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題名:應用「重要-表現程度分析法」探討國民中學實施顧客關係管理之研究
書刊名:教育行政研究
作者:張文權范熾文
作者(外文):Chang, Wen-chengFan, Chi-wen
出版日期:2014
卷期:4:1
頁次:頁61-93
主題關鍵詞:重要-表現程度分析法國民中學顧客關係管理Importance-performance analysisJunior high schoolsCustomer relationship management
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:179
  • 點閱點閱:4
期刊論文
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3.Williams, A. E.、Neal, L. L.(1993)。Motivational assessment in organizations: An application of importance-performance analysis。Journal of Park and Recreation Administration,11(2),60-71。  new window
4.Griffin, T.、Edwards, D.(2012)。Importance-performance analysis as a diagnostic tool for urban destination managers。Anatolia: An International Journal of Tourism & Hospitality Research,23(1),32-48。  new window
5.Chan, Joseph O.(2005)。Toward a unified view of customer relationship management。The Journal of American Academy of Business,6(1),32-38。  new window
6.Payne, Adrian、Frow, Pennie(2005)。A Strategic Framework for Customer Relationship Management。Journal of Marketing,69(4),167-176。  new window
7.Winer, R. S.(2001)。A framework for customer relationship management。California Management Review,43(4),89-105。  new window
8.Schwartzman, R.(1995)。Are students customers? The metaphoric mismatch between management and education。Education,116(2),215-222。  new window
9.Hawes, J. M.、Rao, C. P.(1985)。Using importance-performance analysis to develop health care marketing strategies。Journal of Health Care Marketing,5(4),19-25。  new window
10.Srivastava, Rajendra K.、Shervani, Tasadduq A.、Fahey, Liam(19990101)。Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing。Journal of Marketing,63(4),168-179。  new window
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12.劉明德(20031000)。學校經營與顧客關係管理之探討。技術及職業教育,77,31-34。  延伸查詢new window
13.許添明、陳俞琪(20111200)。偏遠地區國中家長在學校、家庭與社區夥伴關係之研究。教育行政研究,1(2),211-242。new window  延伸查詢new window
14.陳建良、王建智、蕭秀惠(20051200)。顧客關係管理應用於市場行銷之通用參考模式與方法。中原學報,33(4),595-622。  延伸查詢new window
15.蔡俊傑(20051200)。顧客關係管理與學校社區經營。教育研究,140,100-109。new window  延伸查詢new window
16.錢幼蘭(20070100)。企業顧客關係行銷概念在學校之轉化應用:以一國民中學為例。教育經營與管理研究集刊,3,81-105。new window  延伸查詢new window
17.饒達欽、戴建耘、簡慶郎、鍾怡慧(20050600)。學生輔導工作運用客戶關係管理與資料採礦技術之規劃研究。技術及職業教育學報,9,1-11。  延伸查詢new window
18.Chambers, L.(1998)。How customer-friendly is your school?。Educational Leadership,56(2),33-35。  new window
19.Karimi, J.、Somers, T. M.、Gupta, Y. P.(2001)。Impact of information technology management practices on customer service。Journal of Management Information Systems,17(4),125-158。  new window
20.King, Stephen F.、Burgess, Thomas F.(2008)。Understanding success and failure in customer relationship management。Industrial Marketing Management,37(4),421-431。  new window
21.Madhoushi, M.、Saghari, F.、Madhoushi, Z.(2011)。Survey of customer knowledge management impact on customer relationship management: (Iranian study)。International Journal of Business and Social Science,2(20),215-226。  new window
22.Seeman, E. D.、O'Hara, M.(2006)。Customer relationship management in higher education: Using information systems to improve the student-school relationship。Campus-Wide Information Systems,23(1),24-34。  new window
23.Waslander, S.(2007)。Mass customization in schools: Strategies Dutch secondary schools pursue to cope with the diversity-efficiency dilemma。Journal of Education Policy,22(4),363-382。  new window
24.陳文華(20000100)。運用資料倉儲技術於顧客關係管理。能力雜誌,527,132-138。  延伸查詢new window
25.湯堯(19970500)。教育市場導向探討與省思--市場模型建立與研究。教育研究資訊,5(3),74-85。new window  延伸查詢new window
