Café culture derives from the Western countries; however, today in Taiwan, it has already become a part of leisure life for many people. Interestingly, although there are so many chain stores in Taipei, the personalized café are still thriving. Identifying the reasons why people go to coffee shops has also become the main target for many researchers. With this research trend, there is more and more consumer behavior and marketing literature published. The current researches mainly focus on chain stores, their marketing and sign consumption as the principal. Most of them adopt the quantitative approach instead of discussing the personalized café’s space and explaining the experience by qualitative data. Therefore, it is imperative to make an alternative methodology to talk about the meaning of the personalized café's space. Taking ＂Wen-Shi-Kang＂ in Taipei as my major research area, with a qualitative approach such as interview method and textual analyses of Facebook, this paper will argue that the concepts of humanistic geography on ＂space＂ and ＂place＂ which developed by Yi-Fu Tuan can provide a framework for explaining the meaning of personalized café in the city. This analysis shows that the personalized café is treated by personalized café's owner as a ＂dream place＂. The personalized café isn't merely a store, but also a place for sharing. And for the customers, physiology perspective and experience make ＂space＂ transform into ＂place＂. Agreeing with the opinion ＂place is multivariate, I also revise the meaning of space which defined by Tuan. Just as Doreen Massey said, place can be a dynamic movement.