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題名：陸客低價團購物站購物之研究
書刊名：島嶼觀光研究
作者：董孟修 引用關係
作者(外文)：Tung, Meng-hsiu
出版日期：2015
卷期：8:1
頁次：頁1-24
主題關鍵詞：購物站；旅遊購物；大陸旅遊法；焦點團體法；Shopping store；Tour shopping；Chinese travel law；Focus groups
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:1290
  • 點閱點閱:60
大陸旅遊法規範旅行社安排旅遊團購物行程，期能提升旅遊品質。本研究藉由質性研究方法之焦點團體訪談輔以深度訪談方式收集19位旅遊從業人員之經驗，探討台灣購物站之起源與發展、大陸旅遊法實施前後陸客低價團購物站購物情況。訪談內容經過嚴謹的資料分析發現：1.台灣購物站起源於提供旅遊團客購物服務，逐漸發展成提供駕駛佣金與服務，吸引其帶團客來購物。2.大陸旅遊法實施前，旅行社經由安排陸客低價團至購物站購物補償團費。3.大陸旅遊法實施後旅行社改安排陸客低價團至觀光工廠、觀光博物館參觀，部分購物站直接進駐旅館設櫃。本研究亦提出台灣購物站建立品牌知名度、良好購物環境與氣氛、吸引全球觀光客來台之建議。
Chinese travel law restricts travel agents to arrange shopping programs for promoting the quality of travel. By qualitative research methods, including focus groups and in-depth interviews, this research investigates the origin and development about shopping stores in Taiwan. This research also aims at the discussion the situation that before and after practice Chinese travel law about Chinese people low-price tour groups shopping at shopping stores. The research data gathered from 19 interviewees indicates that:1) the origin of shopping store is that store wants to service group tourist, then shopping stores supply commissions and service to bus drivers for attracting them to take tourist to shopping stores,2) before practicing Chinese travel law, travel agents arrange Chinese people low-price tour groups to shopping store in order to complete travel fee, and 3) after practicing Chinese travel law, travel agents arrange Chinese people low-price tour groups to visit tourism factories and museums. Some shopping stores direct set the stores in hotels. Furthermore, this research suggests that shopping stores should create their brands, nice shopping atmosphere and attract global tourist.
期刊論文
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2.Jones, M. A.(1999)。Entertaining shopping experiences: An exploratory investigation。Journal of Retailing and Consumer Services，6(3)，129-139。  new window
3.Scarpi, Daniele(2005)。Hedonic and Utilitarian Behaviour in Specialty Shops。The Marketing Review，5(1)，31-44。  new window
4.范世平(2003)。中資旅遊業搞一條龍搶灘入台。中國通財經月刊，108，76-79。  延伸查詢new window
5.陳振燧、陳良進(2013)。相同品牌為何購買意願不同？--旅遊觀點。觀光休閒學報，19(2)，129-150。  延伸查詢new window
6.Costello, C. A.、Fairhurst, A.(2002)。Purchasing behavior of tourists towards。International Journal of Hospitality & Tourism Administration，3(3)，7-17。  new window
7.LeHew, M. L. A.、Wesley, S. C.(2007)。Tourist shoppers' satisfaction with regional shopping mall experiences。International Journal of Culture, Tourism and Hospitality Research，1(1)，82-96。  new window
8.Mak, A. H. N.、Wong, K. K. F.、Chang, R. C. Y.(2011)。Critical Issues Affecting the Service Quality and Professionalism of the Tour Guides in Hong Kong and Macau。Tourism Management，32(6)，1442-1452。  new window
9.Paige, R. C.、Littrell, M. A.(2003)。Tourism activities and shopping preferences。Journal of Shopping Center Research，10(2)，7-25。  new window
10.Schultz, D. E.(1997)。Organize IMC Program from outside-in。Marketing News，31，12-13。  new window
11.Yüksel, A.、Yüksel, F.(2007)。Shopping risk perceptions: Effects on tourist’s emotions, satisfaction and expressed loyalty intentions。Tourism Management，28(3)，703-713。  new window
12.Thurmond, V. A.(2001)。The point of triangulation。Journal of Nursing Scholarship，21(1)，253-258。  new window
13.Timothy, D. J.、Butler, R. W.(1995)。Cross-border shopping: a North American perspective。Annals of Tourism Research，22(1)，16-34。  new window
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15.Yu, H.、Littrell, M. A.(2003)。Product and Process Orientations to Tourism Shopping。Journal of Travel Research，42(2)，140-150。  new window
16.Yüksel, A.(2004)。Shopping experience evaluation: A case of domestic and international visitors。Tourism Management，25(6)，751-759。  new window
17.Yüksel, A.(2007)。Tourist shopping habitat: Effects on emotions, shopping value and behaviours。Tourism Management，28(1)，58-69。  new window
18.Decrop, A.(1999)。Triangulation in Qualitative Tourism Research。Tourism Management，20(1)，157-161。  new window
19.Balasubramanian, S. K.(1994)。Beyond Advertising and Publicity : Hybrid Messages and Public Policy Issues。Journal of Advertising，23(4)，29-46。  new window
20.孔方正、張超銘(20120600)。消費者產品涉入、產品知識對購買意願之影響--以替代能源車為例。休閒與社會研究，5，37-50。new window  延伸查詢new window
21.高博銓(20021100)。教育研究法--焦點團體訪談法。教育研究，103，101-110。new window  延伸查詢new window
22.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。  new window
23.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
24.Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing，66(2)，120-141。  new window
25.董孟修(20131200)。華語導遊接待陸客低價團之研究。觀光休閒學報，19(3)，233-255。new window  延伸查詢new window
26.Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing，49(4)，48-64。  new window
會議論文
1.范世平(2008)。當前開放大陸觀光客來台發展之政治經濟分析。新形勢下的兩岸關係學術研討會。新北市：致理技術學院。  延伸查詢new window
學位論文
1.吳代婷(2011)。由中立化理論探討導遊偏差行為--以導遊阿珍罵客事件為例(碩士論文)。高雄餐旅大學。  延伸查詢new window
圖書
1.Day, G. S.(1970)。Buying attitudes and brand choice。New York, NY：Free Press。  new window
2.Kotler, Philip、Bowen, John T.、Makens, James C.(1996)。Marketing for Hospitality and Tourism。Upper Saddle River, NJ：Prentice-Hall。  new window
3.林建煌(2012)。服務行銷與管理。台北市：華泰文化事業股份有限公司。  延伸查詢new window
4.陳建和(2012)。觀光研究方法。台北市：五南圖書公司。  延伸查詢new window
5.Moldoveanu, M.、Ioan-Franc, V.(1997)。Marketing and culture。Bucharest：Expert Publishing House。  new window
6.Schultz, D. E.、Barnes, B. E.(1995)。Strategic Advertising Campaigns。Lincolnwood, Ill.：NTC Business Books。  new window
7.Falk, Pasi、Campbell, Colin(1997)。The Shopping Experience。Sage。  new window
8.潘淑滿(2005)。質性研究：理論與應用。臺北：心理出版社。  延伸查詢new window
9.陳向明(2008)。社會科學質的研究。臺北市：五南圖書。new window  延伸查詢new window
10.Krueger, Richard A.、Casey, Mary A.(2000)。Focus Groups: A Practical Guide For Applied Research。Sage。  new window
11.McCarthy, E. Jerome(1981)。Basic Marketing: A Managerial Approach。Richard D. Irwin, Inc.。  new window
12.Strauss, Anselm、Corbin, Juliet(1998)。Basics of Qualitative Research: Techniques and Procedures for Developing Grounder Theory。Sage。  new window
13.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
其他
1.內政部入出國及移民署(2014)。政府資訊公開，http://www.immigration.gov.tw/ct.asp?xItem=1084043&CtNode=32543&mp=1， 2014/02/02。  延伸查詢new window
2.觀光局(2014)。行政資訊系統觀光法規，http://admin.taiwan.net.tw/law/law.aspx?no=130， 2014/10/20。  延伸查詢new window
圖書論文
1.Gee, C. Y.(1989)。Travel related to shopping and financial services。The travel industry。New York：Van Nostrand Reinhold。  new window
2.Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives on involvement。Research frontiers in marketing: Dialogues and directions。American Marketing Association。  new window
 
 
 
 
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