/front/bin/home.phtml。  延伸查詢new window
圖書論文
1.Fresko, B.、Kowalsky, R.(1998)。Helping high school pupils in the PERACH project: A comparison of mentoring and tutoring approaches。Mentoring and tutoring by students。London：Kogan Page。  new window
 
 
 
 
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