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題名:國際行銷與國際學生招收策略:德國經驗之探究
書刊名:教育政策論壇
作者:楊岱穎戴曉霞 引用關係
作者(外文):Yang, Dai-yingTai, Hsiou-hsia
出版日期:2011
卷期:14:1=37
頁次:頁1-32
主題關鍵詞:國際行銷國際學生德國GermanyInternational marketingInternational students
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:83
  • 點閱點閱:38
期刊論文
1.Hemsley-Brown, J.、Oplatka, I.(2006)。Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing。International Journal of Public Sector Management,19(4),316-338。  new window
2.Ng, I. C. L.、Forbes, J.(2009)。Education as service: The understanding of university experience through the service logic。Journal of Marketing for Higher Education,19(1),38-64。  new window
3.Altbach, P. G.(2004)。Higher education cross borders。Change,36(2),18-24。  new window
4.Enders, J.(2002)。Higher education, internationalization, and the nation-state。German Policy Studies,2(3),1-33。  new window
5.Hahn, K.(2003)。The changing Zeitgeist of German higher education and the role of GATS。Higher Education in Europe,28(2),199-215。  new window
6.Nicholls, J.、Harris, J.、Morgan, E.、Clarke, K.、Sims, D.(1995)。Marketing higher education: The MBA experience。International Journal of Educational Management,9(2),31-38。  new window
7.余曉雯(20081100)。德國招收外國學生策略之研究。比較教育,65,63-107。new window  延伸查詢new window
8.Mazzarol, T.(1998)。Critical success factors for international education marketing。International Journal of Educational Management,12(4),163-175。  new window
9.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1985)。Problems and Strategies in Service Marketing。Journal of Marketing,49(1),33-46。  new window
研究報告
1.Academic Cooperation Association(2005)。Perceptions of European higher education in third countries: Final report。  new window
圖書
1.Organization for Economic Co-operation and Development(2009)。Education at a glance 2009。Paris, France:Organization for Economic Co-operation and Development。  new window
2.Lovelock, Christopher、Wirtz, Jochen、周逸衡、凌儀玲(2005)。服務業行銷。臺北:臺灣培生教育。  延伸查詢new window
3.Cravens, David W.、Piercy, Nigel F.、陳智凱(2008)。策略行銷。臺北:麥格羅希爾。  延伸查詢new window
4.Kotier, P.、Armstrong, G.、Ang, S. H.、Leong, S. M.、Tan, C. T.、Tse, D. K.、葛維鈞(2009)。行銷學原理:亞洲觀點。臺北:臺灣培生教育。  延伸查詢new window
5.德國駐台北學術交流資訊中心(2007)。留學德國。臺北:德國駐台北學術交流資訊中心。  延伸查詢new window
6.賴麗琇(2003)。德國史。臺北:五南。  延伸查詢new window
7.Etzel, M. J.、Walker, B. J.、Stanton, W. J.、瞿秀蕙(2004)。行銷管理。臺北:麥格羅希爾。  延伸查詢new window
8.Deupree, J.(2002)。Strategies to recruit US students to study in other national systems。New York, NY:Deutscher Akademischer Austausch Dienst。  new window
9.Deutscher Akademischer Austausch Dienst(2008)。Destination Germany: A pocket guide for international students。Bonn, Germany:Deutscher Akademischer Austausch Dienst。  new window
10.Deutscher Akademischer Austausch Dienst(2009)。DAAD annual report 2008: Summary。Bonn, Germany:Deutscher Akademischer Austausch Dienst。  new window
11.Deutscher Akademischer Austausch Dienst(2009)。Studying in Germany: A practical guide forinternational students。Bonn, Germany:Deutscher Akademischer Austausch Dienst。  new window
12.Deutscher Akademischer Austausch Dienst(2010)。Studying in Germany: A good choice for your child。Bonn, Germany:Deutscher Akademischer Austausch Dienst。  new window
13.Hochschul-Informations-System GmbH(2008)。Internationalization of higher education: Foreign students in Germany and German students abroad, results of the 18th social survey of Deutsches Studentenwerk。Berlin, Germany。  new window
