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題名：臺客音樂內容、聽覺置入點、臺客文化形象一致性、與文化認同對消費者品牌回憶與態度的影響
書刊名：經營管理學刊
作者：田祖武 引用關係／馬宗洸 引用關係／盧慧芳
作者(外文)：Tien, Tsu-wu／Ma, E. Tsung-kuang／Lu, Hui-fang
出版日期：2018
卷期：15
頁次：頁43-65
主題關鍵詞：品牌置入；臺客文化認同度；一致性；品牌態度；Brand placement；Taike culture identity；Congruence；Brand attitude
原始連結：連回原系統網址new window
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期刊論文
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7.茱力(2012)。刮盤、饒舌、混音譙出街頭文化一嘻哈音樂的演進步伐。PAR表演藝術雜誌，231，58-62。  延伸查詢new window
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11.蘇郁惠(2005)。青少年流行音樂偏好、態度與音樂環境之相關研究。藝術教育研究，9，1-32。new window  延伸查詢new window
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14.黃吉村、劉宗其(20050600)。文化認同下異國形象廣告效果之探討--以哈日風潮為例。中山管理評論，13(2)，417-449。new window  延伸查詢new window
15.Zajonc, R. B.(1968)。Attitudinal effects of mere exposure。Journal of Personality and Social Psychology，9(2, Pt.2)，1-27。  new window
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19.Balasubramanian, Siva K.、Karrh, James A.、Patwardhan, Hemant(2006)。Audience Response to Product Placements: An Integrative Framework and Future Research Agenda。Journal of Advertising，35(3)，115-141。  new window
20.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising，23(4)，29-46。  new window
21.Russell, Cristel Antonia(2002)。Investigating the Effectiveness of Product Placement in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude。Journal of Consumer Research，29(3)，306-318。  new window
22.DeLorme, Denise E.、Reid, Leonard N.(1999)。Moviegoers' Experiences and Interpretations of Brands in Films Revisited。Journal of Advertising，28(2)，71-95。  new window
23.Karrh, James A.、McKee, Kathy Brittain、Pardun, Carol J.(2003)。Practitioners' evolving views on product placement effectiveness。Journal of Advertising Research，43(2)，138-149。  new window
24.Lee, Y. H.(2000)。Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence。Journal of Advertising，29(2)，29-43。  new window
25.Dahlén, Micael、Lange, Fredrik(2004)。To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity。Journal of Marketing Theory and Practice，12(3)，20-35。  new window
26.Meyers-Levy, Joan、Tybout, Alice M.(1989)。Schema congruity as a basis for product evaluation。Journal of Consumer Research，16(1)，39-54。  new window
27.蔡振家、陳容姍、余思霈(20141200)。解析「主歌-副歌」形式：抒情慢歌的基模轉換與音樂酬賞。應用心理研究，61，239-286。new window  延伸查詢new window
28.Van Reijmersdal, E. A.、Rozendaal, E.、Buijzen, M.(2012)。Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames。Journal of Interactive Marketing，26(1)，33-42。  new window
29.Nebenzahl, I. D.、Jaffe, E. D.(1998)。Ethical dimensions of advertising executions。Journal of Business Ethics，17(7)，805-815。  new window
30.毛雅芬(2005)。大支：台客是氣質問題。誠品好讀，56，60-61。  延伸查詢new window
31.林慧斐(20140700)。聽覺與視覺置入一致性對行動廣告回憶與態度效果之探討。資訊社會研究，27，58-89。new window  延伸查詢new window
32.黃棋偉、卓聖格(20101100)。「臺客風」的設計研究--以「臺客搖滾嘉年華」活動視覺規劃為例。商業設計學報，14，273-292。new window  延伸查詢new window
33.葛雨純(2016)。臺中市肚皮舞學習者參與動機與文化認同之研究。嶺東體育暨休閒學刊，14，75-90。new window  延伸查詢new window
34.鄭珮淇(2017)。YouTube雙冠「這群人TGOP」，搞笑幕後一點都不瞎。Cheers快樂工作人雜誌，196，97-101。  延伸查詢new window
35.Burkhalter, J. N.、Thornton, C. G.(2012)。Advertising to the beat: An analysis of brand placements in hip-hop music videos。Journal of Marketing Communications，20(5)，366-382。  new window
36.De Gregorio, F.、Sung, Y.(2009)。Giving a shout out to Seagram's Gin: Extent of and attitudes towards brands in popular songs。Journal of Brand Management，17(3)，218-235。  new window
37.Delattre, E.、Colovic, A.(2009)。Memory and perception of brand mentions and placement of brands in songs。International Journal of Advertising，28(5)，807-842。  new window
38.Ferguson, N. S.、Burkhalter, J. N.(2015)。Yo, DJ, that's my brand: An examination of consumer response to brand placements in Hip-Hop music。Journal of Advertisings，44(1)，47-57。  new window
39.Furnham, A.、Goh, M. F.(2014)。Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements。Journal of Applied Social Psychology，44，60-70。  new window
40.Karrh, J. A.、Frith, K. T.、Callison, C.(2001)。Audience attitudes towards brand (product) placement: Singapore and United States。International Journal of Advertising，20(1)，3-24。  new window
