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題名:澎湖休閒漁業認證指標之探究
書刊名:管理實務與理論研究
作者:楊倩姿 引用關係陳正國 引用關係胡俊傑 引用關係
作者(外文):Yang, Chien-tzuChen, Cheng-kuoHu, Chun-chieh
出版日期:2011
卷期:5:1
頁次:頁95-112
主題關鍵詞:澎湖休閒漁業認證內容分析法Recreational fisheryPenghuAccreditation indicatorsContent analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:653
  • 點閱點閱:32
澎湖休閒漁業發展拓展漁業新空間、開闢漁業新領域、輔導漁民轉型就業,並發展新型態的觀光休閒活動,但過往活動品質亦面臨挑戰,負面報導不斷。本研究主旨在建構澎湖休閒漁業認證,透過審視休閒漁業及認證之意涵,再藉由回顧休閒產業相關研究中所提各項評鑑項目,透過質性研究深度訪談法,以產、官、學8位專家爲研究對象,進一步建構澎湖休閒漁業認證之評核項目,並對認證提出可行之建議。本研究結果透過內容分析法進行卡片數整理以及信效度分析,擬定出一套標準的澎湖休閒漁業認證流程,歸納出澎湖休閒漁業認證的指標,包含「基礎設施」、「服務品質」、「資源特色」、「社區聯結」、「永續經營」等五大面項加以探討。其中,五大指標中基礎設施3項因子包含「整體環境與景觀維護」、「安全維護」、「交通便利性」;服務品質之因子3項包含「服務人員態度」、「解說服務」、「旅遊諮詢與服務」;資源特色之因子2項包含「周邊風景與視野」、「休閒體驗活動」;社區聯結因子2項包含了「與社區居民之互動」、「對社區生活品質之貢獻」;永續發展因子2項包含了「服務品質之提升」、「生態環境維護」。最後,本文亦提出若干管理意涵與未來研究方向之建議。
In the tourism industry, it is an important development trend to inject local traditional industry into a traveling tour. To strengthen and improve our tourism environment, we have to establish an objective evaluating information. In view of this, among these years, Penghu Archipelago combined traditional industry became an important indicator of recreational fishery in Taiwan. However, it still lacks of how to assess the Accreditation Indicators which recreational fishery forms to the tourists. This study aims to setting up evaluation indicator of recreational fishery, investigating relative importance of evaluation indicator and suggesting ways available to evaluate recreational fishery facility and environment. With surveying inner meanings of recreational fishery and further reviewing every evaluation item in the leisure-industry-relating study, the induction indicates three levels of indicator of appraising recreational fishery discussed by basic facility, serving quality, feature of resource, sustainable development and community linkage as well as 27 evaluation indicators. Research data was collected from literature review and deep-interview, which aim at experts in recreational fishery in Penghu, fishery as well as leisure agriculture field, officers who are in charge of recreational fishery affairs in the government, and the runner of recreational fishery. This paper uses the method of theories and former studies to calculate and statistic the ratio of every indicator. Managerial implications and future research directions are also proposed in this study.
期刊論文
1.林天祐(2006)。認可制。評鑑雙月刊,1,12-13。  延伸查詢new window
2.楊東震、陳穎、葉家伶(20050600)。臺灣漁業永續發展政策指標之建立與評估。公共事務評論,6(1),75-110。new window  延伸查詢new window
3.黃聲威(20010100)。解析休閒漁業。漁業推廣,172,14-26。  延伸查詢new window
4.吳穌、林紀玲(19990600)。從臺灣休閒產業發展評論Formosa小瑞士。大專體育,43,175-181。new window  延伸查詢new window
5.楊冠政(19990200)。永續發展的倫理。環境教育季刊,37,82-86。  延伸查詢new window
6.張恕忠、林晏州(20021200)。遊客對休閒漁業活動之態度與體驗之研究。戶外遊憩研究,15(4),27-48。new window  延伸查詢new window
7.Kassarjian, Harold H.(1977)。Content Analysis in Consumer Research。Journal of Consumer Research,4(1),8-18。  new window
8.余佳(2009)。發展休閒漁業促進漁村與漁業繁榮。漁業署推廣月刊,275,46-47。  延伸查詢new window
9.胡興華(2001)。澎湖漁業的古往今來(肆)。漁業署推廣月刊,176,12-20。  延伸查詢new window
10.陳昭郎(2004)。休閒農業之未來展望。臺灣休閒農業,11-13。  延伸查詢new window
11.Chematony, L.、Riley, L.(1999)。Experts' views about denning services brands and the principles of services branding。Journal of Business Research,46(2),181-192。  new window
學位論文
1.藍亞文(2006)。澎湖發展休閒漁業規劃與策略之研究(碩士論文)。國立臺灣海洋大學。  延伸查詢new window
2.蕭惠勻(2008)。遊客對休閒農場功能認知與體驗效益之關係--以飛牛牧場為例(碩士論文)。大葉大學。  延伸查詢new window
3.蔡燈財(2008)。休閒漁業與遊憩體驗之研究-以澎湖海上平台為例(碩士論文)。國立澎湖科技大學。  延伸查詢new window
4.方威尊(1997)。休閒農業經營關鍵成功因素之研究--核心資源觀點(碩士論文)。國立台灣大學,臺北市。  延伸查詢new window
5.鄭健雄(1998)。台灣休閒農場企業化經營策略之研究(博士論文)。國立臺灣大學。  延伸查詢new window
6.吳依婷(2007)。臺灣賞鯨業者對賞鯨標章之知覺與態度之探討。中國文化大學,臺北。  延伸查詢new window
7.林美金(2002)。彰化縣休閒漁業發展之分析研究。國立海洋大學,基隆。  延伸查詢new window
圖書
1.Gillham, B.(2000)。Case study research methods。Continuum。  new window
2.Tesch, Renata(1990)。Qualitative Research: Analysis types and software tools。The Falmer Press。  new window
3.Weber, Robert Philip(1985)。Basic Content Analysis。Sage Publications Inc.。  new window
4.楊國樞、文崇一、吳聰賢、李亦園(1983)。社會及行為科學研究法。台北:東華書局。new window  延伸查詢new window
5.Berelson, Bernard(1952)。Content analysis in communication research。Free Press。  new window
6.Guba, E. G.、Lincoln, Y. S.(1984)。Naturalistic inquiry。Newbury Park, CA:Sage。  new window
7.Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。  new window
8.Patton, Michael Quinn(1990)。Qualitative evaluation and research method。Sage。  new window
9.陳墀吉、陳桓敦(2005)。休閒農業資源開發。威仕曼文化。  延伸查詢new window
10.Decrop, A.(1999)。Qualitative Research Methods for the Study of Tourist Behavior。Consumer Behavior in Travel and Tourism。Binghamton, NY。  new window
其他
1.臺灣漁業經濟發展協會(2009)。Internet,http://www.tfeda.org.tw/, 20091005。  延伸查詢new window
2.行政院農業委員會漁業署(2008)。休閒漁業手冊,http://www.fa.gov.tw/pages/list.aspx?Node=434&Type=l&Index=22, 20100322。  延伸查詢new window
圖書論文
1.Miller, W. L.、Crabtree, B. F.(1992)。Primary care research: A multimethod typology and qualitative road map。Doing qualitative research。Newbury Park, CA:Sage Publication。  new window
 
 
 
 
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