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題名：國際觀光旅館內部行銷與留任意願之相關研究--以工作滿意度為中介效果
書刊名：運動休閒餐旅研究
作者：許中駿／許順旺 引用關係／張文俞／倪維亞 引用關係
作者(外文)：Hsu, Chung-chun／Hsu, Shun-wang／Chang, Wen-yu／Ni, Wei-ya
出版日期：2013
卷期：8:3
頁次：頁58-84
主題關鍵詞：內部行銷；工作滿意度；留任意願；國際觀光旅館；Internal marketing；Job satisfaction；Intention to stay；International tourist hotel
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:143
  • 點閱點閱:151
本研究以台灣地區國際觀光旅館各部門員工為研究對象，探討員工知覺到的內部行銷（教育訓練、管理支持、溝通關係及激勵成長）與留任意願之關係，並探討工作滿意度是否會對內部行銷（教育訓練、管理支持、溝通關係及激勵成長）與留任意願產生中介效果。本研究採便利抽樣方式進行問卷調查，受測對象為各部門工作滿三個月以上之正式員工，問卷總計發放550份，回收有效問卷為440份，有效回收率為80%。研究結果顯示：內部行銷（管理支持、溝通關係與激勵成長）與工作滿意度有顯著的正相關；工作滿意度與留任意願有顯著的正相關；教育訓練及管理支持與留任意願有顯著的正相關；工作滿意度會對內部行銷（溝通關係及激勵成長）與留任意願產生中介效果。
This research aims to explore the relationship between international tourist hotel employees' perceived internal marketing (training, management support, communication and motivation) and intention to stay. It also examines the Mediator effect of job satisfaction on the relationship between internal marketing (training, management support, communication and motivation) and intention to stay in Taiwan. Questionnaire survey method was used to collect data through convenience sampling. The samples of this research were full-time employees who had worked at least 3 months in the international tourist hotels. 550 questionnaires were sent, and 440 were returned valid data. yielding a 80% response rate, The results indicated that: internal marketing (management support, communication and motivation) have positive impact on job satisfaction; job satisfaction has positive impact on intention to stay; training and management support have positive impact on intention to stay; Job satisfaction has mediation effect on the relationships between internal marketing (communication and motivation) and intention to stay.
期刊論文
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4.李一民、許銘珊(20070900)。旅館業員工內部行銷與工作滿足之研究--以南部三家不同型態之旅館為例。運動休閒餐旅研究，2(3)，44-60。new window  延伸查詢new window
5.Ahmed, P. K.、Rafiq, M.、Saad, N. M.(2003)。Internal marketing and the mediating role of organizational competencies。European Journal of Marketing，37(9)，1221-1242。  new window
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11.Larrabee, J. H.、Wu, Y.、Persily, C. A.、Simoni, P. S.、Johnston, P. A.、Marcischak, T. L.、Mott, C. L.、Gladden, S. D.(2010)。Influence of stress resiliency on RN job satisfaction and intent to stay。Western Journal of Nursing Research，32(1)，81-102。  new window
12.Lee, C.、Way, K.(2010)。Individual employment characteristics of hotel employees that play a role in employee satisfaction and work retention。International Journal of Hospitality Management，29(3)，344-353。  new window
13.Nikbin, D.、Saad N. N.、Ismail, I.(2010)。The relationship between internal marketing and implementation of strategic orientations in Malaysian service industry。International Journal of Business and Management Science，3(1)，17-37。  new window
14.Papasolomou, I.(2006)。Can internal marketing be implemented within bureaucratic organizations。International Journal of Bank Marketing，24(3)，194-212。  new window
15.Shiu, Y. M.、Yu, T. W.(2010)。Internal marketing, organizational culture, job satisfaction, and organizational performance in non-life insurance。The Service Industries Journal，30(5)，793-809。  new window
16.Turkoz, I.、Akyol, A.(2008)。Internal marketing and hotel performance。International Journal of Tourism and Hospitality Research，19(1)，149-154。  new window
17.王瑤芬、洪久賢(200412)。我國觀光餐旅業員工離職傾向研究之內容分析。觀光研究學報，10(4)，125-143。new window  延伸查詢new window
18.李文瑞、陳世傑、張瑞晃、廖豐斌(20110100)。企業內部行銷機制對組織成員之組織承諾的影響--工作滿足中介效果之檢定。北商學報，19，1-20。new window  延伸查詢new window
19.許順旺、郭依潔、陳漢軒(20100300)。國際觀光旅館餐飲部門員工對內部服務品質、工作滿意度與員工忠誠度之相關研究--以組織文化為干擾變項。餐旅暨家政學刊，7(1)，25-54。new window  延伸查詢new window
20.周聰佑、陳彥廷(20090300)。餐飲連鎖業內部行銷對員工組織公民行為影響之探討。中小企業發展季刊，11，141-168。new window  延伸查詢new window
21.Buitendach, J. H.、Witte, H. D.(2005)。Job insecurity, extrinsic and intrinsic job satisfaction and affective organizational commitment of maintenance workers in a parastatal。South African Journal of Business Management，36(2)，27-37。  new window
22.涂惠娟、羅榮司(20020300)。銀行員工工作滿足感之研究--以臺中地區為例。產業金融季刊，114，80-93。  延伸查詢new window
