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題名:置入性行銷對新聞專業自主的影響:一個動態觀點的探索
書刊名:傳播與社會學刊
作者:劉蕙苓 引用關係
作者(外文):Liu, Huei-ling
出版日期:2011
卷期:16
頁次:頁15-53
主題關鍵詞:置入性行銷新聞自主新聞自主策略Product placementAutonomyStrategic models of autonomy
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:178
  • 點閱點閱:110
期刊論文
1.Beam, R. A.(1998)。What it mean to be a market-oriented newspaper。Newspaper Research Journal,19(3),2-20。  new window
2.張文強(2005)。新聞工作的常規樣貌:平淡與熱情的對峙。新聞學研究,84,1-40。new window  延伸查詢new window
3.Soloski, J.(1989)。News reporting and professionalism: Some constraints on the reporting of the news。Media, Culture & Society,11(2),207-228。  new window
4.Nayman, B.(1973)。Professional orientations of journalists: An introduction to communicator analysis studies。International Communication Gazette,19,195-212。  new window
5.Kunelius, R.、Ruusunoksa, L.(2008)。Mapping professional imagination: On the potential of professional culture in the newspapers of the future。Journalism Studies,9(5),662-678。  new window
6.羅文輝、劉蕙苓(20061000)。置入性行銷對新聞記者的影響。新聞學研究,89,81-125。new window  延伸查詢new window
7.Cameron, G. T.、Ju-Pak, K.(2000)。Information Pollution? Labeling and Format of Advertorials。Newspaper Research Journal,21(1),65-76。  new window
8.McDevitt, M.、Grassaway, B. M.、Perez, F. G.(2002)。The making and unmaking of civic journalists: Influences of professional socialization。Journalism & Mass Communication Quarterly,79(1),87-100。  new window
9.McLeod, Jack M.、Hawley, Searle E. Jr.(1964)。Professionalization among Newsmen。Journalism & Mass Communication Quarterly,41(4),529-577。  new window
10.McManus, John Herbert(1992)。Serving the Public and Serving the Market: A Conflict of Interest?。Journal of Mass Media Ethics,7(4),196-208。  new window
11.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising,23(4),29-46。  new window
12.溫珮妤(2003)。產品悄悄告訴你。Cheers雜誌,35,56-59。  延伸查詢new window
13.Borden, S. L.(2000)。A model for evaluating journalist resistance to business constraints。Journal of Mass Media Ethics,15(3),149-166。  new window
14.Cameron, G. T.、Haley, E.(1992)。Feature advertising: Policies and attitudes in print media。Journal of Advertising,21(2),47-55。  new window
15.Gade, P. J.(2004)。Newspapers and organizational development: Management and Journalist perceptions of newsroom cultural change。Journalism & Communication Monographs,6(1),3-55。  new window
16.Underwood, D.(1988)。When MBAs rule the newsroom。Columbia Journalism Review,26(6),23-30。  new window
17.Deuze, Mark(2005)。What is journalism? Professional identity and ideology of journalists reconsidered。Journalism,6(4),442-464。  new window
18.張耀仁(20020100)。市場導向新聞學之研究--以臺灣三家無線電視臺晚間娛樂新聞為例。廣播與電視. 政大,18,59-89。new window  延伸查詢new window
19.彭賢恩、張郁敏(20080400)。政治置入性新聞對新聞可信度之影響。新聞學研究,95,55-110。new window  延伸查詢new window
20.Karrh, James A.(1998)。Brand placement: A Review。Journal of Current Issues & Research in Advertising,20(2),31-49。  new window
21.黃國師(20051200)。「置入性行銷」是電視媒體的甜點還是雞肋?。中華傳播學刊,8,17-25。new window  延伸查詢new window
22.陳炳宏(20051200)。探討廣告商介入電視新聞產製之新聞廣告化現象:兼論置入性行銷與新聞專業自主。中華傳播學刊,8,209-246。new window  延伸查詢new window
23.林照真(20050201)。誰在收買媒體--新聞為「政府」服務。天下雜誌,316,128-132。  延伸查詢new window
24.Stout, P. A.、Wilcox, G. B.、Greer, L. S.(1989)。Trends in Magazine Advertorial Use。Journalism Quarterly,66,960-964。  new window
會議論文
1.Lo, Gurevitch(2006)。Journalists in Taiwan: The evolution of the profession。Crossing boundaries: Global media in the new media sge。Taipei:College of Communication, National Chengchi University。  new window
2.張錦華(2004)。論置入性行銷所造成的政商糾葛、新聞專業淪落。曾虛白先生新聞三十週年研討會:當前新聞生態的挑戰與出路。0。  延伸查詢new window
研究報告
1.羅文輝(1995)。新聞從業人員專業價值觀之研究 (計畫編號:NSC83-0301-H-004-039)。台北:政治大學新聞研究所。  延伸查詢new window
學位論文