41.Pham, M. T.、Vanhuele, M.(1997)。Analyzing the memory impact or advertising fragments。Marketing Letters，8(4)，407-417。  new window
42.Rolandelli, D. R.、Wright, J. C.、Huston, A. C.、Eakins, D.(1991)。Children's auditory and visual processing of narrated and nonnarrated television programming。Journal of Experimental Child Psychology，51(1)，91-122。  new window
43.Schmidt, H. C.(2011)。From Busta Rhymes' Courvoisier to Lady Gaga's Diet Coke: Product placement, music videos, and the third person effect。Florida Communication Journal，39(2)，1-10。  new window
44.Schmidt, T. L.、Hitchon, J. C.(1999)。When advertising and public relations converge: An application of schema theory to the persuasive impact of alignment ads。Journalism and Mass Communication Quarterly，76(3)，433-455。  new window
45.Shen, Y.、Chen, T.(2006)。When east meets west: The effect of cultural tone congruity in ad music and message on consumer ad memory and attitude。International Journal of Advertising，25(1)，51-60。  new window
46.Friestad, Marian、Wright, Peter(1994)。The Persuasion Knowledge Model: How People Cope with Persuasion Attempts。Journal of Consumer Research，21(1)，1-31。  new window
47.Cowley, Elizabeth、Barron, Chris(2008)。When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence。Journal of Advertising，37(1)，89-98。  new window
48.Gupta, Pola B.、Lord, Kenneth R.(1998)。Product Placement in movies: The Effect of Prominence and Mode on Audience Recall。Journal of Current Issues and Research in Advertising，20(1)，47-59。  new window
49.Nebenzahl, I. D.、Secunda, E.(1993)。Consumers' Attitudes toward Product Placement in Movies。International Journal of Advertising，12(1)，1-11。  new window
50.胡紹嘉(20120400)。旅歷臺灣，返想中國：一位來臺陸生的跨文化敘事與認同重構。新聞學研究，111，43-87。new window  延伸查詢new window
51.Keller, Kevin Lane(1993)。Conceptualizing, measuring, managing customer-based brand equity。Journal of Marketing，57(1)，1-22。  new window
52.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
53.陳箐繡、謝雅欣(20070700)。次文化服飾的符號消費與接合：以嘻哈與臺客服飾為探析焦點。視覺藝術論壇，2，21-46。new window  延伸查詢new window
會議論文
1.Mandler, George(1982)。The structure of value: Accounting for taste。The seventeenth Annual Carnegie Symposium on Cognition。Hillsdale, NJ：Erlbaum。3-36。  new window
2.DeLorme, D. E.、Reid, L. N.、Zimmer, M. R.(1994)。Brands in films: Young moviegoers' experiences and interpretations。American Academy of Advertising。  new window
3.蔡振家、李家瑋、陳志宏(2014)。華語流行歌曲的聽眾研究：腦造影實驗與生理訊號測量。2014創新研究國際學術研討會，國立政治大學 。台北：國立政治大學。  延伸查詢new window
研究報告
1.張小虹(2006)。身體-城市 (計畫編號：NSC95-2411-H-002-012)。  延伸查詢new window
學位論文
1.周冠妏(2008)。品牌來源國效應、日本文化認同程度與廣告中呈現的國家印象一致性對產品評估的影響(碩士論文)。國立政治大學。  延伸查詢new window
2.李靜怡(2005)。台灣青少年嘻哈文化的認同與實踐(碩士論文)。國立成功大學，台南市。  延伸查詢new window
3.黃棋偉(2011)。台客文化之視覺風格研究(碩士論文)。臺中技術學院。  延伸查詢new window
4.洪雅萍(2013)。台灣嘻哈音樂的在地異世界--以豬頭皮、MCHOTDOG為例(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.Davis, S.(1984)。The craft of lyric writing。Cincinnati, OH：Writer's Digest Books。  new window
2.Bryman, Alan、Cramer, Duncan(1997)。Quantitative data analysis with SPPS for windows: A guide for social scientists。Routledge。  new window
3.星野克美、黃恆正(1988)。符號社會的消費。臺北：遠流。  延伸查詢new window
4.楊國樞、文崇一、吳聰賢、李亦園(1996)。社會及行為科學研究法。台北：東華書局。new window  延伸查詢new window
5.Fiske, S. T.、Taylor, S. E.(1991)。Social cognition。NY：McGraw-Hill。  new window
6.江宜樺(19980000)。自由主義、民族主義與國家認同。臺北：揚智文化。new window  延伸查詢new window
其他
1.PlayMusic新聞小组(20161229)。玫壹壹跨年秀狂砸250萬製作費吸睛程度爆表，2016交出漂亮成績單、2017跨足海外發揚本土流行音樂，https://www.playmusic.tw/column_info.php?id=7942&type=spotlight。  延伸查詢new window
圖書論文
1.Cook, Thomas、Campbell, Donald(1975)。The Design and Conduct of Experiments and Quasi-experiments in Field Settings。Handbook of Industrial and Organizational Research。Chicago：Rand Mcnally & Co.。  new window
2.Bhatnagar, N.、Malkoc, S. A.、Aksoy, L.(2004)。Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy。The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion。Mahwah, NJ：Lawrence Erlbaum。  new window
3.Law, S.、Braun-Latour, K. A.(2004)。Product placements: How to measure their impact。The psychology of entertainment media: Blurring the lines between entertainment and persuasion。Mahwah, NJ：Lawrence Erlbaum。  new window
 
 
 
 
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