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題名：閱聽人跨媒介詮釋圖像敘事之美感傳播芻議：以繪本、iPad互動電子繪本為例
書刊名：中華傳播學刊
作者：賴玉釵 引用關係
作者(外文)：Lai, Yu-chai
出版日期：2018
卷期：33
頁次：頁181-215
主題關鍵詞：互媒詮釋；美感傳播；跨媒介敘事；圖像敘事；繪本；Intermedial interpreation；Aesthetic communication；Transmedia narrative；Pictorial narrative；Picture book
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:1252
  • 點閱點閱:27
本文以繪本、改編之iPad互動電子繪本為例，初探閱聽人跨媒介詮釋圖像敘事之美感傳播歷程。跨媒介參與和互媒詮釋相繫，含既定視域（類型互文、相互指涉互文）及想像。閱聽人因原作之互媒詮釋而形成預期，與改編文本互動後體現不確定感、否定性，引發驚奇及探索興趣。閱聽人需逐頁賞析繪本而視點游移，藉想像而弭合圖文間隙。閱聽人可因互動電子繪本之觸控設計而點擊畫面、開啟閱讀起點，藉主動參與而引導敘事邏輯，賦予視點游移新義。
In the study, picture books and interactive e-book adaptations of picture books were used to explore readers’ transmedia interpretations of the same pictorial narrative. Transmedia participation and intermedia interpretation are related, regarding generic intertextuality, referential intertextuality and imagination. Intermedia interpretation occurs when a reader familiar with the traditional form of a certain picture book is presented with an interactive electronic version. The reader experiences negation and becomes fascinated by the interactive design of the e-picture book. The new form stimulates the reader's interest in further interpreting and exploring the narrative. When a reader interprets a picture book, the wandering viewpoint is based on page-by-page reading, and the reader's imagination bridges gaps between pictures and texts. When a reader engages with an interactive e-book, the experience is initiated through indications to touch and click the screen. The reader ascertains the narrative logic of e-picture books, and their wandering viewpoint is redefined.
期刊論文
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10.von Stackelberg, Peter、Jones, Ruth Eira(20140300)。Tales of Our Tomorrows: Transmedia Storytelling and Communicating about the Future。Journal of Futures Studies，18(3)，57-76。new window  new window
11.Cahill, M.、McGill-Franzen, A.(2013)。Selecting "app" ealing and "app" ropriate book apps for beginning readers。The Reading Teacher，67(1)，30-39。  new window
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13.Dewdney, A.(2011)。Transmediation: Tracing the social aesthetic。Philosophy of Photography，2，97-113。  new window
14.Korat, O.、Shamir, A.(2014)。Do Hebrew electronic books differ from Dutch electronic books? A replication of a Dutch content analysis。Journal of Computer Assisted Learning，20，257-268。  new window
15.Kustritz, A.(2014)。Seriality and transmediality in the fan multiverse: Flexible and multiple marrative structures in fan fiction, art, and vids。TV Series，6，225-261。  new window
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17.Sangalang, A.、Johnson, J. M. Q.、Ciancio, K. E.(2013)。Exploring audience involvement with an interactive narrative: Implications for incorporating transmedia storytelling into entertainment-education campaigns。Critical Arts，7，127-146。  new window
18.Schugar, H. R.、Simith, C. A.、Schugar, J. T.(2013)。Teaching with interactive picture e-books in grades K-6。The Reading Teacher，66(8)，615-624。  new window
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圖書
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圖書論文
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6.Robillard, V.(2010)。Beyond definition: A pragmatic approach to intermediality。Media borders, multimodality and intermediality。New York, NY：Palgrave Macmillan。  new window
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12.Goodbrey, D. M.(2015)。Distortions in spacetime: Emergent narrative practices in comics' transition from print to screen。Storytelling in the media convergence age: Exploring screen narratives。New York, NY：Palgrave Macmillan。  new window
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15.Elleström, L.(2010)。[Media borders, multimodality and intermediality ] Introduction。Media borders, multimodality and intermediality。New York：Palgrave Macmillan。  new window
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