26.Ryals, L.(2005)。Making customer relationship management work: The measurement and profitable management of customer relationships。Journal of Marketing,69(4),252-261。  new window
27.O'Neill, Martin A.、Palmer, Adrian(2004)。Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education。Quality Assurance in Education,12(1),39-52。  new window
28.Høst, Viggo、Knie‐Andersen, Michael(2004)。Modeling customer satisfaction in mortgage credit companies。International Journal of Bank Marketing,22(1),26-42。  new window
29.康龍魁、蘇誌誠、過修齊(20090600)。學生家長對學校形象期望與滿意度之研究--以臺中縣一所國民小學為例。教育理論與實踐學刊,19,201+203-228。new window  延伸查詢new window
30.Reinartz, W.、Krafft, M.、Hoyer, W. D.(2004)。The customer relationship management process: Its measurement and impact on performance。Journal of Marketing Research,41(3),293-305。  new window
31.Liang, C. J.、Wang, W. H.(2007)。Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship。The Service Industries Journal,27(1),29-46。  new window
32.Angell, R. J. M.、Heffeman, T. W.、Megicks, P.(2008)。Service quality in postgraduate education。Quality Assurance in Education,16(3),236-254。  new window
33.Deng, W.-J.、Kuo, Y.-F.、Chen, W.-C.(2008)。Revised importance-performance analysis: Three-factor theory and benchmarking。The Service Industries Journal,28(1),37-51。  new window
34.張仁家、黃佳淇(20100300)。從學校創新經營的視角論有效提昇學校行政服務之品質。學校行政,66,155-168。  延伸查詢new window
35.Geng, X.、Chu, X.(2012)。A new importance-performance analysis approach for customer satisfaction evaluation supporting PSS design。Expert Systems with Applications,39(1),1492-1502。  new window
36.Oh, Haemoon(2001)。Revisiting importance-performance analysis。Tourism Management,22(6),617-627。  new window
37.黃義良(20130700)。幼兒教師個人品牌的現況及其「重要-表現程度」分析。幼兒教保研究期刊,11,65-92。new window  延伸查詢new window
38.林原宏(20090200)。心理測驗與統計--重要-表現程度分析法。教育研究月刊,178,118-121。new window  延伸查詢new window
39.張文權、范熾文(20110100)。促進學校革新之探討:「顧客關係管理」觀點。學校行政,71,158-175。  延伸查詢new window
40.張明輝(20021000)。企業管理理論在學校經營與管理的應用。教師天地,120,28-36。  延伸查詢new window
41.陳進春、鄭百成、曾瑞譙(20081200)。重視度表現值分析法在發展教師教學效能上的應用。測驗統計年刊,16(下),85-92。new window  延伸查詢new window
42.劉金蘭、陳運動(2007)。使用重要性--業績一提升分析法提升顧客資產。哈爾濱商業大學學報(社會科學版),2007(2),12-15。  延伸查詢new window
43.Bezuidenhout, G.、De Jager, J.(2014)。Clients' service perceptions of private higher education institutions in South Africa: An importance-performance analysis for strategic managers。African Journal of Business Management,8(2),55-67。  new window
44.Epstein, J. L.、Van Voorhis, F. L.(2010)。School counselors' roles in developing partnerships with families and communities for student success。Professional School Counseling,14(1),1-14。  new window
45.Fan, C.-K.、Cheng, C.-L.(2011)。An examination of key factors influencing bancassurance success-Taiwan and mainland China evidence。The Service Industries Journal,31(11),1887-1902。  new window
46.Gao, G.(2012)。Measuring the satisfaction of international postgraduate business students of a british university。Journal of Higher Education Theory and Practice,12(4),117-135。  new window
47.Hung, W.-H.、McQueen, R. J.、Ku, C.-Y.、Chang, L.-M.(2012)。Aligning websites with enterprise success: An evaluative approach。Journal of Computer Information Systems,52(4),49-58。  new window
48.Jarratt, D. G.、Murphy, T.、Lowry, D.(1997)。Building customer relationships: A model for vocational education and training delivery。Journal of Vocational Education and Training: The Vocational Aspect of Education,49(4),591-615。  new window
49.Michel, R.、Ashill, N. J.(2010)。The effect of customer orientation on frontline employees job outcomes in a new public management context。Marketing Intelligence & Planning,28(5),600-624。  new window
