南宋富民參與祠廟活動，除了請求冊封賜額外，還有三種現象值得留意：一是捐助興修，從建廟興造到經營運作；二是輪值會首，擔任祠廟活動的都會首；三是率錢集資，為了募集經費而採取攤派科率，信眾有自願也有被迫的。此外，還會討論祠廟活動如何模仿官方威儀，藉此增加其正當性。隨著地方公共事務的增多，富民填補部分基層社會的權力縫隙，支配少許的鄉里資源。他們既是基層的統治協助者，也是被統治者。迎神活動不僅是祠廟香火之爭，也是一種地方榮譽之爭。富民可以透過這些活動，從而駕馭或利用這股民間信仰力量，擴大自己在當地的影響力，將有形的經濟財富轉換成無形的社會地位。祠廟的迎神賽會，除了具有嘉年華會狂歡發洩的文化意義外，也是富民宣示其權力及資源的場域之一。另外，部分的富民將神祇護庇私有化與獨占神像法力，他們不僅將田畝和錢財私有化，也試圖將神祇護佑法力加以私有化。其次，賜號封爵的祠神，其祠廟活動模仿官方威儀，有的地方官不以為意，放任其行；有的認為僭越禮法，且有治安威脅，加以取締。

Rich people participated in folk religious in Southern Song Dynasty, the four phenomena were worth noting: First, the donor beefing temple, the second point, the rotation of the office of leadership, the third point, raise funds, Fourth, folk religious imitate official etiquette.The size of the temple activities, which was the believers honor of competition, also was the place of honor of competition. Through these activities, the rich could take advantage of folk religious, to expand their influence in the local.