The author looks at ways that temples in Tainan, Taiwan produce religious discourses, and how the cross-temple publicity is constructed. Contingency is presented as an essential factor in this religious construction. A mutual-reinforcing operation between transcendental and secular discourses is found as a characteristic of the discursive production of popular religion. This basic operation shows how temples in Tainan have undergone a transformation from public entities to temple associations since the 1970s. This transformation has at least two implications: (a) the guiding principle of temple publicity has changed from territorial to power-holding, and (b) the emergence of structural differentiation in the field of popular religion. In connection with this, the author reflects on the potential for and difficulty of integrating local temples within the politico-cultural localization.