14.Observatory on Borderless Higher Education、Kingston University London(2009)。UK universities and Europe: Competition and internationalization。London, England:UK Higher Education Europe Unit:UK Higher Education International Unit。  new window
15.Organization for Economic Co-operation and Development(2002)。Education policy analysis。Paris, France:Organization for Economic Co-operation and Development。  new window
16.Organization for Economic Co-operation and Development(2004)。Internationalization and trade in higher education: Opportunity and challenges。Paris, France:Organization for Economic Co-operation and Development。  new window
17.Organization for Economic Co-operation and Development(2010)。Education at a glance。Paris:Organization for Economic Co-operation and Development。  new window
18.Sak, O.、Shaw, J. J.(2004)。International marketing: Analysis and strategy。New York, NY:Routledge。  new window
19.United Nations Educational, Scientific and Cultural Organization(1991)。UNESCO statistical yearbook。Paris, France:United Nations Educational, Scientific and Cultural Organization。  new window
20.Mazzarol, Tim、Soutar, Geoffrey N.(2001)。The global market for higher education: Sustainable competitive strategies for the new millennium。Cheltenham, England:Edward Elgar。  new window
21.de Wit, Hans(2002)。Internationalization of Higher Education in the United States of America and Europe: A Historical, Comparative, and Conceptual Analysis。Westport, Connecticut:Greenwood Publishing Group。  new window
22.United Nations Educational, Scientific and Cultural Organization(1992)。UNESCO Statistical Year Book。UNESCO Statistical Year Book。Paris, France:United Nations Educational, Scientific and Cultural Organization。  new window
23.Kotier, Philip、Armstrong, Gary(2006)。Principles of Marketing。Upper Saddle River, NJ:Pearson prentice Hall。  new window
24.Zeithaml, Valarie A.、Bitner, Mary J.、黃鵬飛(2002)。服務行銷。臺北:麥格羅希爾。  延伸查詢new window
25.陳惠邦(2001)。德國教育。臺北市:師大書苑。  延伸查詢new window
26.榮泰生(2005)。行銷學。台北:五南圖書出版股份有限公司。  延伸查詢new window
27.Krip, David L.、賴慈芸(2004)。搶救大學--都是行銷惹的禍?!。臺北:天下雜誌。  延伸查詢new window
28.戴曉霞(2006)。世界一流大學之卓越與創新。臺北市:高等教育。new window  延伸查詢new window
29.United Nations Educational, Scientific and Cultural Organization(1996)。UNESCO Statistical Yearbook。Paris, France:United Nations Educational, Scientific and Cultural Organization。  new window
其他
1.Alumniportal Deutschland(2008)。About Alumniportal Deutschland,https://www.alumniportal-deutschland.org/index.php, 2010/05/18。  new window
2.Academic Ranking of World Universities(2009)。Top 100 world universities,http://www.arwu.org/ARWUStatistics2009.jsp, 2009/11/05。  new window
3.Auswärtiges Amt(2009)。Visas for entry into Germany,http://www.auswaertiges-amt.de/EN/EinreiseUndAufenthalt/Visabestimmungen_node.htm, 2010/05/20。  new window
4.Bundesministerium für Bildung und Forschung(2004)。Internationalization of higher education,http://www.bmbf.de/en/908.php, 2009/02/22。  new window
5.Deutscher Akademischer Austausch Dienst(2007)。Information on the statutory frameworks applicable to the pursuit of gainful employment by foreign students, academics and scientists,http://www.daad.de/imperia/md/content/en/deutschland/downloads/infoemployment.pdf, 2010/05/16。  new window
6.Deutscher Akademischer Austausch Dienst(2010)。“The ins and outs of international university marketing” seminar at the international DAAD academy,http://www.daad.org/?p=archive07-10, 2010/12/08。  new window
7.Deutscher Akademischer Austausch Dienst(2010)。Study and research in Germany: Tuition fees on their way,http://www.daad.de/deutschland/wege-durchsstudium/kosten/06199.en.html, 2010/04/30。  new window
