:::

詳目顯示

回上一頁
題名:幼教機構服務行銷指標建構之研究
書刊名:測驗學刊
作者:黃義良 引用關係
作者(外文):Hawng, I-liang
出版日期:2009
卷期:56:4
頁次:頁573-603
主題關鍵詞:幼教機構行銷服務行銷指標IndexesMarketingPreschoolsService-marketing
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:69
  • 點閱點閱:140
期刊論文
1.Lings, Ian N.(2004)。Internal Market Orientation: Construct and Consequences。Journal of Business Research,57(4),405-413。  new window
2.Bagley, C.(2006)。School choice and competition, A public-market in education revisited。Oxford Review of Education,32(3),347-362。  new window
3.Banach, W. J.、Frye, E. T.(1996)。Bound for glory。Thrust for Educational Leadership,26(3),18-23。  new window
4.何福田(20050200)。學校行銷的意義與重要性。研習資訊,22(1),1-9。  延伸查詢new window
5.Hemphill, L.、Berry, J.、McGreal, S.(2004)。An Indicator-based Approach to Measuring Sustainable Urban Regeneration Pergormance: Part 1, Conceptual Foundations and Methodological Framework。Urban Studies,41(4),725-755。  new window
6.Ahmed, P. K.、Rafiq, M.(2003)。Internal marketing issues and challenges。European Journal of Marketing,37(9),1177-1189。  new window
7.黃義良(200512)。幼教機構的行銷策略初探。幼兒教育年刊,17,35-55。new window  延伸查詢new window
8.吳清山(20040300)。學校行銷管理的理念與策略。北縣教育,47,23-34。  延伸查詢new window
9.黃義良(2006)。教育行銷研究的趨勢與展望。新竹教育大學學報,22,51-80。new window  延伸查詢new window
10.Haywood-Farmer, J.(1988)。Towards a Conceptual Model of Service Quality。International Journal of Operations and Production Management,8(6),19-29。  new window
11.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research,51(1),11-24。  new window
12.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
13.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
14.陳玉娟(2008)。公私立幼稚園家長對服務品質認知狀況之研究-以臺北縣市為例。幼兒教育,290,58-80。  延伸查詢new window
15.Adamson, P.(2008)。Differentiating Instruction in Kindergarten: Planning Tips, Assessment Tools, Management Strategies, Multi-leveled Centers, and Activities that Reach and Nurture Every Learner。School Library Journal,54,74-74。  new window
16.Lesli, A. M.(2006)。Detroit Schools Struggle to Stem Student Loss。Educational Week,25(42),1-2。  new window
17.Oplatka, I.(2007)。The Principal's Role in Marketing the School: Subjective Interpretations and Personal Influences。Planning and Changing,38(3/4),208-221。  new window
18.Oplatka, I.、Foskett, N. H.(2002)。The Voice of Teachers in Marketing Their School: Personal Perspectives in Competitive Environments。School Leadership & Management,22(2),177-196。  new window
會議論文
1.Parasuraman, A.(199610)。Understanding and leveraging the role of customer service in external, interactive and internal marketing。Frontiers in Service Conference。Nashville, TN。  new window
2.簡楚瑛、李安明(2005)。幼稚園園長領導與管理行為之調查研究。臺中市。  延伸查詢new window
研究報告
1.Hammon, V.(1995)。Developing a marketing strategy for an early childhood education program in Hawaii。FL:Nova University, College of education。  new window
學位論文
1.林綵薰(2007)。幼稚園行銷策略之研究--以雲嘉南地區幼稚園園長經營為例(碩士論文)。國立嘉義大學。  延伸查詢new window
2.黃麗卿(2006)。幼稚園專業服務行銷之個案研究(碩士論文)。臺北市立教育大學,臺北市。  延伸查詢new window
3.范雅雲(2006)。新竹地區幼稚園學校行銷策略認知與運作之研究(碩士論文)。新竹教育大學,新竹。  延伸查詢new window
4.陳詩宜(2007)。臺北市公幼教師對幼稚園行銷策略重要性的認知與運作現況之調查研究(碩士論文)。國立臺北教育大學。  延伸查詢new window
5.賴桂蘭(2005)。策略性行銷規範性與實證性之比較研究--以幼教及相關產業為例(碩士論文)。靜宜大學。  延伸查詢new window
6.鍾美楨(2006)。台中市托育機構家長的服務行銷認知與對機構忠誠度之相關性研究(碩士論文)。中國文化大學。  延伸查詢new window
7.黃義良(2004)。國民中小學學校行銷指標與行銷運作之研究(博士論文)。國立高雄師範大學,高雄市。new window  延伸查詢new window
8.林佳芬(2007)。華人幼兒教育產業都會區位行銷策略之比較研究-以臺北、香港、新加坡三地為例。new window  延伸查詢new window
9.羅昌鑑(2005)。臺北縣私立幼教經營者行銷策略認知與運用之調查研究。  延伸查詢new window
圖書
1.葉淑儀、楊淞丞、吳雅玲、蘇秀枝、黃文娟、莊美玲、Wardle, Francis(2005)。幼兒教育概論。台北市:華騰文化。  延伸查詢new window
2.Salamon, Lester M.(1992)。America's Nonprofit Sector: A Primer。New York, NY:Maryland:The Johns Hopkins University, The Foundation Center。  new window
3.林陽助(2003)。服務行銷。臺北:新陸書局:精湛行銷企劃工作室。  延伸查詢new window
4.黃俊英(2002)。行銷學。臺北市:華泰文化事業有限公司。  延伸查詢new window
5.王靜珠(2000)。幼稚園行政。台北:五南。  延伸查詢new window
6.Grönroos, Christian(2001)。Service Management and Marketing: A Customer Relationship Management Approach。NY:John Wiley and Sons。  new window
7.McCarthy, E. Jerome(1981)。Basic Marketing: A Managerial Approach。Richard D. Irwin, Inc.。  new window
8.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
9.Dodge, D. T.、Bickart, T. S.(2000)。為孩子選擇最好的幼稚園-父母對學前教育的必備資訊。為孩子選擇最好的幼稚園-父母對學前教育的必備資訊。臺北市。  延伸查詢new window
10.曾坤暘(1987)。幼兒教育行政。幼兒教育行政。臺北市。  延伸查詢new window
11.蔡春美、張翠娥、陳素珍(2007)。幼教機構行政管理。幼教機構行政管理。臺北市。  延伸查詢new window
12.Bitner, M. J.、Zeithaml, V. A.(1996)。Customer Perceptions of Service。Customer Perceptions of Service。New York, NY。  new window
13.Hanson, E. M.(2003)。Educational Administration and Organizational Behavior。Educational Administration and Organizational Behavior。Houston, TX。  new window
其他
1.張明輝(2002)。企業管理理論在學校經營的應用及省思。  延伸查詢new window
2.教育部統計處(2007)。幼稚園概況表(87-95學年度)。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE