九二一地震迄今已逾十年，原本的客家地區新社，因地震後社會文化結構變遷，使在地客家文化消逝快速，重建產業及地方文化精神的重塑和新的社會價值定位，關係著社區整體發展與文化精神的傳承，有鑒於此，除了提升區域產業文化振興社區之外，重建地區文化價值定位與文化薪傳更是區域結構的核心。本研究針對籌劃重建推動成員，包括公所課長、文史協會、社區促進協會、活動規劃專員、農會推廣人員及地方具代表性居民進行深度訪談，並深入社區參與重建會議個案研討及區域代表性活動觀察記錄，研究客家居民對區域再結構文化再創造及文化意象的再現、地方文化產業的轉化或創新等，並探討區域政策規劃成效對居民的影響。研究發現如下：一、產業文化的創新關係著聚落居民實質經濟生活面，凸顯規劃者調節整合機制的功能與意義。二、重建區域內因社會結構變遷，有不同文化不同族群介入，使連結機制之運作，更加複雜與重要，因此在地文化的再現是區域文化重塑的價值核心。三、區域呈現新的結構與文化的創新，如何使區域產業、文化再創造變的更具意義，區域居民意識所表達的期望結構，也就是居民認同是關鍵。本研究期望能給與現行政策規劃者、地方組織與居民及後續研究者反思參考，並對新社客家文化再現、薪傳與永續性發展的推動有所裨益。

Until now, 921 earthquake has been ten years already. After that, Shin-She, which is located in Hakka culture area vanishes rapidly. Taking this into consideration not only urgent to promote region industry and culture promotion community but also urge the region of Hakka's culture value orientation and legacy. The researcher goes deep into community carries on the case and observes the activity participation of the region representation. The primary intention lies in probing into the Hakka's residents' newly creation of region restructure culture. The reappearance of Hakka's culture image, the transformation or the innovation of the region culture industry, also the influence of the plan of the policy within this region to residents. This researcher has discovered : First, the industrial culture's innovation is relating to the essence economic life aspects of the local residents. Second, the appearance of local area culture is the core value which the region culture remolds. Third, how to make the region industry and the recreation of culture become more significant. The expectation of this research is the consideration reference crucial to give the present policy planners, the local organizations, the residents, and the following researchers. Furthermore, expect this research has the benefits on the reappearance of Hakka's culture image in Shin-She, the legacy, and the impetus of the eternal development.