8.Deutscher Akademischer Austausch Dienst,Hochschul-Informations-System GmbH(2009)。Daten Wissenschaft weltoffen 2009,http://www.wissenschaftweltoffen.de/daten/2009/, 2010/05/14。  new window
9.Deutsches Studentenwerk(2010)。Universities and Studentenwerke,http://www.internationale-studierende.de/en/prepare_your_studies/studying_in_germany/universities_and_studentenwerke/, 2010/05/16。  new window
10.Douglass, J. A.(2010)。Higher education budgets and the global recession: Tracking varied national responses and their consequences,http://cshe.berkeley.edu/publications/docs/ROPS.4Douglass.HEGlobalRecession.3.8.10.pdf, 2010/04/13。  new window
11.Goethe-Institut(2010)。Goethe-Instituts worldwide: Countries,http://www.goethe.de/ins/wwt/sta/enindex.htm, 2010/05/19。  new window
12.Hüttl, W.(2001)。GATE Germany: A new joint initiative of German higher education institutions,http://www.nature.com/naturejobs/2001/010426/full/nj0086.html, 2010/04/16。  new window
13.International Association of Universities(2009)。Initial results: 2009 IAU global survey on internationalization of higher education,http://www.iau-aiu.net/intemationalization/pdf/Key_results_2009.pdf, 2009/12/12。  new window
14.Labi, A.(20091002)。Global survey finds shifts in universities’ internationalization priorities,http://chronicle.texterity.com/chronicle/20091002a/?pg=23。  new window
15.Muller, C.(2008)。Promoting German higher education worldwide: Marketing, branding, recruitment,http://www.highereducationpromotion.eu/web/images/Seminar_presentations/daad_general_presentation.pdf, 2010/05/02。  new window
16.Obst, D.(2007)。National policies for international education,http://www.iienetwork.org/page/116248/, 2009/10/18。  new window
17.Schmitt-Roschmann, V.(20100225)。Germany to promote “language of ideas”,http://abcnews.go.com/International/wireStory7id-9946019。  new window
18.Spiewak, M.(2008)。Facts about Germany: Education, science and research,http://www.tatsachen-ueber-deutschland.de/fileadmin/festplatte/sprachen/download/englisch/TAT_ENG_08_08Forsch.pdf, 2010/04/30。  new window
19.Tobin, L.(2009)。Tweet and lowdown,http://www.guardian.co.uk/education/2009/may/12/universities-facebook-twitter, 2009/09/12。  new window
20.TU9(2010)。TU9: Excellence in engineering and the sciences made in Germany,http://www.tu9.de/en/index.php, 2010/05/15。  new window
21.United Nations Educational, Scientific and Cultural Organization(2002)。UNESCO institute for statistics,http://stats.uis.unesco.org/unesco/TableViewer/tableView.aspx?ReportId=170, 2009/01/11。  new window
22.United Nations Educational, Scientific and Cultural Organization(2009)。Global education digest 2009: Comparing education statistics across the world,http://www.ifap.ru/library/book433.pdf, 2009/09/13。  new window
圖書論文
1.Hahn, K.、Teichler, U.(2005)。Internationalization mainstreaming in German higher education。Globalization and higher education。Hiroshima, Japan:Research Institute for Higher Education, Hiroshima University。  new window
2.Kehm, B. M.(2006)。Germany。International handbook of higher education。Dordrecht, Netherlands:Springer。  new window
3.Kehm, B. M.、Last, B.(1997)。Germany。National policies for the internationalization of higher education in Europe。Stockholm, Sweden:National Agency for Higher Education。  new window
4.謝斐敦、張源泉(2009)。德國教育。比較與國際教育。臺北市:高等教育。new window  延伸查詢new window
 
 
 
 
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