1.楊倩蓉(2008)。財經雜誌新聞置入性行銷報導對記者專業表現的影響(碩士論文)。國立政治大學。  延伸查詢new window
2.洪雪珍(2003)。台灣報紙廣告新聞化現象的研究(碩士論文)。國立臺灣大學。  延伸查詢new window
3.錢玉芬(1998)。新聞專業性概念結構與觀察指標之研究(博士論文)。國立政治大學。new window  延伸查詢new window
4.王姝琇(2004)。新聞專業與商業利益的衝突與妥協:以《自由時報》消費版新聞為例(碩士論文)。世新大學。  延伸查詢new window
5.周瓊惠(2006)。新聞專業與置入性行銷—記者的心理調適(碩士論文)。國立臺灣大學。  延伸查詢new window
6.盧世祥(1977)。報紙「新聞化廣告」說服力之研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Dowine, L. Jr.、Kaiser, R. G.、黨翠生、金梅、郭青合(2005)。關於新聞的新聞:美國人和他們的新聞。臺北市:五南。  延伸查詢new window
2.羅文輝、陳韜文、潘忠党、蘇鑰機、陳懷林、李金銓、魏然(2004)。變遷中的大陸、香港、台灣新聞人員。臺北:巨流圖書公司。  延伸查詢new window
3.Johnstone, John W. C.、Slawski, Edward J.、Bowman, William W.(1976)。The News People: A Sociological Portrait of American Journalists and Their Work。University of Illinois Press。  new window
4.Hausman, Carl、胡幼偉(1995)。良心危機:新聞倫理學的多元觀點。臺北:五南。  延伸查詢new window
5.Weaver, D. H.、Wilhoit, G. Cleveland(1991)。The American journalist: A portrait of U.S. news people and their work。Bloomington:Indiana University Press。  new window
6.Bourdieu, Pierre、Nice, Richard(1977)。Outline of a Theory of Practice。Cambridge:Cambridge University Press。  new window
7.Weaver, D. H.、Wilhoit, C. G.(1996)。The American journalist in the 1990s: US news people at the end of an era。Mahwah, NJ:Lawrence Erlbaum。  new window
8.McManus, John H.(1994)。Market-driven Journalism: Let the citizen beware?。Sage。  new window
9.Johnson, T. J.(1972)。Professions and Power。London:Macmillan。  new window
10.Bourdie, P.、Waccquant, L. D.、李猛、李康(2004)。實踐與反思:反思社會學導論。北京:中央編譯出版社。  延伸查詢new window
11.Gitlin, Todd(1980)。The Whole World Is Watching: mass media in the making and unmaking of the new left。University of California Press。  new window
12.Shoemaker, Pamela J.、Reese, Stephen D.(1996)。Mediating the Message: Theories of Influences on Mass Media Content。Longman。  new window
13.Tuchman, Gaye(1978)。Making News: A Study in the Construction of Reality。Free Press。  new window
14.陳順孝(2003)。新聞控制與反控:「記實避禍」的報導策略。台北:五南。new window  延伸查詢new window
15.葉啟政(2006)。進出「結構--行動」的困境:與當代西方社會理論論述對話。台北:三民。new window  延伸查詢new window
16.Picard, R. G.(1989)。Media economics。Newbury Park, CA。Newbury Park, CA:Sage。  new window
其他
1.韓國棟(20040412)。置入性行銷-新聞信任危機。  延伸查詢new window
2.蕭衡倩(20030313)。偶像劇、綜藝劇看得到政令宣導。  延伸查詢new window
3.謝文華,黃維助(20101227)。政府收買新聞學界怒吼,http://news.ltn.com.tw/news/focus/paper/455285。  延伸查詢new window
4.朱芳瑤(2011)。劉蕙苓:置入非僅單一媒體。  延伸查詢new window
5.翁曉玲(20030315)。節目廣告化 政府帶頭偷渡?。  延伸查詢new window
6.陳志平(20030408)。台視民視包最多,「頭家來開講」十五萬委製 吳念真「可愛陌生人」獲780萬補助。  延伸查詢new window
7.陳舒婷,林上祚(20091110)。NCC:電視專題報導可置入行銷。  延伸查詢new window
8.羅如蘭(20031204)。電視新聞談話節目,政府扮演影舞者。  延伸查詢new window
9.Harrison, E.(19990829)。Cashingin: E. T. led the way。  new window
10.Neer, K.(2004/20051)。How product placement works,http://money.howstuffworks.com/product-placement.htm/printable, 2005/11/20。  new window
11.Ofcom(20061018)。Product Placement,http//www. ofcom.org.uk/consult/condocs/product_placement/statement, 2006/10/18。  new window
圖書論文
1.Curran, James(1990)。Culturalist Perspectives of News Organizations: A Reappraisal and a Case Study。Public Communication: The New Imperatives。London:Sage。  new window
2.Turner, K. J.(2004)。Insinuating the product into the message: An historical context for product placement。Handbook of product placement in the mass media。New York:Haworth Press。  new window
3.李金銓(2004)。政治經濟的分與合:香港媒介結構、新聞自由和政權遞嬗。超越西方霸權--傳媒與文化中國的現代性。香港:牛津出版社。  延伸查詢new window
4.Bantz, C. R.(1997)。News organizations: Conflict as a crafted cultural norm。Social meanings of mews: A text-reader。Sage。  new window
5.Wenner, L. A.(2004)。On the ethics of product placement in media entertainment。Handbook of product placement in the mass media。New York:Haworth Press。  new window
 
 
 
 
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