本研究旨在探討參與墾丁水域香蕉船活動遊客幸福感之研究，以自編調查問卷，讓參與香蕉船活動遊客填寫，並進行描述統計、因素分析、t-test及多元迴歸分析，以瞭解遊客背景與幸福感受程度間之差異。結果得知遊客內心的幸福感程度以「和朋友一起乘坐香蕉船很有趣」為最佳的選項。藉由因素分析法，有效建立「滿足成就」、「肯定生命」、「關心他人」及「促進感情」的4個構面。由t-test得知，性別、年齡、學歷、月收入與居住地，均會影響遊客對於幸福感之感受。由多元迴歸分析，「促進感情」因素對於「和朋友一起乘坐香蕉船很有趣」之變異量達55.1%，最具有影響力。

This study is to discuss vistor's happiness in attending the banana boat activities. Questionnaires were provided to the visitor who attends the activities and analyzed with description statistic, factor analysis, t-test, and multiple regression after collected. The results show that the "It is good on the boat with friends" was the best item to describe the happiness by visitors. Through factor analysis, four aspects were identified as "satisfaction and achievement", "positive on life", "caring other people", and "better relationship". As a result of t-test, the happiness sensed was affected by gender, age, education, income and domicile. The multiple regression shows that the "better relationship", counts 55.1% of the variance, has the determined influence to "It is good on the boat with friends".