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題名:私立大學學生事務之經營個案分析:以服務行銷的觀點
書刊名:教育學術彙刊
作者:成群豪
作者(外文):Cheng, Chun-hao
出版日期:2011
卷期:3:2
頁次:頁35-56
主題關鍵詞:學生事務服務行銷私立大學個案研究Current student serviceService marketingPrivate universityCase study
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:160
  • 點閱點閱:100
Other
1.林文燦(2008)。建立知識管理,加強執行面:全面品質再提升。  延伸查詢new window
2.楊景堯(20080801)。辦得差國立大學也該收。  延伸查詢new window
3.謝宗興(2009)。學校經營的開源與節流:生源分析及招生策略 (實踐大學臺北校區演講),http://freedownloadbooks.net/980803-ppt.html, 2010/03/10。  延伸查詢new window
期刊論文
1.Yorke, M.、Thomas, L.(2003)。Improving the retention of students from lower socioeconomic groups。Journal of Higher Education Policy and Management,25(1),64-74。  new window
2.Hayes, L. J.(2007)。Recruitment strategies for baccalaureate nursing students in Ontario。Journal of Nursing Education,46(6),261-268。  new window
3.Ng, I. C. L.、Forbes, J.(2009)。Education as service: The understanding of university experience through the service logic。Journal of Marketing for Higher Education,19(1),38-64。  new window
4.楊進基(20070500)。高等教育市場化下新的學生角色。興國學報,8,65-77。new window  延伸查詢new window
5.Grönroos, Christian(1998)。Marketing Services: The Case of a Missing Product。Journal of Business and Industrial Marketing,13(4/5),322-338。  new window
6.鈕方頤、何金針(200804)。高等教育市場化與組織變革策略。教育資料與研究,81,59-76。new window  延伸查詢new window
7.劉鳳珍(200506)。私立大學衝沖,國立大學拉警報。Cheers雜誌。  延伸查詢new window
8.Boisvert, D.(2007)。Three cost-effective recruitment strategies。Recruitment & Retention in Higher Education,21(7),8-15。  new window
9.Helgesen, Q.(2008)。Marketing for higher education: A relationship marketing approach。Journal of Marketing for Higher Education,18(1),50-78。  new window
10.Johnson, J. L.(2000)。Learning Communities and Special Efforts in the Retention of University Students: What Works, What Doesn't, and is the Return Worth the Investment?。Journal of College Student Retention: Research, Theory and Practice,2(3),219-238。  new window
11.Rafiq, M.、Ahmed, P. K.(2000)。Advanced in the internal marketing concept。Journal of marketing,14,449-462。  new window
12.Rotfeld, H. J.(2008)。The largest segments that should not be served: higher education marketing serving the growing slacker segment。Journal of Consumer Marketing,25(6),378-380。  new window
13.Yost, M. Jr.、Tucker, S. L.(1995)。Tangible Evidence in Marketing a Service: The Value of a Campus Visit in Choosing College。Journal of Marketing for Higher Education,6(1),47-67。  new window
14.史書華(20080507)。一千大企業最愛大學生調查--臺大蟬聯冠軍跨域人才更搶手。天下雜誌,396,394-396。  延伸查詢new window
15.蘇建洲(20070600)。美國大學校院入學管理策略之分析研究。高等教育,2(1),37-71。new window  延伸查詢new window
16.楊朝祥(20091200)。臺灣高等教育的挑戰、超越與卓越。教育資料集刊,44,1-28。new window  延伸查詢new window
17.Grönroos, Christian(1990)。Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface。Journal of Business Research,20(1),3-11。  new window
18.吳宗立(20041100)。學校經營的行銷策略。教育資料與研究,61,62-69。new window  延伸查詢new window
19.林本炫(20060100)。我國私立大學的設立、經營和合併問題。教育與社會研究,10,65-92。new window  延伸查詢new window
20.魏惠娟(20060500)。臺灣地區學校行銷研究評析及其對學校行銷策略規劃的啟示:1984-2004的探索。教育政策論壇,9(2),131-154。new window  延伸查詢new window
21.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
22.許舒翔、周春美、沈健華(20020600)。技職院校教育行銷策略之探討。技職及職業教育,69,9-13。  延伸查詢new window
23.Stephen, N.、Khosro, J.(2009)。Marketisation of Education: Marketing, Rhetoric and Reality。Jounal of Further and Higher Education,33(1),1-11。  new window
24.Barnes, B. R.(2007)。Analysing service quality: The case of post-graduate Chinese students。Total Quality Management,18(3),313-331。  new window
會議論文
1.黃銘章、李萍萍(2009)。學校內部行銷、外部行銷對互動行銷與顧客滿意度間關係跨層次干擾效果之研究。2009行銷學術研討會,國立臺北大學 。臺北。  延伸查詢new window
研究報告
1.Linsenmeier, D. M.、Rosen, H. S.、Rouse, C. E.(2001)。Financial aid packages and college enrollment decision: An econometric case study。Princeton University。  new window
圖書
1.Black, J.(2001)。Strategic enrollments management revolution。Washington, DC:American Association of Collegiate Registrars and Admissions Offices。  new window
2.Dennis, M. J.(1999)。A practical guide to enrollment and retention management in higher education。Westport, CT:Bergin & Garvey。  new window
3.吳定(1994)。組織發展: 理論與技術。台北:天一圖書公司。  延伸查詢new window
4.湯堯、成群豪(2003)。高等教育經營。台北:高等教育。  延伸查詢new window
5.Lovelock, C.、Wirtz, J.(2004)。Services Marketing: People, Technology, Strategy。Prentice-Hall。  new window
6.Kotler, Philip、Armstrong, Gary(2003)。Principles of marketing。Saddle River, NJ:Pearson Education。  new window
7.Zeithaml, Valarie A.、Bitner, Mary J.、黃鵬飛(2002)。服務行銷。臺北:麥格羅希爾。  延伸查詢new window
8.Baker, J. M.(2003)。The Marketing Book。Britain:Butterworh-Heinemnann。  new window
9.Grönroos, Christian(2001)。Service Management and Marketing: A Customer Relationship Management Approach。NY:John Wiley and Sons。  new window
10.Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1990)。Delivering Quality Service: Balancing Customer Perceptions and Expectations。New York:Simon and Schuster。  new window
11.湯堯(20010000)。學校經營管理策略:大學經費分配、募款與行銷。臺北:五南。new window  延伸查詢new window
12.胡幼慧、姚美華(1996)。質性研究:理論、方法及本土女性研究實例。巨流。  延伸查詢new window
13.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
其他
1.Ince, M.(2010)。Comparing ranking systems,http://www.topuniversities.com/articles/rankings-comment/comparing-rankings-systems, 2010/05/22。  new window
圖書論文
1.Jongbloed, B.(2006)。Strengthening Consumer Choice in Higher Education。Cost-Sharing and Accessibility in Higher Education: A Fairer Deal?。Dorfdrecht:Springer。  new window
2.Owens, R. R.(2001)。SEM as a driver for institutional change。The SEM revolution。Washington, DC:American Association of Collegiate Registrars and Admissions Officers。  new window
3.江原武一(2005)。大学の管理運營改革。日本の行方と諸外国の動向。東京都:株式會社東信堂。  延伸查詢new window
4.McNay, I.(1995)。From a collegial academy to the corporate enterprise: The changing cultures of universities。The changing university?。Buckingham:Society for Research into Higher Education。  new window
 
 
 
 
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