Using data from the sixth wave of the World Values Survey, this study compares 11 child-rearing goals of the four major ethnic groups in Taiwan. The logit regression results reveal significant cultural variations in child-rearing goals in different ethnic groups, even when demographic and socio-economic status differences are considered. Specifically, females of different ethnic groups differ in terms of valuing religious beliefs and obedience. Importantly, males of different ethnic groups value all the 11 goals differently. These findings have implications for multicultural competence of social workers, and effective communication between school teachers and parents.