50.Scharitzer, D.、Korunka, C.(2000)。New public management: Evaluating the success of total quality management and change management interventions in public services from the employees' and customers' perspectives。Total Quality Management,11(7),941-953。  new window
51.Tafesse, W.、Korneliussen, T.、Skallerud, K.(2010)。Importance performance analysis as a trade show performance evaluation and Benchmarking tool。Journal of Convention & Event Tourism,11(4),314-328。  new window
52.Tsoukatos, E.(2008)。Applying importance-performance analysis to assess service delivery performance。EuroMed Journal of Business,3(2),144-162。  new window
53.Epstein, J. L.(1995)。School/family/community partnerships: Caring for the children we share。Phi Delta Kappan,76(9),701-712。  new window
54.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
55.陳玉娟(20091100)。應用「重要-表現程度分析法」探討幼稚園服務品質之研究。教育政策論壇,12(4),153-177。new window  延伸查詢new window
56.Martilla, John A.、James, John C.(1977)。Importance-performance analysis。Journal of Marketing,41(1),77-79。  new window
57.林俊彥、張惠雯(20100100)。我國高等技職校院行銷管理模式之建構。學校行政,65,1-15。  延伸查詢new window
研究報告
1.教育部(2013)。中華民國教育統計(102年版)。  延伸查詢new window
學位論文
1.廖芳櫻(2011)。學校內部行銷、教師專業能力與學校顧客關係之探討--以桃園縣某國民中學品格教育之推動為例(碩士論文)。國立臺北教育大學。  延伸查詢new window
2.李淑芬(2011)。從顧客導向的觀點探討教師對總務工作服務的滿意度:以屏東縣國民小學為例(碩士論文)。國立屏東教育大學。  延伸查詢new window
3.李雅慧(2006)。教育機構的顧客導向文化與教師顧客導向程度及學生滿意度之關聯性研究(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
4.林瑞榮(2008)。國小教師班級經營親師關係管理模式之建構--以顧客關係管理概念為本(碩士論文)。元智大學。  延伸查詢new window
5.紀佩伶(2011)。國民小學資源班應用顧客關係管理之研究(碩士論文)。中華大學。  延伸查詢new window
6.翁志雄(2005)。國民小學教育人員推動顧客關係管理現況與期望之研究(碩士論文)。臺中師範學院。  延伸查詢new window
7.涂振勝(2007)。顧客導向理念應用於國小總務工作之研究(碩士論文)。國立臺東大學。  延伸查詢new window
8.張文權(2013)。國民中學顧客關係管理模式建構與實徵分析之研究(博士論文)。國立東華大學。new window  延伸查詢new window
9.張俊民(2006)。消費者導向觀點在高雄市國民小學學校評鑑應用之研究(碩士論文)。國立中山大學。  延伸查詢new window
10.陳映如(2005)。顧客導向觀念在學校輔導上應用之研究--以台北縣國民中學為例(碩士論文)。淡江大學。  延伸查詢new window
11.蔡雪鈴(2008)。顧客關係管理在國民小學實施現況之研究(碩士論文)。國立彰化師範大學。  延伸查詢new window
圖書
1.胡政源(2007)。顧客關係管理。新文京開發出版有限公司。  延伸查詢new window
2.徐茂練(2005)。顧客關係管理。全華科技圖書有限公司。  延伸查詢new window
3.Swap, S. M.(1993)。Developing home-school partnerships: From concepts to practice。New York:Teachers College Press。  new window
4.Kotler, Philip、Lee, Nancy、郭思妤(2007)。科特勒談政府如何做行銷。臺灣培生教育出版集團。  延伸查詢new window
5.Magretta, Joan、李田樹、吳佩玲、廖建容、張玉文、楊幼蘭(2003)。管理是什麼?。臺北:天下遠見。  延伸查詢new window
6.李沛慶、熊東亮、陳世晉、楊雅棠(2007)。顧客服務管理。國立空中大學。  延伸查詢new window
7.Temes, P. S.(2002)。Against school reform (And in praise of great teaching): Getting beyond endless testing, regimentation, and reform in our schools。Chicago, IL:Ivan R. Dee。  new window
8.范熾文(20080000)。學校經營與管理:概念、理論與實務。高雄:麗文文化。new window  延伸查詢new window
9.湯宗泰、劉文良(2004)。顧客關係管理--導論與應用。全華。  延伸查詢new window
10.Tiwana, Amrit(2001)。The Essential Guide to Knowledge Management: E-Business and CRM Applications。Upper Saddle River, NJ:Prentice Hall。  new window
11.林生傳(2003)。教育研究法:全方位的統整與分析。心理出版社。  延伸查詢new window
12.張明輝(20020000)。學校經營與管理研究:前瞻、整合、學習與革新。臺北:學富文化。new window  延伸查詢new window
13.Olsen, Glenn、Fuller, Mary Lou、杜宜展(2010)。家庭學校關係:親師合作的成功策略。學富文化。  延伸查詢new window
14.Schmitt, B. H.、顧淑馨(2004)。顧客經驗管理:天衣無縫的整合式顧客經營。中國生產力中心。  延伸查詢new window
其他
1.教育部(2012)。國民中學概況,http://stats.moe.gov.tw/result.aspx?gno=MQA5AA2。  延伸查詢new window
圖書論文
1.Ichijo, K.、Nonaka, I. E.(2007)。[Knowledge creation and management: New challenge for managers] Introduction。Knowledge creation and management: New challenge for managers。Oxford University Press。  new window
2.Falque, E.(2000)。Using the Tools: Database Marketing, Data Warehousing and Data Mining。Customer Relationship Management-- A Strategic Imperative in the World of E-Business。Toronto:John Wiley & Sons。  new window
 
 
 
 
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