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題名:美容醫學競爭力指標建構之研究--以臺南地區為例
書刊名:醫務管理期刊
作者:葉雅文張晴翔 引用關係
作者(外文):Yeh, Ya-wenChang, Ching-hsiang
出版日期:2018
卷期:19:3
頁次:頁213-226
主題關鍵詞:美容醫學鑽石模型競爭力指標層級分析法Aesthetic medicineDiamond modelCompetitiveness indicatorAnalytic hierarchy process
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:238
  • 點閱點閱:9
目的:美容醫學現今已是百花齊放、百家爭鳴之發展,建構出一套適合美容醫學競爭力指標系統,對經營管理者及衛生主管機關至為重要,在未來擬訂醫療服務政策之參考。方法:主要以國家競爭優勢「鑽石模型」理論的觀點,透過10位專家學者進行三次德菲法問卷調查,利用層級分析法,將回收問卷整理後,以Excel 2013和Expert Choice決策支援軟體,進行一致性及指標權重等統計分析,建構出美容醫學競爭力指標系統。結果:美容醫學競爭力六項構面,一致性比率檢定為0.007是符合研究之要求,影響指標權重值與重要性之排序1至6,依序為需求條件之權重0.214;生產要素之權重0.185;相關及支援供應產業之權重0.180;企業策略、結構和同業競爭之權重0.161;機會之權重0.145;政府之權重0.116。結論:綜合專家學者所填答,「需求條件」是發展美容醫學重要的關鍵構面,其次是「生產要素」構面。滿足顧客的偏愛,在物質上、精神上、環境上、安全上、技術上的滿意,為前兩項關鍵構面指標,可為美容醫學中心或診所帶來獲益,故具備發展美容醫學之競爭力的關鍵指標因素。
Objective: The development of aesthetic medicine is highly diversified. This study constructed a competitiveness indicator system suited for aesthetic medicine that can serve as a key reference for business managers and health authorities in formulating medical service policies. Methods: This study was primarily based on the "diamond model" theory of national competitive advantage. A three-round Delphi questionnaire was completed by a panel of 10 experts. After using the analytic hierarchy process to organize the responses, Expert Choice and Excel 2013 were employed as decision support software to analyze the consistency and indicator weights and construct a competitiveness indicator system for aesthetic medicine. Results: The consistency ratio of the six dimensions of aesthetic medicine competitiveness was 0.007, which met the study requirements. Regarding the relationships between the sequence of weights, demand conditions was ranked first in affecting the importance between the indicators (0.214) and production factors was ranked second (0.185), followed by relevant and supporting supply industries (0.180); corporate strategy, structure, and horizontal competition (0.161); opportunity (0.145); and government (0.116). Conclusion: In summary, "demand conditions" was considered by the experts as the key dimension for the development of aesthetic medicine, followed by "production factors." Satisfying the customers' preferences and achieving their material, spiritual, environmental, safety, and technical satisfaction were indicators of the two aforementioned key dimensions. Because these indicators can help improve the profitability of an aesthetic medicine center or clinic, they are crucial for developing competitiveness in aesthetic medicine.
期刊論文
1.陳仁惠、黃月桂(20051000)。不同權屬與評鑑等級醫院之效率評估--DEA法之應用。醫護科技學刊,7(4),346-362。new window  延伸查詢new window
2.陳松柏、謝龍發(20010100)。產業競爭力衡量之實證研究。競爭力評論,3,13-31。  延伸查詢new window
3.Herrick, Devon(2003)。Why are health costs rising?。National Center for Policy Analysis,437,1-2。  new window
4.Nelson, R. R.(1992)。National innovation systems: a retrospective on a study。Industrial and Corporate Change,1(2),347-374。  new window
5.呂玉娟(2010)。運用標竿學習達成卓越績效。能力雜誌,649,18-25。  延伸查詢new window
6.陳永坤、謝翠芳、林欣怡、涂惠娟、馮鈺雯(20070600)。顧客關係管理之實證研究--以中部地區醫學美容中心為例。中州學報,25,117-134。  延伸查詢new window
7.蔡秋子、李宜蓉(20151200)。臺灣醫學美容業經營型態之研究。美容科技學刊,12(2),121-160。  延伸查詢new window
8.Campion, C.(2012)。The history of aesthetic nursing: part 2 (1987-2005)。Journal of Aesthetic Nursing,1(2),104-106。  new window
9.Jaisuekul, M.、Teerasukittima, C.(2015)。The Study of Thailand's Cosmetic Surgery Market and Attitudes of Surgeons and Foreign Patients Towards Cosmetic Surgery in Thailand。Journal of Community Development Research (Humanities and Social Sciences),10(1),16-26。  new window
10.游家政(19960600)。得懷術及其在課程研究上的應用。花蓮師院學報,6,1-24。new window  延伸查詢new window
11.謝潮儀(19830600)。德爾斐(Delphi)專家學者問卷法之應用:以臺北都會區為例。法商學報,18,109-132。  延伸查詢new window
12.Porter, Michael. E.(1990)。The Competitive Advantage of Nations。Harvard Business Review,1990(Mar./Apr.),73-93。  new window
學位論文
1.陳如昕(2010)。醫學美容之相關民事法律責任探討(碩士論文)。國立政治大學。  延伸查詢new window
2.吳炯鋒(2003)。國家競爭力模型套用在醫院競爭力評估之適用性研究(碩士論文)。國立臺灣大學。  延伸查詢new window
3.吳政達(1999)。國民小學教師評鑑指標體系建構之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Porter, M. E.、Teisberg, Elizabeth O.(2006)。Redefining health care: Creating value-based competition on results。Harvard Business School press。  new window
2.張煥禎、張威國(1999)。醫療行銷管理學。台北:華杏。  延伸查詢new window
3.Camp, R. C.(1995)。Business process benchmarking: Finding and implementing best practices。Wisconsin:Book Crafters。  new window
4.Ruth, R.(2002)。The Entrepreneurial Art Leaders: Cultural Policy, Change an Reinvention。Brisbane University of Queensland Press。  new window
5.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
其他
1.衛生福利部(2013)。102-104年重點產業人才供需調查及推估結果摘錄--國際醫療產業,http://ws.ndc.gov.tw/001/administrator/18/ckfile/be7dfd86-effc-404b-9d4f-7136ce9db429.pdf。  延伸查詢new window
2.Stockhaus, K.(2012)。Polish aesthetic medicine market in the context of Swede's beauty tourism: High-quality, low-cost services towards demanding Swedish patients,http://sh.diva-portal.org/。  new window
 
 
 
 
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