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J.(1999)。A practical guide to enrollment and retention management in higher education。Westport, CT:Bergin & Garvey。 | 3. | 吳定(1994)。組織發展: 理論與技術。台北:天一圖書公司。 延伸查詢 | 4. | 湯堯、成群豪(2003)。高等教育經營。台北:高等教育。 延伸查詢 | 5. | Lovelock, C.、Wirtz, J.(2004)。Services Marketing: People, Technology, Strategy。Prentice-Hall。 | 6. | Kotler, Philip、Armstrong, Gary(2003)。Principles of marketing。Saddle River, NJ:Pearson Education。 | 7. | Zeithaml, Valarie A.、Bitner, Mary J.、黃鵬飛(2002)。服務行銷。臺北:麥格羅希爾。 延伸查詢 | 8. | Baker, J. M.(2003)。The Marketing Book。Britain:Butterworh-Heinemnann。 | 9. | Grönroos, Christian(2001)。Service Management and Marketing: A Customer Relationship Management Approach。NY:John Wiley and Sons。 | 10. | Zeithaml, Valarie A.、Parasuraman, A.、Berry, Leonard L.(1990)。Delivering Quality Service: Balancing Customer Perceptions and Expectations。New York:Simon and Schuster。 | 11. | 湯堯(20010000)。學校經營管理策略:大學經費分配、募款與行銷。臺北:五南。 延伸查詢 | 12. | 胡幼慧、姚美華(1996)。質性研究:理論、方法及本土女性研究實例。巨流。 延伸查詢 | 13. | Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。 | 其他1. | Ince, M.(2010)。Comparing ranking systems,http://www.topuniversities.com/articles/rankings-comment/comparing-rankings-systems, 2010/05/22。 | 圖書論文1. | Jongbloed, B.(2006)。Strengthening Consumer Choice in Higher Education。Cost-Sharing and Accessibility in Higher Education: A Fairer Deal?。Dorfdrecht:Springer。 | 2. | Owens, R. R.(2001)。SEM as a driver for institutional change。The SEM revolution。Washington, DC:American Association of Collegiate Registrars and Admissions Officers。 | 3. | 江原武一(2005)。大学の管理運營改革。日本の行方と諸外国の動向。東京都:株式會社東信堂。 延伸查詢 | 4. | McNay, I.(1995)。From a collegial academy to the corporate enterprise: The changing cultures of universities。The changing university?。Buckingham:Society for Research into Higher Education。 | |