期刊論文1. | Hwang, Ing-San、Chi, Der-Jang(2005)。Relationships among internal marketing, employee job satisfaction and international hotel performance: An empirical study。International Journal of Management,22(2),285-293。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | 郭維哲(200606)。學校行銷與組織績效關係之研究--以組織結構為干擾變項。新竹教育大學學報,22,25-56。 延伸查詢![new window](/gs32/images/newin.png) |
3. | Papasolomou, I.、Vrontis, D.(2006)。Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry。Journal of Brand Management,14(1),177-195。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Chang, C. S.、Chang, H. C.(2009)。Perceptions of Internal Marketing and Organizational Commitment by Nurses。Journal of Advanced Nursing,65(1),92-100。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Leonidas, A. Z.、Vassilis, M.(2007)。Fostering Corporate Entrepreneurship through Internal Marketing: Implications for Change in the Public Sector。European Journal of Innovation Management,10(4),413-433。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Quester, P. G.、Kelly, A.(1999)。Internal marketing practices in the Australian financial sector: an exploratory study。Journal of applied Management studies,8(2),217-229。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | 謝維齊(20050500)。從「內部行銷」談學校經營。南投文教,22,62-65。 延伸查詢![new window](/gs32/images/newin.png) |
8. | Raskin, M. S.(1994)。The Delphi study in field instruction revisited: Expert consensus on issues and research priorities。Journal of Social Work Education,30(1),75-89。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Burnette, D.、Morrow-Howell, N.、Chen, L. M.(2003)。Setting priorities for gerontological social work research: A national Delphi study。The Gerontologist,43(6),828-838。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | 尤玲妙、何黎明、賴佳淳(20050100)。私立大學校院內部行銷作為與顧客導向之關聯性研究--以S科技大學為例。教育經營與管理研究集刊,1,155-188。 延伸查詢![new window](/gs32/images/newin.png) |
11. | 朱家興(20050900)。以內部行銷的觀點看學務工作經營管理之應用--以國立屏東教育大學軍訓室為例。學生事務,44(3)-45(1),106-112。 延伸查詢![new window](/gs32/images/newin.png) |
12. | 江俐玲(20060800)。推動內部行銷作為,有效提升學校效能。師說,193,8-11。 延伸查詢![new window](/gs32/images/newin.png) |
13. | 林義鈜、陳俊凱、林高德、何清松、劉育能、周志銜(20040800)。某區域醫院SARS事件醫院內部行銷作為與醫護人員工作滿意度之研究。醫院,37(4),11-22。 延伸查詢![new window](/gs32/images/newin.png) |
14. | 張媛甯(20060100)。內部行銷的核心理念及其在高等教育機構變革管理上之應用--以推動教師績效評核方案為例。教育經營與管理研究集刊,2,97-123。 延伸查詢![new window](/gs32/images/newin.png) |
15. | 陳俊凱、洪維河、林義鈜、周志銜、劉育能、何清松(20041000)。某公立區域醫院SARS事件醫院內部行銷作為與醫護人員離職傾向之研究。醫院,37(5),11-23。 延伸查詢![new window](/gs32/images/newin.png) |
16. | Aburoub, A. S.、Hersh, A. M.、Aladwan, K.(2011)。Relationship between internal marketing and service quality with customers' satisfaction。International Journal of Marketing Studies,3(2),107-118。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Arnett, D. B.、Laverie, D. A.、Mclane, C.(2002)。Using job satisfaction and pride as internalmarketing tools。Cornell Hotel and Restaurant Administration Quarterly,43(2),87-96。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Fudith, B. R.、Steel, L.(2002)。Employees, customers and internal marketing strategies in LIS。Library Management,23(8/9),384-393。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Jou, J. Y. H.、Chou, C. K.、Fu, F. L.(2008)。Development of an instrument to measure internal marketing concept。Journal of Applied Management and Entrepreneurship,13(3),66-79。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Kale, S. H.(2007)。Internal marketing: An antidote for Macau's labor shortage。UNLV Gaming Research & Review Journal,11(1),1-11。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | MacStravic, R. S.(1985)。Internal marketing for hospitals。Health Marketing Quarterly,3(2/3),47-55。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Mosley, R. W.(2007)。Customer experience, organizational culture and the employer brand。Journal of Brand Management,15(2),123-134。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Peltier, J. W.、Scovotti, C.(2004)。