This article deals with three core concepts of Neo-Confucianism, namely, transforming one's physical nature, cultivating ch'i and observing the disposition of the sages. These concepts were respectively proposed by Confucian masters of Northern Sung dynasty: Chang Tsai, Chen I and Cheng Hao. Although these scholars different terms to name their concepts, I think each of these three concepts represents related aspects of self cultivation. All three scholars based their theory on the Confucian view of the body, which states that flesh, ch'i and spirit are all in one. They all argued that ch'i served the implicit dimension of both spirit and flesh, that if one cultivated one of the three, the other two would be affected as well. In addition it was argued that a gentleman's appearance reflected the depth of his self cultivation. This article explored the role of rites in the Confucian theory of personality cultivation and concluded that cultivation of ch'i and one's mind are equally necessary for changing one's temperament, with the former being more important. Finally, this article tried to contrast Confucian moral philosophy with Western moral philosophy. Whereas Western moral philosophy restricts itself in the empirical sphere, the Confucian moral philosophy points to personality transformation of all dimensions, including the cosmic element of ch'i.