23.鄧維兆、林孟儒、蔡志弘(20051100)。內部服務品質評量基礎之員工工作滿意度研究--以國際觀光飯店為例。品質月刊，41(11)，79-83。  延伸查詢new window
24.Arnett, B. D.、Laverie, A. D.、Mclane, C.(2002)。Using job satisfaction and pride as internal-marketing tools。Cornell Hotel and Restaurant Administration Quarterly，43(2)，87-96。  new window
25.Kim, W. G.、Leong, J. K.、Lee, Y. K.(2005)。Effect of Service Orientation on Job Satisfaction, Organizational Commitment, and Intention of Leaving in a Casual Dining Chain Restaurant。International Journal of Hospitality Management，24(2)，171-193。  new window
26.Greene, Walter E.、Walls, Gary D.、Schrest, Larry J.(1994)。Internal Marketing: The Key to External Marketing Success。Journal of Services Marketing，8(4)，5-13。  new window
27.胡玉英、李碧霞、張媚、孫吉珍(20070900)。護理人員的激勵與工作滿意度之相關性研究。長庚護理，18(3)=59，341-351。new window  延伸查詢new window
28.Tsai, M. C.、Cheng, C. C.、Chang, Y. Y.(2010)。Drivers of hospitality industry employees' job satisfaction, organizational commitment and job performance。African Journal of Business Management，4(18)，4118-4134。  new window
29.胡夢蕾(20031200)。內部行銷與工作滿意度之研究--以臺灣國際觀光飯店為例。旅遊管理研究，3(2)，1-25。new window  延伸查詢new window
30.Cahill, D. J.(1996)。The managerial implication of the learning organization: A new tool for internal marketing。Journal of Service Marketing，9(4)，43-51。  new window
31.Ahmed, Pervaiz K.、Rafiq, Mohammed(2000)。Advances in the Internal Marketing Concept: Definition, Synthesis and Extension。Journal of Services Marketing，14(6)，449-462。  new window
32.Price, J. L.、Mueller, C. W.(2001)。Reflections on the Determinants of Voluntary Turnover。International Journal of Manpower，22(7)，600-624。  new window
33.曾信超、黃先鋒(20090600)。內部行銷與組織效能之關連性--以組織承諾與工作滿意為中介變項。商管科技季刊，10(2)，291-325。new window  延伸查詢new window
34.張德儀、李欣怡(20080400)。旅館業內部行銷對於服務導向組織公民行為之影響：以心理依附之觀點。觀光休閒學報，14(1)，29-57。new window  延伸查詢new window
35.Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research，51(1)，11-24。  new window
36.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
37.Rhoades, Linda、Eisenberger, Robert、Armeli, Stephen(2001)。Affective Commitment to the Organization: The Contribution of Perceived Organizational Support。Journal of Applied Psychology，86(5)，825-836。  new window
38.黃旭男、陳怡潔(20091200)。薪酬制度之公平對觀光旅館業第一線員工工作滿足與離職傾向之影響。餐旅暨家政學刊，6(4)，285-306。new window  延伸查詢new window
39.Tett, R. P.、Meyer, J. P.(1993)。Job satisfaction, organizational commitment, turnover intention, and turnover: Path analysis based on meta-analytic findings。Personnel Psychology，46(2)，259-293。  new window
40.羅新興、周慧珍(20061200)。組織成員知覺主管支持對其離職傾向之影響--探討工作負荷與成就動機之干擾作用。人力資源管理學報，6(4)，67-80。new window  延伸查詢new window
41.沈進成、楊琬琪、郭振生(20060300)。內部行銷、組織承諾、工作滿意與學校效能影響關係之研究--以臺南地區國民小學為例。人力資源管理學報，6(1)，47-74。new window  延伸查詢new window
42.余鑑、于俊傑、廖珮妏(20081200)。連鎖餐飲業員工人格特質、工作特性、工作滿意度之研究--以美式星期五餐廳為例。臺北科技大學學報，41(2)，83-110。new window  延伸查詢new window
會議論文
1.蕭義軒(2011)。激勵制度對留任意願關係之研究--以連鎖速食業為例。2011餐旅管理暨產業發展國際學術研討會。台北：輔仁大學餐旅管理學系所。  延伸查詢new window
學位論文
1.楊碧菁(2008)。內部行銷、工作滿足與員工離職傾向關係之研究－以ERP產業為例(碩士論文)。淡江大學。  延伸查詢new window
2.黃慧瑜(2009)。觀光旅館員工工作滿足及離職傾向與內部行銷實行成效之研究(碩士論文)。國立台中技術學院，台中市。  延伸查詢new window
3.王翠品(2002)。內部行銷作為、工作滿足、與離職傾向關係之研究--以H連鎖娛樂事業為例(碩士論文)。國立中山大學。  延伸查詢new window
圖書
1.Meng, N. Y.(1998)。Incentive plans for work satisfaction。Malaysia：New Trail Times。  new window
2.Gronroos, C.(2001)。Service management and marketing。New York, NY：John Wiley and Sons。  new window
3.邱皓政(2003)。量化研究與統計分析：SPSS中文視窗版資料分析範例解析。五南圖書出版股份有限公司。  延伸查詢new window
4.Reyes, Pedro(1990)。Teachers and their workplace: Commitment, performance, and productivity。Sage Publication。  new window
5.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。  new window
6.吳明隆、涂金堂(2010)。SPSS與統計應用分析。台北：五南。  延伸查詢new window
7.榮泰生(2008)。AMOS與研究方法。五南。  延伸查詢new window
單篇論文
1.Yoshimura, K. E.(2003)。Employee traits, perceived organizational support, supervisory communication, affective commitment and intent to leave: Group differences，North Carolina State University。  new window
其他
1.交通部觀光局(2011)。興建或籌建中旅館，http://t-hotel.tbroc.gov.tw/politics/prepare.asp。  延伸查詢new window
2.行政院主計處(2010)。受雇員工薪資調查與生產力統計年報，http://www.dgbas.gov.tw/public/Attachment/15316325571.pdf。  延伸查詢new window
 
 
 
 
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