Relationship marketing and disadvantaged health care segments: Using internal marketing to improve the vocational rehabilitation process。Health Marketing Quarterly,22(2),69-90。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Peltier, J.、Nill, A.、Schibrowsky, J. A.(2003)。Internal marketing, nurse loyalty and relationship marketing: An exploratory study of German nurses。Health Marketing Quarterly,20(4),63-82。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Schultz, D. E.(2004)。Building an internal marketing management calculus。Interactive Marketing,6(2),111-129。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Greene, Walter E.、Walls, Gary D.、Schrest, Larry J.(1994)。Internal Marketing: The Key to External Marketing Success。Journal of Services Marketing,8(4),5-13。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | 林仁煥(20080900)。學校創新經營的金三角行銷策略之探究--以臺北縣屈尺國小為例。學校行政,57,165-190。 延伸查詢![new window](/gs32/images/newin.png) |
28. | 吳宗立(20060800)。國民小學學校行銷策略之研究:以高雄縣為例。初等教育學刊,24,13-35。 延伸查詢![new window](/gs32/images/newin.png) |
29. | 吳宗立(20041100)。學校經營的行銷策略。教育資料與研究,61,62-69。 延伸查詢![new window](/gs32/images/newin.png) |
30. | Rafiq, M.、Ahmed, P. K.(1993)。The scope of internal marketing: Definition the boundary between marketing and human resource management。Journal of Marketing Management,9(3),219-232。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
31. | 劉秀曦(20020600)。內部行銷在學校教育革新上之應用。中等教育,53(3),94-105。 延伸查詢![new window](/gs32/images/newin.png) |
32. | Cooper, Jack、Cronin, John J.(2000)。Internal Marketing: A Competitive Strategy for the Long-term Care Industry。Journal of Business Research,48(3),177-181。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
33. | Collins, Brett、Payne, Adrian(1991)。Internal Marketing: A New Perspective for HRM。European Management Journal,9(3),261-270。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
34. | Foreman, Susan K.、Money, Arthur H.(1995)。Internal marketing: Concepts, measurement and application。Journal of Marketing Management,11(8),755-768。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
35. | 林振春(19920100)。德惠法(Delphi Techniluc)。民意月刊,169,82-101。 延伸查詢![new window](/gs32/images/newin.png) |
36. | 巫喜瑞、周逸衡(20010200)。內部行銷導向在醫院護理人員管理上之應用。醫院,34(1),42-56。 延伸查詢![new window](/gs32/images/newin.png) |
37. | Conduit, Jodie、Mavondo, Felix T.(2001)。How critical is internal customer orientation to market orientation?。Journal of Business Research,51(1),11-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
38. | 賴香如、李碧霞、卓俊辰、呂昌明、溫婉玉、周維倫(20100300)。透過現職教師建構國中健康與體育學習領域之自尊教學指標。教育科學研究期刊,55(1),127-154。 延伸查詢![new window](/gs32/images/newin.png) |
39. | 沈進成、楊琬琪、郭振生(20060300)。內部行銷、組織承諾、工作滿意與學校效能影響關係之研究--以臺南地區國民小學為例。人力資源管理學報,6(1),47-74。 延伸查詢![new window](/gs32/images/newin.png) |
40. | Piercy, N. F.、Morgan, N. A.(1991)。Internal marketing: The missing half of the marketing programme。Long Range Planning,24(2),82-93。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
41. | 賴廷彰、李逸嫻(20070600)。內部行銷、組織文化對組織承諾影響關係之研究--以新竹地區國民小學為例。管理與教育研究學報,7,177-198。 延伸查詢![new window](/gs32/images/newin.png) |
42. | Brooks, Roger F.、Lings, Ian N.、Botschen, Martina A.(1999)。Internal Marketing and Customer Driven Wavefronts。The Service Industries Journal,19(4),49-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
43. | Gummeson, E.(1987)。Implementation Requires a Relationship Marketing Paradigm。Academy of Marketing Science,26(3),242-249。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
44. | Ferdous, A. S.(2008)。Integrated internal marketing communication (IIMC)。The Marketing Review,8(3),223-235。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
45. | Cano, C. R.、Sams, D.(2009)。The Importance of an Internal Marketing Orientation in Social Service。International Journal of Nonprofit and Voluntary Sector Marketing,14(3),285-295。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
46. | Barnes, B. R.、Morris, D. S.(2000)。Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises。Total Quality Management,11(4-6),473-483。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |